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The posting benchmark

El Sol de Hermosillo on Facebook, beside its peers

How El Sol de Hermosillo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Mexico with 100k to 1m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

El Sol de Hermosillo: 31.1 a day

Median in Mexico: 41.7 a day

That is 10.6 fewer a day than the median in Mexico.

Place the dots by

Posts a day26th/29Photos and video10th/29Evening postsWeekend day
Engagement per post8th/29Engagement a day15th/29Per 1,000 followers5th/29Comments per post10th/29Comments a day15th/29

El Sol de Hermosillo, Mexico

26thof 29

Rank among its peers, highest first, posts a day

El Sol de Hermosillo posted 31.1 times a day to Facebook, 20% less than the median of 28 news publishers in Mexico with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

7.8 more posts a day would reach its peers' median. What it would take

See all nine measures

El Sol de Hermosillo's 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Sol de Hermosillo beside 28 peers

El Sol de Hermosillo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day31.126th of 2938.9
Photos and video78%10th of 2961%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post338th of 2918
Engagement a day4,84315th of 295,135
Engagement per 1,000 followers0.125th of 290.048
Comments per post2110th of 2914
Comments a day64715th of 29624

What it would take

What would reaching the median of its peers take?

7.8more posts a day

55 a week, to reach the median of its peers: 38.9 a day, against 31.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Sol de Hermosillo's posts drew 647 comments a day. The median of its peers: 624.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Sol de Hermosillo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Sol de Hermosillo posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Sol de Hermosillo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Sol de Hermosillo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl Sol de HermosilloMedian of its peers
Monday 29 June3238.5
Tuesday 30 June3139.5
Wednesday 1 July4451.5
Thursday 2 July3340
Friday 3 July2942.5
Saturday 4 July2740
Sunday 5 July2438
Monday 6 July5649.5
Tuesday 7 July4242
Wednesday 8 July2941
Thursday 9 July3439.5
Friday 10 July3738.5
Saturday 11 July3137
Sunday 12 July2834.5
Monday 13 July3437
Tuesday 14 July3739.5
Wednesday 15 July3542.5
Thursday 16 July3039.5
Friday 17 July2840.5
Saturday 18 July2336.5
Sunday 19 July2837.5
Monday 20 July2836
Tuesday 21 July3238
Wednesday 22 July2740
Thursday 23 July3437.5
Friday 24 July3040.5
Saturday 25 July2834.5
Sunday 26 July1732.5
Monday 27 July3036.5
Tuesday 28 July3540
Wednesday 29 July3140
Thursday 30 July2840.5
Friday 31 July2841
Saturday 1 August1838
Sunday 2 August2333.5
Monday 3 August2337
Tuesday 4 August3442.5
Wednesday 5 August3242
Thursday 6 August2942.5
Friday 7 August3541.5
Saturday 8 August2738.5
Sunday 9 August2132.5
Monday 10 August3339
Tuesday 11 August3441
Wednesday 12 August3744
Thursday 13 August2942
Friday 14 August3140
Saturday 15 August2338.5
Sunday 16 August1935
Monday 17 August2637
Tuesday 18 August3742.5
Wednesday 19 August3441
Thursday 20 August3042.5
Friday 21 August3540.5
Saturday 22 August2636
Sunday 23 August1834.5
Monday 24 August3537.5
Tuesday 25 August3143
Wednesday 26 August3143
Thursday 27 August3344
Friday 28 August3840.5
Saturday 29 August3135.5
Sunday 30 August2035.5
Monday 31 August4038.5
Tuesday 1 September4442
Wednesday 2 September3241.5
Thursday 3 September4243.5
Friday 4 September3442
Saturday 5 September2635.5
Sunday 6 September1734.5
Monday 7 September4038.5
Tuesday 8 September3743
Wednesday 9 September3443.5
Thursday 10 September3643.5
Friday 11 September3738.5
Saturday 12 September1836.5
Sunday 13 September3034.5
Monday 14 September3637.5
Tuesday 15 September3936
Wednesday 16 September5042.5
Thursday 17 September2538.5
Friday 18 September3341.5
Saturday 19 September2835.5
Sunday 20 September1834

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by El Sol de Hermosillo, and the median across its peers.
FormatEl Sol de HermosilloIts peers, median
Photo20%22%
Video or reel8%10%
Album50%27%
Link0%15%
Text only22%26%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Sol de Hermosillo's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Sol de Hermosillo's peers are 28 news publishers in Mexico with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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