The posting benchmark

El Sol de Durango on Facebook, beside its peers

How El Sol de Durango's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Mexico with 100k to 1m followers.

Country: Mexico
Sub-region: Latin America
Region: Americas
Kind: Publisher, digital-native or agency
Followers: 100k to 1m

Within Mexico

El Sol de Durango: 40.2 a day

Median in Mexico: 41.7 a day

That is 1.5 fewer a day than the median in Mexico.

Posts a day14th/29Photos and video5th/29Evening postsWeekend day

Engagement per post5th/29Engagement a day8th/29Per 1,000 followers4th/29Comments per post11th/29Comments a day11th/29

El Sol de Durango, Mexico

Place the dots by

14thof 29

Rank among its peers, highest first, posts a day

El Sol de Durango posted 40.2 times a day to Facebook. The median of its 28 peers: 37.6.

Peers: 28 news publishers in Mexico with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

El Sol de Durango's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Sol de Durango beside 28 peers

El Sol de Durango and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	40.2	14th of 29	37.6
Photos and video	87%	5th of 29	61%
Evening posts	Not counted	No rank	Too few peers
Weekend day	Not counted	No rank	Too few peers
Engagement per post	38	5th of 29	18
Engagement a day	7,068	8th of 29	4,815
Engagement per 1,000 followers	0.13	4th of 29	0.048
Comments per post	20	11th of 29	14
Comments a day	809	11th of 29	623

What it would take

At or above the median of its peers on posts a day

El Sol de Durango posts at or above the median of its peers: 40.2 a day, against their 37.6.

In posts, measure by measure

At or above the median of its peers on posts a day and photos and video.
No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Sol de Durango's posts drew 809 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Sol de Durango's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Sol de Durango posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

El Sol de Durango
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by El Sol de Durango, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	El Sol de Durango	Median of its peers
Monday 29 June	32	38.5
Tuesday 30 June	37	39.5
Wednesday 1 July	42	51.5
Thursday 2 July	41	39
Friday 3 July	42	42.5
Saturday 4 July	30	40
Sunday 5 July	36	38
Monday 6 July	49	51.5
Tuesday 7 July	43	42
Wednesday 8 July	47	39.5
Thursday 9 July	47	37.5
Friday 10 July	35	38.5
Saturday 11 July	32	37
Sunday 12 July	42	34
Monday 13 July	36	37
Tuesday 14 July	44	38.5
Wednesday 15 July	42	42.5
Thursday 16 July	36	39.5
Friday 17 July	43	39
Saturday 18 July	41	35.5
Sunday 19 July	38	35.5
Monday 20 July	35	35.5
Tuesday 21 July	39	38
Wednesday 22 July	43	38
Thursday 23 July	42	37
Friday 24 July	47	38
Saturday 25 July	45	33.5
Sunday 26 July	42	31.5
Monday 27 July	42	35
Tuesday 28 July	42	39.5
Wednesday 29 July	42	37.5
Thursday 30 July	44	39
Friday 31 July	42	39.5
Saturday 1 August	39	37.5
Sunday 2 August	41	33
Monday 3 August	38	35.5
Tuesday 4 August	45	39.5
Wednesday 5 August	45	41.5
Thursday 6 August	51	41.5
Friday 7 August	39	41.5
Saturday 8 August	40	36.5
Sunday 9 August	38	32
Monday 10 August	40	37
Tuesday 11 August	40	41
Wednesday 12 August	45	43
Thursday 13 August	42	42
Friday 14 August	43	40
Saturday 15 August	41	36.5
Sunday 16 August	47	35
Monday 17 August	38	37
Tuesday 18 August	42	42.5
Wednesday 19 August	38	41
Thursday 20 August	48	41.5
Friday 21 August	45	39
Saturday 22 August	39	35
Sunday 23 August	45	34
Monday 24 August	37	37.5
Tuesday 25 August	39	43
Wednesday 26 August	36	43
Thursday 27 August	45	44
Friday 28 August	39	40.5
Saturday 29 August	38	35
Sunday 30 August	44	34
Monday 31 August	37	39.5
Tuesday 1 September	44	42
Wednesday 2 September	39	41.5
Thursday 3 September	42	43.5
Friday 4 September	42	41.5
Saturday 5 September	44	34.5
Sunday 6 September	30	34.5
Monday 7 September	36	39.5
Tuesday 8 September	43	42.5
Wednesday 9 September	39	43.5
Thursday 10 September	33	43.5
Friday 11 September	32	38.5
Saturday 12 September	33	36.5
Sunday 13 September	37	34
Monday 14 September	35	37.5
Tuesday 15 September	36	37.5
Wednesday 16 September	43	42.5
Thursday 17 September	35	38.5
Friday 18 September	36	41.5
Saturday 19 September	33	35.5
Sunday 20 September	39	33.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table

Share of each format among posts by El Sol de Durango, and the median across its peers.
Format	El Sol de Durango	Its peers, median
Photo	22%	22%
Video or reel	7%	10%
Album	58%	27%
Link	0%	14%
Text only	13%	27%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Sol de Durango's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Sol de Durango's peers are 28 news publishers in Mexico with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.