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The posting benchmark

La Cuarta on Facebook, beside its peers

How La Cuarta's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 33 peers: news publishers in Latin America with 300k to 3m followers.

Country
Chile
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Chile

La Cuarta: 55 a day

No median is printed for Chile.

Place the dots by

Posts a day18th/34Photos and video34th/34Evening posts1st/12Weekend day7th/12
Engagement per post22nd/34Engagement a day29th/34Per 1,000 followers23rd/34Comments per post24th/34Comments a day20th/34

La Cuarta, Chile

18thof 34

Rank among its peers, highest first, posts a day

La Cuarta posted 55 times a day to Facebook. The median of its 33 peers: 56.

Its first gap: photos and video

213 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 33 news publishers in Latin America with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

La Cuarta's 33 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

La Cuarta beside 33 peers

La Cuarta and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5518th of 3456
Photos and videounder 1%34th of 3456%
Evening posts30%1st of 1223%
Weekend day70%7th of 1274%
Engagement per post1422nd of 3423
Engagement a day3,30029th of 3413,387
Engagement per 1,000 followers0.01723rd of 340.030
Comments per post2124th of 3429
Comments a day1,14020th of 341,804

What it would take

What would reaching the median of its peers take?

La Cuarta's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

213more posts a week

as photos or video, of its 385 a week: 2 now, 215 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 385 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    55 now; the median of its peers 56

    1 more a day, 7 a week

  • Weekend day

    A weekend day: 70% of a weekday's posts; the median of its peers 74%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

La Cuarta's posts drew 1,140 comments a day. The median of its peers: 1,804.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside La Cuarta's.

Type its name, then choose it.

Or one of its peers

Day by day

How La Cuarta posted, beside its peers

Its own posts beside its 33 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • La Cuarta
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by La Cuarta, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLa CuartaMedian of its peers
Monday 29 June3956
Tuesday 30 June4667
Wednesday 1 July5170
Thursday 2 July5259
Friday 3 July4756
Saturday 4 July5143
Sunday 5 July4145
Monday 6 July5465
Tuesday 7 July6265
Wednesday 8 July6157
Thursday 9 July5361
Friday 10 July4760
Saturday 11 July4644
Sunday 12 July4343
Monday 13 July5246
Tuesday 14 July6863
Wednesday 15 July6560
Thursday 16 July4949
Friday 17 July4553
Saturday 18 July5041
Sunday 19 July5049
Monday 20 July5054
Tuesday 21 July6152
Wednesday 22 July7052
Thursday 23 July5648
Friday 24 July6048
Saturday 25 July4940
Sunday 26 July4143
Monday 27 July4451
Tuesday 28 July6647
Wednesday 29 July6251
Thursday 30 July5951
Friday 31 July5546
Saturday 1 August4746
Sunday 2 August4241
Monday 3 August6145
Tuesday 4 August7253
Wednesday 5 August7658
Thursday 6 August6548
Friday 7 August7147
Saturday 8 August4943
Sunday 9 August4438
Monday 10 August5753
Tuesday 11 August7050
Wednesday 12 August7152
Thursday 13 August6954
Friday 14 August5852
Saturday 15 August5043
Sunday 16 August3837
Monday 17 August5947
Tuesday 18 August7848
Wednesday 19 August7656
Thursday 20 August6555
Friday 21 August5649
Saturday 22 August4645
Sunday 23 August4241
Monday 24 August5848
Tuesday 25 August7252
Wednesday 26 August5861
Thursday 27 August5558
Friday 28 August4649
Saturday 29 August4944
Sunday 30 August4245
Monday 31 August5551
Tuesday 1 September6453
Wednesday 2 September6651
Thursday 3 September6351
Friday 4 September5452
Saturday 5 September5145
Sunday 6 September4645
Monday 7 September5950
Tuesday 8 September7056
Wednesday 9 September6964
Thursday 10 September6060
Friday 11 September6153
Saturday 12 September4845
Sunday 13 September4345
Monday 14 September5846
Tuesday 15 September6554
Wednesday 16 September5353
Thursday 17 September4548
Friday 18 September4152
Saturday 19 September3742
Sunday 20 September2840

Share of posts by local hour

Show the figures as a table
Share of posts by La Cuarta in each local hour, beside the median of its peers.
Local hourLa CuartaMedian of its peers
00:001.3%1.9%
01:000.6%1.3%
02:000.3%1%
03:000.2%0.9%
04:000.2%0.9%
05:000.3%2.3%
06:001.9%4.5%
07:005.4%4.4%
08:005.5%4.7%
09:005.9%6.1%
10:005.8%6.7%
11:005.9%6.9%
12:006%6.2%
13:006.2%5.5%
14:005.9%5.6%
15:006.2%6.1%
16:006.2%6.2%
17:006.3%5.6%
18:006.1%4.9%
19:006%4.8%
20:006.3%4.4%
21:005.1%3.8%
22:003.7%3.3%
23:002.7%2%

Posts a day by weekday

Show the figures as a table
Posts a day by La Cuarta on each local weekday, beside the median of its peers.
WeekdayLa CuartaMedian of its peers
Monday61.7103
Tuesday67.2108
Wednesday64104
Thursday54103
Friday53.892.2
Saturday42.175.3
Sunday42.567.4

What it posted

Show the figures as a table
Share of each format among posts by La Cuarta, and the median across its peers.
FormatLa CuartaIts peers, median
Photo1%32%
Video or reel0%11%
Album0%16%
Link99%30%
Text only1%12%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • La Cuarta, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, La Cuarta posted 70% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

La Cuarta's peers are 33 news publishers in Latin America with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 33 peers, A to Z.

The peers

Its 33 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us