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The posting benchmark

The Kerryman on Facebook, beside its peers

How The Kerryman's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 186 peers: news publishers and digital-native newsrooms in Europe with 20k to 200k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

The Kerryman: 8.4 a day

Median in Ireland: 9.5 a day

That is 1.2 fewer a day than the median in Ireland.

Place the dots by

Posts a day129th/187Photos and video93rd/187Evening posts143rd/187Weekend day116th/182
Engagement per post72nd/187Engagement a day104th/187Per 1,000 followers62nd/187Comments per post121st/187Comments a day135th/187

The Kerryman, Ireland

129thof 187

Rank among its peers, highest first, posts a day

The Kerryman posted 8.4 times a day to Facebook, at least 51% less than the median of 186 news publishers and digital-native newsrooms in Europe with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: evening posts

4 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

The Kerryman's 186 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Kerryman beside 186 peers

The Kerryman and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.4129th of 18717
Photos and video35%93rd of 18734%
Evening posts20%143rd of 18727%
Weekend day71%116th of 18278%
Engagement per post2372nd of 18716
Engagement a day831104th of 187942
Engagement per 1,000 followers0.3762nd of 1870.21
Comments per post10121st of 18715
Comments a day84135th of 187172

What it would take

What would reaching the median of its peers take?

The Kerryman's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

4more posts a week

between 18:00 and midnight, of its 59 a week: 12 now, 16 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • The Kerryman
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • The Kerryman, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourThe KerrymanMedian of its peers
00:000.0%0.2%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:000.0%0.1%
06:008.4%3.2%
07:001.9%5.3%
08:009.4%6.2%
09:002.9%6.4%
10:009.4%6.3%
11:003.4%6.7%
12:0012.5%6.7%
13:004.1%6.5%
14:002.7%6.5%
15:009.8%6.3%
16:004.0%6.5%
17:0011.7%6.6%
18:004.1%6.7%
19:009.5%6.6%
20:004.8%6.0%
21:001.3%4.5%
22:000.1%2.1%
23:000.0%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    8.4 now; the median of its peers 17

    8.7 more a day, 61 a week

  • Weekend day

    A weekend day: 71% of a weekday's posts; the median of its peers 78%

    2 more posts a weekend, all on Saturday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Kerryman's Facebook posts drew 84 comments a day, at least 51% less than the median of 186 news publishers and digital-native newsrooms in Europe with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Kerryman's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Kerryman posted, beside its peers

Its own posts beside its 186 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Kerryman
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Kerryman, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe KerrymanMedian of its peers
Monday 29 June915
Tuesday 30 June716
Wednesday 1 July1017.5
Thursday 2 July817
Friday 3 July816
Saturday 4 July613
Sunday 5 July512
Monday 6 July815
Tuesday 7 July1115
Wednesday 8 July916
Thursday 9 July1015.5
Friday 10 July716
Saturday 11 July512
Sunday 12 July611
Monday 13 July1014
Tuesday 14 July1015.5
Wednesday 15 July1117
Thursday 16 July1116
Friday 17 July715.5
Saturday 18 July511
Sunday 19 July410
Monday 20 July914
Tuesday 21 July1116
Wednesday 22 July915.5
Thursday 23 July815
Friday 24 July1116
Saturday 25 July1310.5
Sunday 26 July1211
Monday 27 July915
Tuesday 28 July1016.5
Wednesday 29 July715.5
Thursday 30 July917
Friday 31 July917
Saturday 1 August513
Sunday 2 August613
Monday 3 August814
Tuesday 4 August916
Wednesday 5 August1116
Thursday 6 August1016
Friday 7 August915
Saturday 8 August512.5
Sunday 9 August1311.5
Monday 10 August915
Tuesday 11 August919
Wednesday 12 August1018.5
Thursday 13 August817
Friday 14 August917
Saturday 15 August312.5
Sunday 16 August512
Monday 17 August916
Tuesday 18 August917
Wednesday 19 August918
Thursday 20 August817.5
Friday 21 August716.5
Saturday 22 August413
Sunday 23 August813
Monday 24 August915.5
Tuesday 25 August718
Wednesday 26 August1017.5
Thursday 27 August918
Friday 28 August817
Saturday 29 August513.5
Sunday 30 August1112
Monday 31 August1016.5
Tuesday 1 September1117.5
Wednesday 2 September918
Thursday 3 September817.5
Friday 4 September818
Saturday 5 September612
Sunday 6 September513
Monday 7 September815.5
Tuesday 8 September617.5
Wednesday 9 September918
Thursday 10 September718
Friday 11 September818.5
Saturday 12 September614
Sunday 13 September713
Monday 14 September815.5
Tuesday 15 September1017
Wednesday 16 September1117
Thursday 17 September1618
Friday 18 September1316.5
Saturday 19 September513
Sunday 20 September613

Share of posts by local hour

Show the figures as a table
Share of posts by The Kerryman in each local hour, beside the median of its peers.
Local hourThe KerrymanMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:008.4%3.2%
07:001.9%5.3%
08:009.4%6.2%
09:002.9%6.4%
10:009.4%6.3%
11:003.4%6.7%
12:0012.5%6.7%
13:004.1%6.5%
14:002.7%6.5%
15:009.8%6.3%
16:004%6.5%
17:0011.7%6.6%
18:004.1%6.7%
19:009.5%6.6%
20:004.8%6%
21:001.3%4.5%
22:000.1%2.1%
23:000%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by The Kerryman on each local weekday, beside the median of its peers.
WeekdayThe KerrymanMedian of its peers
Monday8.8316.3
Tuesday9.1718.3
Wednesday9.5818.4
Thursday9.3318.6
Friday8.6718.3
Saturday5.6713.3
Sunday7.3312.6

What it posted

Show the figures as a table
Share of each format among posts by The Kerryman, and the median across its peers.
FormatThe KerrymanIts peers, median
Photo34%23%
Video or reel0%3%
Album1%0%
Link64%74%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Kerryman, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, The Kerryman posted 71% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Kerryman's peers are 186 news publishers and digital-native newsrooms in Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 186 peers, A to Z.

The peers

Its 186 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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