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The posting benchmark

El Sol de Tampico on Facebook, beside its peers

How El Sol de Tampico's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in Mexico with 300k to 3m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

El Sol de Tampico: 56 a day

Median in Mexico: 41.7 a day

That is 14.3 more a day than the median in Mexico.

Place the dots by

Posts a day8th/18Photos and video14th/18Evening postsWeekend day
Engagement per post12th/18Engagement a day6th/18Per 1,000 followers13th/18Comments per post7th/18Comments a day7th/18

El Sol de Tampico, Mexico

8thof 18

Rank among its peers, highest first, posts a day

El Sol de Tampico posted 56 times a day to Facebook. The median of its 17 peers: 47.1.

Its first gap: photos and video

75 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 17 news publishers in Mexico with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

El Sol de Tampico's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Sol de Tampico beside 17 peers

El Sol de Tampico and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day568th of 1847.1
Photos and video53%14th of 1871.7%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post2312th of 1838
Engagement a day23,1586th of 189,776
Engagement per 1,000 followers0.02713th of 180.046
Comments per post327th of 1829
Comments a day1,8097th of 181,094

What it would take

What would reaching the median of its peers take?

El Sol de Tampico's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

75more posts a week

as photos or video, of its 392 a week: 207 now, 282 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 392 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Sol de Tampico's posts drew 1,809 comments a day, 1.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Sol de Tampico's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Sol de Tampico posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Sol de Tampico
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Sol de Tampico, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl Sol de TampicoMedian of its peers
Monday 29 June6452
Tuesday 30 June7965
Wednesday 1 July9069
Thursday 2 July6154
Friday 3 July6355
Saturday 4 July6743
Sunday 5 July7145
Monday 6 July9064
Tuesday 7 July8660
Wednesday 8 July5659
Thursday 9 July6955
Friday 10 July6048
Saturday 11 July7044
Sunday 12 July5843
Monday 13 July4846
Tuesday 14 July6350
Wednesday 15 July6060
Thursday 16 July4956
Friday 17 July4753
Saturday 18 July6641
Sunday 19 July8049
Monday 20 July5645
Tuesday 21 July6452
Wednesday 22 July6752
Thursday 23 July6148
Friday 24 July4849
Saturday 25 July7540
Sunday 26 July5743
Monday 27 July5943
Tuesday 28 July6347
Wednesday 29 July5651
Thursday 30 July5949
Friday 31 July5546
Saturday 1 August5142
Sunday 2 August5541
Monday 3 August5545
Tuesday 4 August4845
Wednesday 5 August5051
Thursday 6 August5548
Friday 7 August4652
Saturday 8 August4143
Sunday 9 August4737
Monday 10 August5646
Tuesday 11 August4850
Wednesday 12 August5248
Thursday 13 August5651
Friday 14 August5252
Saturday 15 August5343
Sunday 16 August4437
Monday 17 August5547
Tuesday 18 August5346
Wednesday 19 August5456
Thursday 20 August5455
Friday 21 August5446
Saturday 22 August5945
Sunday 23 August5041
Monday 24 August4848
Tuesday 25 August5052
Wednesday 26 August5452
Thursday 27 August4549
Friday 28 August4949
Saturday 29 August4348
Sunday 30 August5343
Monday 31 August4751
Tuesday 1 September5351
Wednesday 2 September5051
Thursday 3 September5151
Friday 4 September4749
Saturday 5 September4944
Sunday 6 September5743
Monday 7 September4750
Tuesday 8 September5351
Wednesday 9 September4953
Thursday 10 September6054
Friday 11 September5349
Saturday 12 September4744
Sunday 13 September4943
Monday 14 September4446
Tuesday 15 September5150
Wednesday 16 September6350
Thursday 17 September4848
Friday 18 September5250
Saturday 19 September4940
Sunday 20 September4238

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by El Sol de Tampico, and the median across its peers.
FormatEl Sol de TampicoIts peers, median
Photo22%24%
Video or reel11%14%
Album20.5%30%
Link20%15%
Text only27%18%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Sol de Tampico's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Sol de Tampico's peers are 17 news publishers in Mexico with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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