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The posting benchmark

Diario de Xalapa on Facebook, beside its peers

How Diario de Xalapa's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Mexico with 100k to 1m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

Diario de Xalapa: 32 a day

Median in Mexico: 41.7 a day

That is 9.7 fewer a day than the median in Mexico.

Place the dots by

Posts a day25th/29Photos and video21st/29Evening postsWeekend day
Engagement per post23rd/29Engagement a day28th/29Per 1,000 followers23rd/29Comments per post27th/29Comments a day27th/29

Diario de Xalapa, Mexico

25thof 29

Rank among its peers, highest first, posts a day

Diario de Xalapa posted 32 times a day to Facebook. The median of its 28 peers: 38.9.

Its first gap: posts a day

6.9 more posts a day would reach its peers' median. What it would take

Peers: 28 news publishers in Mexico with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Diario de Xalapa's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Diario de Xalapa beside 28 peers

Diario de Xalapa and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3225th of 2938.9
Photos and video52%21st of 2962%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post523rd of 2919
Engagement a day1,38628th of 295,163
Engagement per 1,000 followers0.02123rd of 290.049
Comments per post5.327th of 2915
Comments a day16827th of 29648

What it would take

What would reaching the median of its peers take?

6.9more posts a day

49 a week, to reach the median of its peers: 38.9 a day, against 32 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    52% of its posts; the median of its peers 62%

    24 more of its 224 posts a week as photos or video: 116 now, 140 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Diario de Xalapa's Facebook posts drew 168 comments a day, 74% less than the median of 28 news publishers in Mexico with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Diario de Xalapa's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Diario de Xalapa posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Diario de Xalapa
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Diario de Xalapa, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDiario de XalapaMedian of its peers
Monday 29 June3738
Tuesday 30 June3139.5
Wednesday 1 July4651.5
Thursday 2 July3340
Friday 3 July3942.5
Saturday 4 July2840
Sunday 5 July2738
Monday 6 July3451.5
Tuesday 7 July3242
Wednesday 8 July3441
Thursday 9 July3439.5
Friday 10 July3538.5
Saturday 11 July2737
Sunday 12 July2334.5
Monday 13 July3637
Tuesday 14 July3839.5
Wednesday 15 July3342.5
Thursday 16 July3439.5
Friday 17 July3440.5
Saturday 18 July2736.5
Sunday 19 July2837.5
Monday 20 July3336
Tuesday 21 July3838
Wednesday 22 July3440
Thursday 23 July3637.5
Friday 24 July3939.5
Saturday 25 July2534.5
Sunday 26 July2632.5
Monday 27 July3436.5
Tuesday 28 July3340
Wednesday 29 July3340
Thursday 30 July2840.5
Friday 31 July3441
Saturday 1 August2738
Sunday 2 August2433.5
Monday 3 August3237
Tuesday 4 August2842.5
Wednesday 5 August3142
Thursday 6 August2942.5
Friday 7 August3141.5
Saturday 8 August2538.5
Sunday 9 August2632.5
Monday 10 August3439
Tuesday 11 August3141
Wednesday 12 August3844
Thursday 13 August3342
Friday 14 August3440
Saturday 15 August2638.5
Sunday 16 August2835
Monday 17 August3637
Tuesday 18 August3142.5
Wednesday 19 August3641
Thursday 20 August3442.5
Friday 21 August3840.5
Saturday 22 August2836
Sunday 23 August3034.5
Monday 24 August2837.5
Tuesday 25 August3743
Wednesday 26 August3643
Thursday 27 August3244
Friday 28 August3740.5
Saturday 29 August2535.5
Sunday 30 August2435.5
Monday 31 August3739.5
Tuesday 1 September4143.5
Wednesday 2 September3641.5
Thursday 3 September3343.5
Friday 4 September4042
Saturday 5 September2335.5
Sunday 6 September2534.5
Monday 7 September3939
Tuesday 8 September4243
Wednesday 9 September3743.5
Thursday 10 September4641.5
Friday 11 September3738.5
Saturday 12 September2536.5
Sunday 13 September2034.5
Monday 14 September2937.5
Tuesday 15 September3537.5
Wednesday 16 September2543
Thursday 17 September3138.5
Friday 18 September3241.5
Saturday 19 September2735.5
Sunday 20 September1934

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Diario de Xalapa, and the median across its peers.
FormatDiario de XalapaIts peers, median
Photo27%22%
Video or reel12%10%
Album13%29%
Link20%14%
Text only28%26%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Diario de Xalapa's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Diario de Xalapa's peers are 28 news publishers in Mexico with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us