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The posting benchmark

El Occidental on Facebook, beside its peers

How El Occidental's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Mexico with 100k to 1m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

El Occidental: 56.5 a day

Median in Mexico: 41.7 a day

That is 14.8 more a day than the median in Mexico.

Place the dots by

Posts a day5th/29Photos and video23rd/29Evening postsWeekend day
Engagement per post23rd/29Engagement a day10th/29Per 1,000 followers24th/29Comments per post17th/29Comments a day12th/29

El Occidental, Mexico

5thof 29

Rank among its peers, highest first, posts a day

El Occidental posted 56.5 times a day to Facebook, 50% more than the median of 28 news publishers in Mexico with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

64 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

El Occidental's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Occidental beside 28 peers

El Occidental and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day56.55th of 2937.6
Photos and video46%23rd of 2962%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post523rd of 2919
Engagement a day6,88910th of 294,815
Engagement per 1,000 followers0.01824th of 290.049
Comments per post1417th of 2915
Comments a day77412th of 29623

What it would take

What would reaching the median of its peers take?

El Occidental's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

64more posts a week

as photos or video, of its 396 a week: 182 now, 246 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 396 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Occidental's posts drew 774 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Occidental's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Occidental posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Occidental
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Occidental, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl OccidentalMedian of its peers
Monday 29 June5736.5
Tuesday 30 June6639
Wednesday 1 July8649
Thursday 2 July5239
Friday 3 July5442
Saturday 4 July5140
Sunday 5 July6937.5
Monday 6 July6749.5
Tuesday 7 July5142
Wednesday 8 July5439.5
Thursday 9 July5637.5
Friday 10 July5937.5
Saturday 11 July5435.5
Sunday 12 July4434
Monday 13 July5636
Tuesday 14 July5838.5
Wednesday 15 July7442
Thursday 16 July5537
Friday 17 July5339
Saturday 18 July6135.5
Sunday 19 July6835.5
Monday 20 July5734.5
Tuesday 21 July6138
Wednesday 22 July6438
Thursday 23 July6137
Friday 24 July5738
Saturday 25 July5033.5
Sunday 26 July5231.5
Monday 27 July5535
Tuesday 28 July5439.5
Wednesday 29 July6237.5
Thursday 30 July6239
Friday 31 July7039.5
Saturday 1 August4737.5
Sunday 2 August5433
Monday 3 August4935.5
Tuesday 4 August5139.5
Wednesday 5 August5941.5
Thursday 6 August5841.5
Friday 7 August5340
Saturday 8 August5236.5
Sunday 9 August5932
Monday 10 August5437
Tuesday 11 August4341
Wednesday 12 August5343
Thursday 13 August6142
Friday 14 August5840
Saturday 15 August4636.5
Sunday 16 August5635
Monday 17 August5037
Tuesday 18 August6342
Wednesday 19 August6540
Thursday 20 August6041.5
Friday 21 August5939
Saturday 22 August5235
Sunday 23 August4834
Monday 24 August4937
Tuesday 25 August5243
Wednesday 26 August5342.5
Thursday 27 August6044
Friday 28 August6039
Saturday 29 August5535
Sunday 30 August4434
Monday 31 August5838.5
Tuesday 1 September5942
Wednesday 2 September5939.5
Thursday 3 September6842.5
Friday 4 September6241.5
Saturday 5 September5434.5
Sunday 6 September5334
Monday 7 September4638.5
Tuesday 8 September5642.5
Wednesday 9 September4841.5
Thursday 10 September6141.5
Friday 11 September5037
Saturday 12 September4435.5
Sunday 13 September4634
Monday 14 September6636.5
Tuesday 15 September5336
Wednesday 16 September6942.5
Thursday 17 September6538
Friday 18 September5640
Saturday 19 September4535
Sunday 20 September5133.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by El Occidental, and the median across its peers.
FormatEl OccidentalIts peers, median
Photo26%22%
Video or reel12%10%
Album9%29%
Link23%14%
Text only31%26%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Occidental's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Occidental's peers are 28 news publishers in Mexico with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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