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The posting benchmark

CAMBIO on Facebook, beside its peers

How CAMBIO's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 40 peers: news publishers and digital-native newsrooms in Latin America with 100k to 1m followers.

Country
Colombia
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Colombia

CAMBIO: 64.4 a day

Median in Colombia: 75.1 a day

That is 10.7 fewer a day than the median in Colombia.

Place the dots by

Posts a day6th/41Photos and video35th/41Evening postsWeekend day
Engagement per post9th/41Engagement a day7th/41Per 1,000 followers5th/41Comments per post6th/41Comments a day4th/41

CAMBIO, Colombia

6thof 41

Rank among its peers, highest first, posts a day

CAMBIO posted 64.4 times a day to Facebook, 74% more than the median of 40 news publishers and digital-native newsrooms in Latin America with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

167 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

CAMBIO's 40 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

CAMBIO beside 40 peers

CAMBIO and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day64.46th of 4137
Photos and video24%35th of 4161%
Evening posts26%No rankToo few peers
Weekend day95%No rankToo few peers
Engagement per post349th of 4117
Engagement a day16,9037th of 414,339
Engagement per 1,000 followers0.135th of 410.043
Comments per post436th of 4117
Comments a day2,7934th of 41598

What it would take

What would reaching the median of its peers take?

CAMBIO's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

167more posts a week

as photos or video, of its 451 a week: 109 now, 276 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 451 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

CAMBIO's Facebook posts drew 2,793 comments a day, 4.7 times the median of 40 news publishers and digital-native newsrooms in Latin America with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside CAMBIO's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How CAMBIO posted, beside its peers

Its own posts beside its 40 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • CAMBIO
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by CAMBIO, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayCAMBIOMedian of its peers
Monday 29 June5136
Tuesday 30 June6439
Wednesday 1 July6947
Thursday 2 July6238
Friday 3 July6541
Saturday 4 July5638
Sunday 5 July5336
Monday 6 July6144
Tuesday 7 July6441.5
Wednesday 8 July6538.5
Thursday 9 July6336
Friday 10 July6237
Saturday 11 July6434.5
Sunday 12 July5532.5
Monday 13 July5636
Tuesday 14 July6638
Wednesday 15 July6041.5
Thursday 16 July6636.5
Friday 17 July7238.5
Saturday 18 July6534.5
Sunday 19 July6133.5
Monday 20 July9334.5
Tuesday 21 July8937.5
Wednesday 22 July6837.5
Thursday 23 July5637
Friday 24 July5435.5
Saturday 25 July5333
Sunday 26 July5931
Monday 27 July6235
Tuesday 28 July7338.5
Wednesday 29 July6936.5
Thursday 30 July5438
Friday 31 July6337.5
Saturday 1 August6735
Sunday 2 August5831.5
Monday 3 August5934.5
Tuesday 4 August6237.5
Wednesday 5 August5638
Thursday 6 August6440
Friday 7 August11737.5
Saturday 8 August6634.5
Sunday 9 August6332
Monday 10 August9937
Tuesday 11 August8040.5
Wednesday 12 August6541
Thursday 13 August7542
Friday 14 August6138.5
Saturday 15 August6735.5
Sunday 16 August5932
Monday 17 August5635.5
Tuesday 18 August6040.5
Wednesday 19 August6839
Thursday 20 August5241
Friday 21 August5537.5
Saturday 22 August7434
Sunday 23 August5333.5
Monday 24 August5837
Tuesday 25 August6842.5
Wednesday 26 August6441
Thursday 27 August7243
Friday 28 August6338.5
Saturday 29 August7434.5
Sunday 30 August6132
Monday 31 August6137.5
Tuesday 1 September6741
Wednesday 2 September6839
Thursday 3 September5942
Friday 4 September5840.5
Saturday 5 September6934.5
Sunday 6 September6433.5
Monday 7 September5437
Tuesday 8 September6542
Wednesday 9 September6139.5
Thursday 10 September5539.5
Friday 11 September6137
Saturday 12 September7035.5
Sunday 13 September6233.5
Monday 14 September6035.5
Tuesday 15 September5436
Wednesday 16 September6241
Thursday 17 September5938
Friday 18 September7339
Saturday 19 September6935
Sunday 20 September7332.5

Share of posts by local hour

Show the figures as a table
Share of posts by CAMBIO in each local hour, beside the median of its peers.
Local hourCAMBIO
00:000%
01:000%
02:000%
03:000%
04:003.1%
05:003%
06:003.6%
07:004.1%
08:005%
09:005.3%
10:005.9%
11:006.4%
12:005.9%
13:005.7%
14:006.1%
15:006.6%
16:006.8%
17:006.5%
18:006.2%
19:006.1%
20:005.1%
21:003.7%
22:003.3%
23:001.6%

Posts a day by weekday

Show the figures as a table
Posts a day by CAMBIO on each local weekday, beside the median of its peers.
WeekdayCAMBIO
Monday67
Tuesday66.3
Wednesday65.8
Thursday62.9
Friday64.7
Saturday64.7
Sunday59.7

What it posted

Show the figures as a table
Share of each format among posts by CAMBIO, and the median across its peers.
FormatCAMBIOIts peers, median
Photo18%25%
Video or reel4%10%
Album2%27%
Link76%20%
Text only0%18%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • CAMBIO, 18:00 to midnight: 26%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

CAMBIO's peers are 40 news publishers and digital-native newsrooms in Latin America with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 40 peers, A to Z.

The peers

Its 40 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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