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The posting benchmark

Diario del Sur on Facebook, beside its peers

How Diario del Sur's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Mexico with 100k to 1m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

Diario del Sur: 34.6 a day

Median in Mexico: 41.7 a day

That is 7.1 fewer a day than the median in Mexico.

Place the dots by

Posts a day19th/29Photos and video17th/29Evening postsWeekend day
Engagement per post9th/29Engagement a day14th/29Per 1,000 followers6th/29Comments per post12th/29Comments a day13th/29

Diario del Sur, Mexico

19thof 29

Rank among its peers, highest first, posts a day

Diario del Sur posted 34.6 times a day to Facebook. The median of its 28 peers: 38.9.

Its first gap: posts a day

4.3 more posts a day would reach its peers' median. What it would take

Peers: 28 news publishers in Mexico with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Diario del Sur's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Diario del Sur beside 28 peers

Diario del Sur and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day34.619th of 2938.9
Photos and video56%17th of 2962%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post309th of 2918
Engagement a day5,48214th of 294,815
Engagement per 1,000 followers0.0816th of 290.048
Comments per post1912th of 2914
Comments a day66013th of 29623

What it would take

What would reaching the median of its peers take?

4.3more posts a day

31 a week, to reach the median of its peers: 38.9 a day, against 34.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    56% of its posts; the median of its peers 62%

    16 more of its 242 posts a week as photos or video: 135 now, 151 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Diario del Sur's posts drew 660 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Diario del Sur's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Diario del Sur posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Diario del Sur
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Diario del Sur, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDiario del SurMedian of its peers
Monday 29 June3538.5
Tuesday 30 June3339.5
Wednesday 1 July5549
Thursday 2 July3940
Friday 3 July3942.5
Saturday 4 July4140
Sunday 5 July4537.5
Monday 6 July6549.5
Tuesday 7 July4342
Wednesday 8 July3241
Thursday 9 July3139.5
Friday 10 July3937.5
Saturday 11 July4135.5
Sunday 12 July3234.5
Monday 13 July3237
Tuesday 14 July3939
Wednesday 15 July3542.5
Thursday 16 July3339.5
Friday 17 July4739
Saturday 18 July3735.5
Sunday 19 July3137.5
Monday 20 July3734.5
Tuesday 21 July3438
Wednesday 22 July3840
Thursday 23 July3337.5
Friday 24 July3240.5
Saturday 25 July2734.5
Sunday 26 July3132.5
Monday 27 July3436.5
Tuesday 28 July3540
Wednesday 29 July3740
Thursday 30 July3440.5
Friday 31 July2541
Saturday 1 August3238
Sunday 2 August2833.5
Monday 3 August3037
Tuesday 4 August3742.5
Wednesday 5 August3642
Thursday 6 August3542.5
Friday 7 August3441.5
Saturday 8 August2838.5
Sunday 9 August3732
Monday 10 August3339
Tuesday 11 August4141
Wednesday 12 August3244
Thursday 13 August3842
Friday 14 August2740
Saturday 15 August2938.5
Sunday 16 August3535
Monday 17 August3637
Tuesday 18 August3442.5
Wednesday 19 August2641
Thursday 20 August3142.5
Friday 21 August3040.5
Saturday 22 August3136
Sunday 23 August3334.5
Monday 24 August2737.5
Tuesday 25 August3243
Wednesday 26 August2843
Thursday 27 August3044
Friday 28 August2840.5
Saturday 29 August2835.5
Sunday 30 August3035.5
Monday 31 August3639.5
Tuesday 1 September2543.5
Wednesday 2 September3641.5
Thursday 3 September3343.5
Friday 4 September3042
Saturday 5 September3435.5
Sunday 6 September2634.5
Monday 7 September3639.5
Tuesday 8 September4043
Wednesday 9 September3643.5
Thursday 10 September3543.5
Friday 11 September3438.5
Saturday 12 September3136.5
Sunday 13 September3434.5
Monday 14 September3437.5
Tuesday 15 September4336
Wednesday 16 September4842.5
Thursday 17 September3938
Friday 18 September3641.5
Saturday 19 September3635
Sunday 20 September3134

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Diario del Sur, and the median across its peers.
FormatDiario del SurIts peers, median
Photo16%23%
Video or reel24%10%
Album16%28%
Link28%13%
Text only16%26%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Diario del Sur's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Diario del Sur's peers are 28 news publishers in Mexico with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us