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The posting benchmark

Portafolio on Facebook, beside its peers

How Portafolio's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in Latin America with 200k to 2m followers.

Country
Colombia
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Colombia

Portafolio: 26.1 a day

Median in Colombia: 75.1 a day

That is 49 fewer a day than the median in Colombia.

Place the dots by

Posts a day33rd/38Photos and video32nd/38Evening postsWeekend day
Engagement per post18th/38Engagement a day27th/38Per 1,000 followers19th/38Comments per post17th/38Comments a day27th/38

Portafolio, Colombia

33rdof 38

Rank among its peers, highest first, posts a day

Portafolio posted 26.1 times a day to Facebook, 41% less than the median of 37 news publishers in Latin America with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

18.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Portafolio's 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Portafolio beside 37 peers

Portafolio and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.133rd of 3844.6
Photos and video23%32nd of 3856%
Evening posts11%No rankToo few peers
Weekend day54%No rankToo few peers
Engagement per post1818th of 3817
Engagement a day3,34727th of 386,862
Engagement per 1,000 followers0.03119th of 380.031
Comments per post2117th of 3820
Comments a day55627th of 38809

What it would take

What would reaching the median of its peers take?

18.5more posts a day

130 a week, to reach the median of its peers: 44.6 a day, against 26.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    23% of its posts; the median of its peers 56%

    60 more of its 183 posts a week as photos or video: 42 now, 102 at the median
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Portafolio's Facebook posts drew 556 comments a day, 31% less than the median of 37 news publishers in Latin America with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Portafolio's.

Type its name, then choose it.

Or one of its peers

Day by day

How Portafolio posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Portafolio
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Portafolio, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPortafolioMedian of its peers
Monday 29 June545
Tuesday 30 June3344
Wednesday 1 July4053
Thursday 2 July3046
Friday 3 July3247
Saturday 4 July3140
Sunday 5 July1938
Monday 6 July3559
Tuesday 7 July3943
Wednesday 8 July3945
Thursday 9 July4340
Friday 10 July1941
Saturday 11 July3140
Sunday 12 July1539
Monday 13 July1342
Tuesday 14 July3249
Wednesday 15 July2950
Thursday 16 July3243
Friday 17 July3845
Saturday 18 July3037
Sunday 19 July2143
Monday 20 July1439
Tuesday 21 July3740
Wednesday 22 July3743
Thursday 23 July2342
Friday 24 July2444
Saturday 25 July1936
Sunday 26 July1641
Monday 27 July3442
Tuesday 28 July3842
Wednesday 29 July3642
Thursday 30 July3244
Friday 31 July3642
Saturday 1 August1938
Sunday 2 August1837
Monday 3 August3239
Tuesday 4 August3345
Wednesday 5 August3445
Thursday 6 August3047
Friday 7 August3044
Saturday 8 August1537
Sunday 9 August536
Monday 10 August2844
Tuesday 11 August2844
Wednesday 12 August2846
Thursday 13 August2247
Friday 14 August2444
Saturday 15 August240
Sunday 16 August035
Monday 17 August038
Tuesday 18 August1544
Wednesday 19 August1448
Thursday 20 August1847
Friday 21 August2243
Saturday 22 August1438
Sunday 23 August1938
Monday 24 August2844
Tuesday 25 August3544
Wednesday 26 August4045
Thursday 27 August3045
Friday 28 August3145
Saturday 29 August1438
Sunday 30 August1340
Monday 31 August2743
Tuesday 1 September3346
Wednesday 2 September2848
Thursday 3 September4148
Friday 4 September3143
Saturday 5 September2538
Sunday 6 September1341
Monday 7 September2745
Tuesday 8 September3947
Wednesday 9 September3347
Thursday 10 September2646
Friday 11 September3045
Saturday 12 September2141
Sunday 13 September1338
Monday 14 September4043
Tuesday 15 September3643
Wednesday 16 September3548
Thursday 17 September4044
Friday 18 September2743
Saturday 19 September1938
Sunday 20 September1436

Share of posts by local hour

Show the figures as a table
Share of posts by Portafolio in each local hour, beside the median of its peers.
Local hourPortafolio
00:000.1%
01:000%
02:000%
03:000%
04:000%
05:004.1%
06:0010.9%
07:008%
08:005.6%
09:009.4%
10:007.3%
11:007.5%
12:007.1%
13:005.2%
14:005.3%
15:006.8%
16:006%
17:005.3%
18:004.7%
19:003.6%
20:001.6%
21:000.9%
22:000.4%
23:000.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Portafolio on each local weekday, beside the median of its peers.
WeekdayPortafolio
Monday24.8
Tuesday34.6
Wednesday32.8
Thursday30.7
Friday27.5
Saturday19
Sunday13.3

What it posted

Show the figures as a table
Share of each format among posts by Portafolio, and the median across its peers.
FormatPortafolioIts peers, median
Photo17%28%
Video or reel5%10%
Album1%22%
Link77%21.2%
Text only0%19%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Portafolio, 18:00 to midnight: 11%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Portafolio's peers are 37 news publishers in Latin America with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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