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The posting benchmark

Pioneiro on Facebook, beside its peers

How Pioneiro's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 35 peers: news publishers in Latin America with 100k to 1m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Brazil

Pioneiro: 20.4 a day

Median in Brazil: 41.3 a day

That is 20.9 fewer a day than the median in Brazil.

Place the dots by

Posts a day34th/36Photos and video35th/36Evening postsWeekend day
Engagement per post25th/36Engagement a day35th/36Per 1,000 followers21st/36Comments per post34th/36Comments a day35th/36

Pioneiro, Brazil

34thof 36

Rank among its peers, highest first, posts a day

Pioneiro posted 20.4 times a day to Facebook, 46% less than the median of 35 news publishers in Latin America with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

17.3 more posts a day would reach its peers' median. What it would take

See all nine measures

Pioneiro's 35 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Pioneiro beside 35 peers

Pioneiro and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.434th of 3637.7
Photos and video1%35th of 3662%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post1025th of 3618
Engagement a day68335th of 364,788
Engagement per 1,000 followers0.03421st of 360.047
Comments per post5.234th of 3618
Comments a day10635th of 36647

What it would take

What would reaching the median of its peers take?

17.3more posts a day

122 a week, to reach the median of its peers: 37.7 a day, against 20.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    1% of its posts; the median of its peers 62%

    88 more of its 143 posts a week as photos or video: 1 now, 89 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pioneiro's Facebook posts drew 106 comments a day, 84% less than the median of 35 news publishers in Latin America with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pioneiro's.

Type its name, then choose it.

Or one of its peers

Day by day

How Pioneiro posted, beside its peers

Its own posts beside its 35 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pioneiro
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pioneiro, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPioneiroMedian of its peers
Monday 29 June1537
Tuesday 30 June2240
Wednesday 1 July2650
Thursday 2 July1839
Friday 3 July2242
Saturday 4 July1640
Sunday 5 July1437
Monday 6 July2349
Tuesday 7 July2342
Wednesday 8 July1841
Thursday 9 July1939
Friday 10 July1638
Saturday 11 July2035
Sunday 12 July1334
Monday 13 July2436
Tuesday 14 July1739
Wednesday 15 July2242
Thursday 16 July2538
Friday 17 July2339
Saturday 18 July1735
Sunday 19 July1534
Monday 20 July2435
Tuesday 21 July2438
Wednesday 22 July2238
Thursday 23 July2737
Friday 24 July2937
Saturday 25 July1334
Sunday 26 July1432
Monday 27 July2037
Tuesday 28 July2639
Wednesday 29 July3038
Thursday 30 July1839
Friday 31 July3240
Saturday 1 August1737
Sunday 2 August1433
Monday 3 August2836
Tuesday 4 August2541
Wednesday 5 August2442
Thursday 6 August2842
Friday 7 August2639
Saturday 8 August1437
Sunday 9 August1832
Monday 10 August2340
Tuesday 11 August2341
Wednesday 12 August2343
Thursday 13 August2542
Friday 14 August1540
Saturday 15 August1536
Sunday 16 August1935
Monday 17 August2737
Tuesday 18 August2542
Wednesday 19 August2441
Thursday 20 August2742
Friday 21 August1938
Saturday 22 August2035
Sunday 23 August1134
Monday 24 August2437
Tuesday 25 August2243
Wednesday 26 August2443
Thursday 27 August2044
Friday 28 August2239
Saturday 29 August2435
Sunday 30 August1134
Monday 31 August2639
Tuesday 1 September2143
Wednesday 2 September2240
Thursday 3 September1543
Friday 4 September2242
Saturday 5 September1936
Sunday 6 September734
Monday 7 September1639
Tuesday 8 September2643
Wednesday 9 September1843
Thursday 10 September2143
Friday 11 September2137
Saturday 12 September1436
Sunday 13 September1134
Monday 14 September1838
Tuesday 15 September2336
Wednesday 16 September2243
Thursday 17 September2439
Friday 18 September2041
Saturday 19 September1235
Sunday 20 September1234

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Pioneiro, and the median across its peers.
FormatPioneiroIts peers, median
Photo0%26%
Video or reel1%10%
Album0%28%
Link99%15%
Text only0%21.3%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Pioneiro's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pioneiro's peers are 35 news publishers in Latin America with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 35 peers, A to Z.

The peers

Its 35 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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