Skip to content

The posting benchmark

La Gazzetta dello Sport on Facebook, beside its peers

How La Gazzetta dello Sport's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in southern and eastern Europe with 1m to 10m followers.

Country
Italy
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Italy

La Gazzetta dello Sport: 30.4 a day

Median in Italy: 40.7 a day

That is 10.3 fewer a day than the median in Italy.

Place the dots by

Posts a day18th/18Photos and video4th/18Evening posts1st/18Weekend day1st/18
Engagement per post1st/18Engagement a day8th/18Per 1,000 followers1st/18Comments per post2nd/18Comments a day8th/18

La Gazzetta dello Sport, Italy

18thof 18

Rank among its peers, highest first, posts a day

La Gazzetta dello Sport posted 30.4 times a day to Facebook, 55% less than the median of 17 news publishers in southern and eastern Europe with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

37.9 more posts a day would reach its peers' median. What it would take

See all nine measures

La Gazzetta dello Sport's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

La Gazzetta dello Sport beside 17 peers

La Gazzetta dello Sport and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day30.418th of 1868.3
Photos and video86%4th of 1827%
Evening posts42%1st of 1830%
Weekend day104%1st of 1885%
Engagement per post8111st of 1889
Engagement a day49,2278th of 1839,098
Engagement per 1,000 followers0.311st of 180.049
Comments per post2742nd of 1884
Comments a day8,3528th of 185,883

What it would take

What would reaching the median of its peers take?

37.9more posts a day

266 a week, to reach the median of its peers: 68.3 a day, against 30.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

La Gazzetta dello Sport's posts drew 8,352 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside La Gazzetta dello Sport's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How La Gazzetta dello Sport posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • La Gazzetta dello Sport
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by La Gazzetta dello Sport, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLa Gazzetta dello SportMedian of its peers
Monday 29 June2481
Tuesday 30 June3076
Wednesday 1 July3585
Thursday 2 July3175
Friday 3 July3583
Saturday 4 July3766
Sunday 5 July3563
Monday 6 July3874
Tuesday 7 July4480
Wednesday 8 July3288
Thursday 9 July3278
Friday 10 July3079
Saturday 11 July2463
Sunday 12 July4064
Monday 13 July3075
Tuesday 14 July3385
Wednesday 15 July3477
Thursday 16 July2778
Friday 17 July3079
Saturday 18 July3665
Sunday 19 July4369
Monday 20 July2881
Tuesday 21 July2670
Wednesday 22 July2772
Thursday 23 July2871
Friday 24 July3072
Saturday 25 July3065
Sunday 26 July2057
Monday 27 July2569
Tuesday 28 July3072
Wednesday 29 July3379
Thursday 30 July2974
Friday 31 July2767
Saturday 1 August2660
Sunday 2 August2957
Monday 3 August2068
Tuesday 4 August3166
Wednesday 5 August2868
Thursday 6 August2564
Friday 7 August3265
Saturday 8 August2761
Sunday 9 August2953
Monday 10 August2866
Tuesday 11 August2869
Wednesday 12 August3666
Thursday 13 August2865
Friday 14 August3664
Saturday 15 August3162
Sunday 16 August4059
Monday 17 August2563
Tuesday 18 August2964
Wednesday 19 August2963
Thursday 20 August3264
Friday 21 August3166
Saturday 22 August3462
Sunday 23 August4058
Monday 24 August2964
Tuesday 25 August2972
Wednesday 26 August3373
Thursday 27 August3876
Friday 28 August3269
Saturday 29 August3263
Sunday 30 August2962
Monday 31 August2769
Tuesday 1 September2965
Wednesday 2 September2679
Thursday 3 September2773
Friday 4 September2867
Saturday 5 September3555
Sunday 6 September3155
Monday 7 September3076
Tuesday 8 September2685
Wednesday 9 September2881
Thursday 10 September3176
Friday 11 September2273
Saturday 12 September2361
Sunday 13 September2863
Monday 14 September3472
Tuesday 15 September3374
Wednesday 16 September2775
Thursday 17 September3373
Friday 18 September2677
Saturday 19 September3660
Sunday 20 September2856

Share of posts by local hour

Show the figures as a table
Share of posts by La Gazzetta dello Sport in each local hour, beside the median of its peers.
Local hourLa Gazzetta dello SportMedian of its peers
00:003.6%2.2%
01:000.9%1.7%
02:000.5%1.6%
03:000.3%1.2%
04:000.1%0.7%
05:000.3%1.6%
06:000.1%2.2%
07:000%3.7%
08:002.3%4.8%
09:005.5%5.2%
10:005.6%5.5%
11:005.8%5.9%
12:005%5.6%
13:005.5%5.5%
14:005.2%5.5%
15:005.5%5.5%
16:005.6%5.5%
17:006.3%5.3%
18:006.8%5.6%
19:007.1%5.8%
20:006.4%5.4%
21:006.6%5.4%
22:007.1%4.4%
23:007.9%4.2%

Posts a day by weekday

Show the figures as a table
Posts a day by La Gazzetta dello Sport on each local weekday, beside the median of its peers.
WeekdayLa Gazzetta dello SportMedian of its peers
Monday29.369.5
Tuesday30.470.3
Wednesday30.671.6
Thursday30.173.8
Friday29.973.1
Saturday30.161.4
Sunday32.759.7

What it posted

Show the figures as a table
Share of each format among posts by La Gazzetta dello Sport, and the median across its peers.
FormatLa Gazzetta dello SportIts peers, median
Photo20.6%10%
Video or reel16%10%
Album50%0%
Link14%80%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • La Gazzetta dello Sport, 18:00 to midnight: 42%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, La Gazzetta dello Sport posted 104% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

La Gazzetta dello Sport's peers are 17 news publishers in southern and eastern Europe with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us