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The posting benchmark

Diário Gaúcho on Facebook, beside its peers

How Diário Gaúcho's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in Latin America with 200k to 2m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Brazil

Diário Gaúcho: 5.5 a day

Median in Brazil: 41.3 a day

That is 35.8 fewer a day than the median in Brazil.

Place the dots by

Posts a day37th/38Photos and video34th/38Evening postsWeekend day
Engagement per post22nd/38Engagement a day37th/38Per 1,000 followers18th/38Comments per post38th/38Comments a day37th/38

Diário Gaúcho, Brazil

37thof 38

Rank among its peers, highest first, posts a day

Diário Gaúcho posted 5.5 times a day to Facebook, 88% less than the median of 37 news publishers in Latin America with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

39.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Diário Gaúcho's 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Diário Gaúcho beside 37 peers

Diário Gaúcho and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.537th of 3844.6
Photos and video19%34th of 3860%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank65%
Engagement per post1622nd of 3818
Engagement a day14937th of 386,862
Engagement per 1,000 followers0.03318th of 380.031
Comments per post2.438th of 3821
Comments a day1337th of 38809

What it would take

What would reaching the median of its peers take?

39.2more posts a day

274 a week, to reach the median of its peers: 44.6 a day, against 5.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    19% of its posts; the median of its peers 60%

    16 more of its 38 posts a week as photos or video: 7 now, 23 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Diário Gaúcho's Facebook posts drew 13 comments a day, 98% less than the median of 37 news publishers in Latin America with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Diário Gaúcho's.

Type its name, then choose it.

Or one of its peers

Day by day

How Diário Gaúcho posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Diário Gaúcho
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Diário Gaúcho, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDiário GaúchoMedian of its peers
Monday 29 June345
Tuesday 30 June1044
Wednesday 1 July1053
Thursday 2 July846
Friday 3 July547
Saturday 4 July040
Sunday 5 July338
Monday 6 July1059
Tuesday 7 July743
Wednesday 8 July845
Thursday 9 July743
Friday 10 July841
Saturday 11 July040
Sunday 12 July039
Monday 13 July842
Tuesday 14 July949
Wednesday 15 July1050
Thursday 16 July843
Friday 17 July845
Saturday 18 July037
Sunday 19 July743
Monday 20 July739
Tuesday 21 July940
Wednesday 22 July943
Thursday 23 July642
Friday 24 July744
Saturday 25 July036
Sunday 26 July041
Monday 27 July642
Tuesday 28 July1042
Wednesday 29 July1042
Thursday 30 July1044
Friday 31 July1042
Saturday 1 August038
Sunday 2 August037
Monday 3 August839
Tuesday 4 August845
Wednesday 5 August1345
Thursday 6 August847
Friday 7 August844
Saturday 8 August037
Sunday 9 August336
Monday 10 August1044
Tuesday 11 August944
Wednesday 12 August946
Thursday 13 August1047
Friday 14 August844
Saturday 15 August040
Sunday 16 August035
Monday 17 August938
Tuesday 18 August944
Wednesday 19 August948
Thursday 20 August1047
Friday 21 August643
Saturday 22 August038
Sunday 23 August138
Monday 24 August944
Tuesday 25 August944
Wednesday 26 August1045
Thursday 27 August1045
Friday 28 August1045
Saturday 29 August038
Sunday 30 August440
Monday 31 August1343
Tuesday 1 September1146
Wednesday 2 September948
Thursday 3 September048
Friday 4 September343
Saturday 5 September138
Sunday 6 September041
Monday 7 September145
Tuesday 8 September047
Wednesday 9 September147
Thursday 10 September146
Friday 11 September145
Saturday 12 September041
Sunday 13 September038
Monday 14 September143
Tuesday 15 September143
Wednesday 16 September048
Thursday 17 September144
Friday 18 September943
Saturday 19 September338
Sunday 20 September236

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Diário Gaúcho, and the median across its peers.
FormatDiário GaúchoIts peers, median
Photo15%31%
Video or reel3%10%
Album1%22%
Link81%18%
Text only0%19%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Diário Gaúcho's peers are 37 news publishers in Latin America with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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