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The posting benchmark

Valor Econômico on Facebook, beside its peers

How Valor Econômico's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 33 peers: news publishers in Latin America with 300k to 3m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

Valor Econômico: 7.1 a day

Median in Brazil: 41.3 a day

That is 34.1 fewer a day than the median in Brazil.

Place the dots by

Posts a day33rd/34Photos and video12th/34Evening postsWeekend day
Engagement per post33rd/34Engagement a day33rd/34Per 1,000 followers32nd/34Comments per post28th/34Comments a day33rd/34

Valor Econômico, Brazil

33rdof 34

Rank among its peers, highest first, posts a day

Valor Econômico posted 7.1 times a day to Facebook, 87% less than the median of 33 news publishers in Latin America with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

48.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Valor Econômico's 33 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Valor Econômico beside 33 peers

Valor Econômico and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day7.133rd of 3456
Photos and video78%12th of 3456%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank72.4%
Engagement per post533rd of 3423
Engagement a day64433rd of 3413,387
Engagement per 1,000 followers0.005032nd of 340.030
Comments per post1528th of 3429
Comments a day10933rd of 341,804

What it would take

What would reaching the median of its peers take?

48.9more posts a day

343 a week, to reach the median of its peers: 56 a day, against 7.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Valor Econômico's Facebook posts drew 109 comments a day, 94% less than the median of 33 news publishers in Latin America with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Valor Econômico's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Valor Econômico posted, beside its peers

Its own posts beside its 33 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Valor Econômico
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Valor Econômico, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayValor EconômicoMedian of its peers
Monday 29 June856
Tuesday 30 June867
Wednesday 1 July770
Thursday 2 July659
Friday 3 July556
Saturday 4 July046
Sunday 5 July045
Monday 6 July665
Tuesday 7 July665
Wednesday 8 July759
Thursday 9 July361
Friday 10 July560
Saturday 11 July044
Sunday 12 July043
Monday 13 July1048
Tuesday 14 July565
Wednesday 15 July963
Thursday 16 July449
Friday 17 July253
Saturday 18 July246
Sunday 19 July050
Monday 20 July754
Tuesday 21 July754
Wednesday 22 July456
Thursday 23 July650
Friday 24 July449
Saturday 25 July046
Sunday 26 July043
Monday 27 July551
Tuesday 28 July259
Wednesday 29 July456
Thursday 30 July256
Friday 31 July655
Saturday 1 August047
Sunday 2 August042
Monday 3 August355
Tuesday 4 August5553
Wednesday 5 August559
Thursday 6 August755
Friday 7 August852
Saturday 8 August047
Sunday 9 August040
Monday 10 August656
Tuesday 11 August554
Wednesday 12 August357
Thursday 13 August455
Friday 14 August452
Saturday 15 August050
Sunday 16 August038
Monday 17 August455
Tuesday 18 August453
Wednesday 19 August657
Thursday 20 August960
Friday 21 August853
Saturday 22 August046
Sunday 23 August042
Monday 24 August1252
Tuesday 25 August1361
Wednesday 26 August1661
Thursday 27 August658
Friday 28 August449
Saturday 29 August048
Sunday 30 August045
Monday 31 August1951
Tuesday 1 September654
Wednesday 2 September1856
Thursday 3 September1861
Friday 4 September1354
Saturday 5 September045
Sunday 6 September046
Monday 7 September252
Tuesday 8 September963
Wednesday 9 September8164
Thursday 10 September1060
Friday 11 September1257
Saturday 12 September047
Sunday 13 September045
Monday 14 September2352
Tuesday 15 September2260
Wednesday 16 September1453
Thursday 17 September1748
Friday 18 September1252
Saturday 19 September042
Sunday 20 September040

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Valor Econômico, and the median across its peers.
FormatValor EconômicoIts peers, median
Photo50%29%
Video or reel20%8%
Album8%17%
Link22%33%
Text only0%13%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Valor Econômico's peers are 33 news publishers in Latin America with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 33 peers, A to Z.

The peers

Its 33 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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