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The posting benchmark

ESTO on Facebook, beside its peers

How ESTO's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in Mexico with 300k to 3m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

ESTO: 75.4 a day

Median in Mexico: 41.7 a day

That is 33.7 more a day than the median in Mexico.

Place the dots by

Posts a day4th/18Photos and video1st/18Evening postsWeekend day
Engagement per post6th/18Engagement a day4th/18Per 1,000 followers4th/18Comments per post4th/18Comments a day4th/18

ESTO, Mexico

4thof 18

Rank among its peers, highest first, posts a day

ESTO posted 75.4 times a day to Facebook, 60% more than the median of 17 news publishers in Mexico with 300k to 3m followers, 29 June to 20 September 2026.

The comments its posts draw

4,335 comments a day, 4.0 times the median of its peers. What it would take

See all nine measures

ESTO's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ESTO beside 17 peers

ESTO and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day75.44th of 1847.1
Photos and video97%1st of 1863%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post536th of 1830
Engagement a day45,2584th of 189,776
Engagement per 1,000 followers0.0614th of 180.042
Comments per post584th of 1829
Comments a day4,3354th of 181,094

The comments

The comments its posts draw

4,335comments a day

on its Facebook posts, 4.0 times the median of its peers (1,094)

Spread evenly over 24 hours, that is 181 an hour, about 3 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: ESTO beside its 17 peers

  • ESTO: 4,335 a day
  • Median of its peers: 1,094
  • 90th percentile of its peers: 6,999
  • Middle half of its peers: 660 to 2,114
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ESTO's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How ESTO posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ESTO
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ESTO, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayESTOMedian of its peers
Monday 29 June10552
Tuesday 30 June14765
Wednesday 1 July15469
Thursday 2 July7754
Friday 3 July10155
Saturday 4 July10043
Sunday 5 July11745
Monday 6 July12164
Tuesday 7 July11860
Wednesday 8 July6556
Thursday 9 July7155
Friday 10 July7148
Saturday 11 July6244
Sunday 12 July8743
Monday 13 July5846
Tuesday 14 July7850
Wednesday 15 July9260
Thursday 16 July6549
Friday 17 July6949
Saturday 18 July10741
Sunday 19 July14349
Monday 20 July6045
Tuesday 21 July5254
Wednesday 22 July8752
Thursday 23 July5048
Friday 24 July5748
Saturday 25 July9540
Sunday 26 July7243
Monday 27 July6943
Tuesday 28 July7647
Wednesday 29 July6851
Thursday 30 July6849
Friday 31 July7346
Saturday 1 August8342
Sunday 2 August9741
Monday 3 August6545
Tuesday 4 August6445
Wednesday 5 August8450
Thursday 6 August7648
Friday 7 August7946
Saturday 8 August7441
Sunday 9 August6537
Monday 10 August6746
Tuesday 11 August5450
Wednesday 12 August6048
Thursday 13 August5451
Friday 14 August6752
Saturday 15 August5443
Sunday 16 August8437
Monday 17 August6247
Tuesday 18 August6646
Wednesday 19 August6154
Thursday 20 August6654
Friday 21 August4149
Saturday 22 August5845
Sunday 23 August7341
Monday 24 August5748
Tuesday 25 August6150
Wednesday 26 August6552
Thursday 27 August7945
Friday 28 August4649
Saturday 29 August6343
Sunday 30 August8143
Monday 31 August5147
Tuesday 1 September5153
Wednesday 2 September5650
Thursday 3 September7951
Friday 4 September5447
Saturday 5 September8844
Sunday 6 September7143
Monday 7 September5747
Tuesday 8 September7251
Wednesday 9 September7349
Thursday 10 September6254
Friday 11 September7849
Saturday 12 September8944
Sunday 13 September12343
Monday 14 September5744
Tuesday 15 September6150
Wednesday 16 September5650
Thursday 17 September5548
Friday 18 September6050
Saturday 19 September7640
Sunday 20 September12038

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by ESTO, and the median across its peers.
FormatESTOIts peers, median
Photo57%24%
Video or reel29%13%
Album11%29%
Link1%16%
Text only2%19%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place ESTO's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ESTO's peers are 17 news publishers in Mexico with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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