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The posting benchmark

Aaj Tak on Facebook, beside its peers

How Aaj Tak's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 21 peers: broadcasters worldwide with 10m to 100m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
Over 10m

Within India

Aaj Tak: 357 a day

Median in India: 93.1 a day

That is 264 more a day than the median in India.

Place the dots by

Posts a day1st/22Photos and video8th/22Evening posts3rd/18Weekend day14th/17
Engagement per post13th/22Engagement a day2nd/21Per 1,000 followers16th/21Comments per post15th/21Comments a day3rd/22

Aaj Tak, India

1stof 22

Rank among its peers, highest first, posts a day

Aaj Tak posted 357 times a day to Facebook, 3.9 times the median of 21 broadcasters worldwide with 10m to 100m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

77 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Aaj Tak's 21 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Aaj Tak beside 21 peers

Aaj Tak and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3571st of 2291.9
Photos and video96%8th of 2286%
Evening posts35%3rd of 1830%
Weekend day71.9%14th of 1782%
Engagement per post31013th of 22363
Engagement a day564,2902nd of 21226,440
Engagement per 1,000 followers0.008016th of 210.021
Comments per post10015th of 21158
Comments a day35,5773rd of 2220,941

What it would take

What would reaching the median of its peers take?

Aaj Tak's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

77more posts a weekend

21 on Saturday and 56 on Sunday, to bring each to the median of its peers

On a weekend day, Aaj Tak posts 71.9% of a weekday's posts. The median of its peers: 81.8%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Aaj Tak
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Aaj TakA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday3890
Tuesday3750
Wednesday4000
Thursday3950
Friday3820
Saturday297317.521
Sunday262317.556

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Aaj Tak's posts drew 35,577 comments a day, 1.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Aaj Tak's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Aaj Tak posted, beside its peers

Its own posts beside its 21 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Aaj Tak
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Aaj Tak, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAaj TakMedian of its peers
Monday 29 June44584
Tuesday 30 June422106
Wednesday 1 July49395
Thursday 2 July41790
Friday 3 July39090
Saturday 4 July24066
Sunday 5 July22153
Monday 6 July39089
Tuesday 7 July404122
Wednesday 8 July363114
Thursday 9 July400108
Friday 10 July33189
Saturday 11 July27571
Sunday 12 July25360
Monday 13 July35183
Tuesday 14 July41793
Wednesday 15 July491107
Thursday 16 July405106
Friday 17 July389100
Saturday 18 July28470
Sunday 19 July26268
Monday 20 July39795
Tuesday 21 July363101
Wednesday 22 July412111
Thursday 23 July44195
Friday 24 July39288
Saturday 25 July32472
Sunday 26 July21361
Monday 27 July36792
Tuesday 28 July404113
Wednesday 29 July404101
Thursday 30 July460108
Friday 31 July45793
Saturday 1 August27967
Sunday 2 August24774
Monday 3 August40087
Tuesday 4 August404101
Wednesday 5 August420109
Thursday 6 August347114
Friday 7 August48097
Saturday 8 August33986
Sunday 9 August27869
Monday 10 August43392
Tuesday 11 August407106
Wednesday 12 August416116
Thursday 13 August376110
Friday 14 August33895
Saturday 15 August35481
Sunday 16 August33281
Monday 17 August40197
Tuesday 18 August342108
Wednesday 19 August372113
Thursday 20 August395113
Friday 21 August400132
Saturday 22 August27482
Sunday 23 August26356
Monday 24 August420137
Tuesday 25 August415133
Wednesday 26 August423120
Thursday 27 August367138
Friday 28 August332102
Saturday 29 August30670
Sunday 30 August34079
Monday 31 August39196
Tuesday 1 September457116
Wednesday 2 September385118
Thursday 3 September469121
Friday 4 September38897
Saturday 5 September23990
Sunday 6 September24372
Monday 7 September40286
Tuesday 8 September193100
Wednesday 9 September289107
Thursday 10 September344101
Friday 11 September346102
Saturday 12 September31979
Sunday 13 September24772
Monday 14 September318117
Tuesday 15 September301113
Wednesday 16 September315115
Thursday 17 September350124
Friday 18 September357102
Saturday 19 September23489
Sunday 20 September22877

Share of posts by local hour

Show the figures as a table
Share of posts by Aaj Tak in each local hour, beside the median of its peers.
Local hourAaj TakMedian of its peers
00:002.3%1.4%
01:000.3%0.5%
02:000%0.5%
03:000%0.6%
04:000%0.7%
05:000%0.5%
06:001.3%2%
07:004.9%4.1%
08:005.4%4.1%
09:003.4%4.7%
10:005%5.6%
11:006.1%5.8%
12:005.7%6.4%
13:006.1%6.8%
14:006.9%6.5%
15:005.4%6.1%
16:006.4%7%
17:005.9%6.6%
18:005.5%6%
19:006.4%6%
20:005.8%5.1%
21:005%4.7%
22:005%4.3%
23:007.2%4%

Posts a day by weekday

Show the figures as a table
Posts a day by Aaj Tak on each local weekday, beside the median of its peers.
WeekdayAaj TakMedian of its peers
Monday389142
Tuesday375157
Wednesday400149
Thursday395151
Friday382143
Saturday297126
Sunday262122

What it posted

Show the figures as a table
Share of each format among posts by Aaj Tak, and the median across its peers.
FormatAaj TakIts peers, median
Photo31%40%
Video or reel61%51%
Album4%1%
Link4%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Aaj Tak, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Aaj Tak posted 71.9% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Aaj Tak's peers are 21 broadcasters worldwide with 10m to 100m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 21 peers, A to Z.

The peers

Its 21 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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