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The posting benchmark

ADN on Facebook, beside its peers

How ADN's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 35 peers: news publishers in Latin America with 100k to 1m followers.

Country
Colombia
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Colombia

ADN: 1.8 a day

Median in Colombia: 75.1 a day

That is 73.4 fewer a day than the median in Colombia.

Place the dots by

Posts a day36th/36Photos and video1st/36Evening postsWeekend day
Engagement per post15th/36Engagement a day36th/36Per 1,000 followers9th/36Comments per post30th/36Comments a day36th/36

ADN, Colombia

36thof 36

Rank among its peers, highest first, posts a day

ADN posted 1.8 times a day to Facebook, 95% less than the median of 35 news publishers in Latin America with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

36 more posts a day would reach its peers' median. What it would take

See all nine measures

ADN's 35 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ADN beside 35 peers

ADN and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1.836th of 3637.7
Photos and video100%1st of 3660%
Evening posts47%No rankToo few peers
Weekend day11%No rankToo few peers
Engagement per post2115th of 3616
Engagement a day9336th of 364,788
Engagement per 1,000 followers0.0769th of 360.046
Comments per post6.830th of 3616
Comments a day1236th of 36647

What it would take

What would reaching the median of its peers take?

36more posts a day

252 a week, to reach the median of its peers: 37.7 a day, against 1.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ADN's Facebook posts drew 12 comments a day, 98% less than the median of 35 news publishers in Latin America with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ADN's.

Type its name, then choose it.

Or one of its peers

Day by day

How ADN posted, beside its peers

Its own posts beside its 35 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ADN
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ADN, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayADNMedian of its peers
Monday 29 June037
Tuesday 30 June040
Wednesday 1 July250
Thursday 2 July439
Friday 3 July442
Saturday 4 July040
Sunday 5 July037
Monday 6 July249
Tuesday 7 July442
Wednesday 8 July641
Thursday 9 July536
Friday 10 July438
Saturday 11 July335
Sunday 12 July034
Monday 13 July036
Tuesday 14 July239
Wednesday 15 July542
Thursday 16 July538
Friday 17 July439
Saturday 18 July335
Sunday 19 July134
Monday 20 July135
Tuesday 21 July238
Wednesday 22 July538
Thursday 23 July537
Friday 24 July437
Saturday 25 July234
Sunday 26 July032
Monday 27 July237
Tuesday 28 July339
Wednesday 29 July438
Thursday 30 July439
Friday 31 July440
Saturday 1 August337
Sunday 2 August133
Monday 3 August336
Tuesday 4 August441
Wednesday 5 August242
Thursday 6 August442
Friday 7 August239
Saturday 8 August037
Sunday 9 August032
Monday 10 August040
Tuesday 11 August141
Wednesday 12 August143
Thursday 13 August242
Friday 14 August340
Saturday 15 August036
Sunday 16 August035
Monday 17 August037
Tuesday 18 August242
Wednesday 19 August041
Thursday 20 August142
Friday 21 August138
Saturday 22 August135
Sunday 23 August034
Monday 24 August037
Tuesday 25 August143
Wednesday 26 August043
Thursday 27 August344
Friday 28 August139
Saturday 29 August035
Sunday 30 August034
Monday 31 August039
Tuesday 1 September043
Wednesday 2 September040
Thursday 3 September043
Friday 4 September042
Saturday 5 September036
Sunday 6 September034
Monday 7 September039
Tuesday 8 September043
Wednesday 9 September043
Thursday 10 September043
Friday 11 September337
Saturday 12 September036
Sunday 13 September034
Monday 14 September237
Tuesday 15 September336
Wednesday 16 September443
Thursday 17 September438
Friday 18 September341
Saturday 19 September235
Sunday 20 September034

Share of posts by local hour

Show the figures as a table
Share of posts by ADN in each local hour, beside the median of its peers.
Local hourADN
00:000%
01:000%
02:000%
03:000%
04:000%
05:000%
06:000.7%
07:0010.9%
08:006.1%
09:0010.9%
10:007.5%
11:008.1%
12:004.1%
13:000.7%
14:000%
15:000%
16:002%
17:002%
18:000.7%
19:004.1%
20:0011.6%
21:0011.6%
22:0015.6%
23:003.4%

Posts a day by weekday

Show the figures as a table
Posts a day by ADN on each local weekday, beside the median of its peers.
WeekdayADN
Monday1.42
Tuesday2.25
Wednesday2.83
Thursday2.92
Friday2.33
Saturday0.333
Sunday0.167

What it posted

Show the figures as a table
Share of each format among posts by ADN, and the median across its peers.
FormatADNIts peers, median
Photo97%25%
Video or reel3%10%
Album0%28%
Link0%17%
Text only0%21.2%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ADN, 18:00 to midnight: 47%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ADN's peers are 35 news publishers in Latin America with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 35 peers, A to Z.

The peers

Its 35 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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