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The posting benchmark

A Gazeta on Facebook, beside its peers

How A Gazeta's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers in Latin America with 500k to 5m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

A Gazeta: 126 a day

Median in Brazil: 41.3 a day

That is 84.8 more a day than the median in Brazil.

Place the dots by

Posts a day5th/32Photos and video23rd/32Evening postsWeekend day
Engagement per post22nd/32Engagement a day18th/32Per 1,000 followers23rd/32Comments per post14th/32Comments a day11th/32

A Gazeta, Brazil

5thof 32

Rank among its peers, highest first, posts a day

A Gazeta posted 126 times a day to Facebook, 2.0 times the median of 31 news publishers in Latin America with 500k to 5m followers, 29 June to 20 September 2026.

The comments its posts draw

4,014 comments a day, 1.9 times the median of its peers. What it would take

See all nine measures

A Gazeta's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

A Gazeta beside 31 peers

A Gazeta and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1265th of 3262
Photos and video31%23rd of 3262%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank79%
Engagement per post1322nd of 3226
Engagement a day15,31918th of 3220,286
Engagement per 1,000 followers0.008923rd of 320.026
Comments per post3214th of 3229
Comments a day4,01411th of 322,114

The comments

The comments its posts draw

4,014comments a day

on its Facebook posts, 1.9 times the median of its peers (2,114)

Spread evenly over 24 hours, that is 167 an hour, about 3 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: A Gazeta beside its 31 peers

  • A Gazeta: 4,014 a day
  • Median of its peers: 2,114
  • 90th percentile of its peers: 10,943
  • Middle half of its peers: 1,055 to 5,611
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    31% of its posts; the median of its peers 62%

    281 more of its 882 posts a week as photos or video: 269 now, 550 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside A Gazeta's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How A Gazeta posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • A Gazeta
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by A Gazeta, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayA GazetaMedian of its peers
Monday 29 June11762
Tuesday 30 June12476
Wednesday 1 July13991
Thursday 2 July14265
Friday 3 July14563
Saturday 4 July7162
Sunday 5 July6052
Monday 6 July12390
Tuesday 7 July13672
Wednesday 8 July13261
Thursday 9 July16269
Friday 10 July13164
Saturday 11 July5747
Sunday 12 July6548
Monday 13 July14258
Tuesday 14 July12171
Wednesday 15 July13166
Thursday 16 July17365
Friday 17 July16654
Saturday 18 July7547
Sunday 19 July6360
Monday 20 July14560
Tuesday 21 July16464
Wednesday 22 July15170
Thursday 23 July14962
Friday 24 July14657
Saturday 25 July7756
Sunday 26 July5548
Monday 27 July12059
Tuesday 28 July13066
Wednesday 29 July16863
Thursday 30 July14766
Friday 31 July14664
Saturday 1 August6949
Sunday 2 August5843
Monday 3 August13762
Tuesday 4 August14968
Wednesday 5 August16873
Thursday 6 August15465
Friday 7 August16771
Saturday 8 August6852
Sunday 9 August7944
Monday 10 August13157
Tuesday 11 August15665
Wednesday 12 August15465
Thursday 13 August16667
Friday 14 August16663
Saturday 15 August7451
Sunday 16 August7844
Monday 17 August14262
Tuesday 18 August15775
Wednesday 19 August14576
Thursday 20 August15865
Friday 21 August14661
Saturday 22 August8751
Sunday 23 August5343
Monday 24 August14658
Tuesday 25 August14765
Wednesday 26 August15166
Thursday 27 August17376
Friday 28 August16155
Saturday 29 August8854
Sunday 30 August5346
Monday 31 August15354
Tuesday 1 September15664
Wednesday 2 September16466
Thursday 3 September15865
Friday 4 September17957
Saturday 5 September10947
Sunday 6 September9546
Monday 7 September9255
Tuesday 8 September9670
Wednesday 9 September14473
Thursday 10 September16062
Friday 11 September16061
Saturday 12 September8848
Sunday 13 September6249
Monday 14 September14957
Tuesday 15 September15363
Wednesday 16 September18461
Thursday 17 September16857
Friday 18 September15162
Saturday 19 September7949
Sunday 20 September6342

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by A Gazeta, and the median across its peers.
FormatA GazetaIts peers, median
Photo25%47%
Video or reel3%11%
Album2%6%
Link70%31%
Text only0%4%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

A Gazeta's peers are 31 news publishers in Latin America with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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