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The posting benchmark

Ojo on Facebook, beside its peers

How Ojo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 27 peers: news publishers in Latin America with 500k to 5m followers.

Country
Peru
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Peru

Ojo: 10.7 a day

No median is printed for Peru.

Place the dots by

Posts a day27th/28Photos and video25th/28Evening postsWeekend day
Engagement per post25th/28Engagement a day27th/28Per 1,000 followers25th/28Comments per post25th/28Comments a day27th/28

Ojo, Peru

27thof 28

Rank among its peers, highest first, posts a day

Ojo posted 10.7 times a day to Facebook, 83% less than the median of 27 news publishers in Latin America with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

51.3 more posts a day would reach its peers' median. What it would take

See all nine measures

Ojo's 27 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ojo beside 27 peers

Ojo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.727th of 2862
Photos and video16%25th of 2867%
Evening posts17%No rankToo few peers
Weekend day61%No rankToo few peers
Engagement per post1125th of 2830
Engagement a day1,09727th of 2820,286
Engagement per 1,000 followers0.005625th of 280.027
Comments per post1425th of 2831
Comments a day15327th of 282,114

What it would take

What would reaching the median of its peers take?

51.3more posts a day

360 a week, to reach the median of its peers: 62 a day, against 10.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    16% of its posts; the median of its peers 67%

    39 more of its 75 posts a week as photos or video: 12 now, 51 at the median
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Ojo's Facebook posts drew 153 comments a day, 93% less than the median of 27 news publishers in Latin America with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ojo's.

Type its name, then choose it.

Or one of its peers

Day by day

How Ojo posted, beside its peers

Its own posts beside its 27 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ojo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ojo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayOjoMedian of its peers
Monday 29 June761
Tuesday 30 June973
Wednesday 1 July1390
Thursday 2 July1361
Friday 3 July1362
Saturday 4 July562
Sunday 5 July752
Monday 6 July1367
Tuesday 7 July872
Wednesday 8 July1561
Thursday 9 July1564
Friday 10 July1260
Saturday 11 July647
Sunday 12 July1048
Monday 13 July1058
Tuesday 14 July1768
Wednesday 15 July965
Thursday 16 July865
Friday 17 July654
Saturday 18 July747
Sunday 19 July1060
Monday 20 July1356
Tuesday 21 July964
Wednesday 22 July1970
Thursday 23 July1062
Friday 24 July557
Saturday 25 July356
Sunday 26 July748
Monday 27 July759
Tuesday 28 July966
Wednesday 29 July763
Thursday 30 July866
Friday 31 July1664
Saturday 1 August549
Sunday 2 August743
Monday 3 August1162
Tuesday 4 August1268
Wednesday 5 August1273
Thursday 6 August865
Friday 7 August1471
Saturday 8 August1149
Sunday 9 August944
Monday 10 August1157
Tuesday 11 August1165
Wednesday 12 August1661
Thursday 13 August1767
Friday 14 August1763
Saturday 15 August952
Sunday 16 August744
Monday 17 August962
Tuesday 18 August1675
Wednesday 19 August1076
Thursday 20 August1365
Friday 21 August761
Saturday 22 August1151
Sunday 23 August843
Monday 24 August1558
Tuesday 25 August1365
Wednesday 26 August1366
Thursday 27 August1861
Friday 28 August955
Saturday 29 August954
Sunday 30 August945
Monday 31 August1154
Tuesday 1 September1464
Wednesday 2 September966
Thursday 3 September1966
Friday 4 September1254
Saturday 5 September649
Sunday 6 September746
Monday 7 September1255
Tuesday 8 September970
Wednesday 9 September873
Thursday 10 September1462
Friday 11 September1661
Saturday 12 September548
Sunday 13 September949
Monday 14 September1457
Tuesday 15 September1063
Wednesday 16 September1961
Thursday 17 September957
Friday 18 September1662
Saturday 19 September449
Sunday 20 September942

Share of posts by local hour

Show the figures as a table
Share of posts by Ojo in each local hour, beside the median of its peers.
Local hourOjo
00:002.6%
01:001.1%
02:000.5%
03:000.1%
04:000%
05:000%
06:0011.2%
07:0015%
08:006.8%
09:0016.2%
10:003%
11:004.5%
12:004.3%
13:003.7%
14:003.1%
15:004.2%
16:003.6%
17:002.8%
18:002.9%
19:003.7%
20:003.9%
21:003.5%
22:001.6%
23:001.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Ojo on each local weekday, beside the median of its peers.
WeekdayOjo
Monday11.2
Tuesday11.4
Wednesday12.9
Thursday13.2
Friday11.3
Saturday7.33
Sunday7.25

What it posted

Show the figures as a table
Share of each format among posts by Ojo, and the median across its peers.
FormatOjoIts peers, median
Photo10%53%
Video or reel3%10%
Album3%11%
Link84%16%
Text only0%11%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ojo, 18:00 to midnight: 17%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ojo's peers are 27 news publishers in Latin America with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 27 peers, A to Z.

The peers

Its 27 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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