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The posting benchmark

El Heraldo de Juárez on Facebook, beside its peers

How El Heraldo de Juárez's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Mexico with 100k to 1m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

El Heraldo de Juárez: 36.6 a day

Median in Mexico: 41.7 a day

That is 5.1 fewer a day than the median in Mexico.

Place the dots by

Posts a day17th/29Photos and video29th/29Evening postsWeekend day
Engagement per post29th/29Engagement a day29th/29Per 1,000 followers29th/29Comments per post29th/29Comments a day28th/29

El Heraldo de Juárez, Mexico

17thof 29

Rank among its peers, highest first, posts a day

El Heraldo de Juárez posted 36.6 times a day to Facebook. The median of its 28 peers: 38.9.

Its first gap: photos and video

129 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 28 news publishers in Mexico with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

El Heraldo de Juárez's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Heraldo de Juárez beside 28 peers

El Heraldo de Juárez and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.617th of 2938.9
Photos and video12%29th of 2962%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post129th of 2919
Engagement a day86329th of 295,163
Engagement per 1,000 followers0.003729th of 290.049
Comments per post3.529th of 2915
Comments a day12828th of 29648

What it would take

What would reaching the median of its peers take?

El Heraldo de Juárez's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

129more posts a week

as photos or video, of its 256 a week: 30 now, 159 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 256 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    36.6 now; the median of its peers 38.9

    2.3 more a day, 17 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Heraldo de Juárez's Facebook posts drew 128 comments a day, 80% less than the median of 28 news publishers in Mexico with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Heraldo de Juárez's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Heraldo de Juárez posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Heraldo de Juárez
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Heraldo de Juárez, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl Heraldo de JuárezMedian of its peers
Monday 29 June3538.5
Tuesday 30 June3539.5
Wednesday 1 July4251.5
Thursday 2 July3240
Friday 3 July3242.5
Saturday 4 July4140
Sunday 5 July3638
Monday 6 July4351.5
Tuesday 7 July3942
Wednesday 8 July3441
Thursday 9 July3439.5
Friday 10 July4137.5
Saturday 11 July3537
Sunday 12 July3234.5
Monday 13 July3337
Tuesday 14 July3439.5
Wednesday 15 July3442.5
Thursday 16 July3339.5
Friday 17 July3540.5
Saturday 18 July3336.5
Sunday 19 July3137.5
Monday 20 July3236
Tuesday 21 July3138
Wednesday 22 July3040
Thursday 23 July3437.5
Friday 24 July3540.5
Saturday 25 July3334.5
Sunday 26 July3032.5
Monday 27 July3236.5
Tuesday 28 July3640
Wednesday 29 July3340
Thursday 30 July3240.5
Friday 31 July3441
Saturday 1 August3438
Sunday 2 August3333.5
Monday 3 August3037
Tuesday 4 August3542.5
Wednesday 5 August3342
Thursday 6 August3442.5
Friday 7 August3741.5
Saturday 8 August3438.5
Sunday 9 August2932.5
Monday 10 August3439
Tuesday 11 August3441
Wednesday 12 August3344
Thursday 13 August3642
Friday 14 August4040
Saturday 15 August3538.5
Sunday 16 August3035
Monday 17 August3337
Tuesday 18 August3542.5
Wednesday 19 August4540
Thursday 20 August3942.5
Friday 21 August4139
Saturday 22 August3436
Sunday 23 August3534
Monday 24 August3737.5
Tuesday 25 August4243
Wednesday 26 August4342.5
Thursday 27 August5244
Friday 28 August3840.5
Saturday 29 August3535.5
Sunday 30 August3135.5
Monday 31 August3939
Tuesday 1 September4143.5
Wednesday 2 September4839.5
Thursday 3 September4842.5
Friday 4 September4541.5
Saturday 5 September3535
Sunday 6 September2634.5
Monday 7 September4738.5
Tuesday 8 September4542.5
Wednesday 9 September4541.5
Thursday 10 September4342
Friday 11 September4537
Saturday 12 September3735.5
Sunday 13 September3234.5
Monday 14 September3737
Tuesday 15 September3437.5
Wednesday 16 September4642.5
Thursday 17 September4038
Friday 18 September3741.5
Saturday 19 September5435
Sunday 20 September3433.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by El Heraldo de Juárez, and the median across its peers.
FormatEl Heraldo de JuárezIts peers, median
Photo1%23%
Video or reel2%10%
Album9%28%
Link39%13%
Text only50%25%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Heraldo de Juárez's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Heraldo de Juárez's peers are 28 news publishers in Mexico with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us