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The posting benchmark

Financial Times on Facebook, beside its peers

How Financial Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in the United Kingdom with 2m to 20m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

Financial Times: 31.6 a day

Median in United Kingdom: 40.7 a day

That is 9.1 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day11th/11Photos and video11th/11Evening posts10th/11Weekend day11th/11
Engagement per post10th/11Engagement a day10th/11Per 1,000 followers10th/11Comments per post10th/11Comments a day10th/11

Financial Times, United Kingdom

11thof 11

Rank among its peers, highest first, posts a day

Financial Times posted 31.6 times a day to Facebook, 59% less than the median of 10 news publishers in the United Kingdom with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

46.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Financial Times's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Financial Times beside 10 peers

Financial Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day31.611th of 1178
Photos and video49%11th of 1195%
Evening posts25%10th of 1130%
Weekend day51%11th of 1188%
Engagement per post10510th of 11323
Engagement a day24,42810th of 11100,018
Engagement per 1,000 followers0.02210th of 110.048
Comments per post15410th of 11295
Comments a day4,85810th of 1122,441

What it would take

What would reaching the median of its peers take?

46.4more posts a day

325 a week, to reach the median of its peers: 78 a day, against 31.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    49% of its posts; the median of its peers 95%

    102 more of its 221 posts a week as photos or video: 109 now, 211 at the median

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 30%

    10 more of its 221 posts a week between 18:00 and midnight: 56 now, 66 at the median

  • Weekend day

    A weekend day: 51% of a weekday's posts; the median of its peers 88%

    29 more posts a weekend: 20 on Saturday and 9 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Financial Times's Facebook posts drew 4,858 comments a day, 78% less than the median of 10 news publishers in the United Kingdom with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Financial Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Financial Times posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Financial Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Financial Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFinancial TimesMedian of its peers
Monday 29 June3580
Tuesday 30 June3673
Wednesday 1 July3381
Thursday 2 July4177.5
Friday 3 July3281
Saturday 4 July1077.5
Sunday 5 July2081.5
Monday 6 July4287
Tuesday 7 July3879.5
Wednesday 8 July3577.5
Thursday 9 July3780.5
Friday 10 July3174
Saturday 11 July1175.5
Sunday 12 July2969
Monday 13 July4181
Tuesday 14 July3980
Wednesday 15 July4584.5
Thursday 16 July3580.5
Friday 17 July3878.5
Saturday 18 July1574.5
Sunday 19 July2873
Monday 20 July4686.5
Tuesday 21 July3780
Wednesday 22 July3779.5
Thursday 23 July4177
Friday 24 July3575.5
Saturday 25 July1164.5
Sunday 26 July1669
Monday 27 July4075
Tuesday 28 July3877
Wednesday 29 July3576
Thursday 30 July4576.5
Friday 31 July3776.5
Saturday 1 August1873.5
Sunday 2 August2570.5
Monday 3 August3174
Tuesday 4 August3582
Wednesday 5 August3273.5
Thursday 6 August3276
Friday 7 August3377
Saturday 8 August1266
Sunday 9 August2071.5
Monday 10 August3675
Tuesday 11 August3272.5
Wednesday 12 August4081.5
Thursday 13 August3180.5
Friday 14 August3872.5
Saturday 15 August972
Sunday 16 August2572.5
Monday 17 August3376.5
Tuesday 18 August3380
Wednesday 19 August3480.5
Thursday 20 August3574.5
Friday 21 August3873
Saturday 22 August1166.5
Sunday 23 August2867.5
Monday 24 August4082
Tuesday 25 August4282.5
Wednesday 26 August4080
Thursday 27 August3478.5
Friday 28 August3382
Saturday 29 August1275.5
Sunday 30 August2475.5
Monday 31 August4680.5
Tuesday 1 September3980
Wednesday 2 September3678
Thursday 3 September3881
Friday 4 September3486
Saturday 5 September1974.5
Sunday 6 September2275.5
Monday 7 September3385
Tuesday 8 September3583.5
Wednesday 9 September3779.5
Thursday 10 September3381
Friday 11 September3973.5
Saturday 12 September1170
Sunday 13 September3271
Monday 14 September3683.5
Tuesday 15 September3785
Wednesday 16 September3880
Thursday 17 September3777.5
Friday 18 September4179.5
Saturday 19 September1471
Sunday 20 September2573.5

Share of posts by local hour

Show the figures as a table
Share of posts by Financial Times in each local hour, beside the median of its peers.
Local hourFinancial TimesMedian of its peers
00:001.2%1.2%
01:002.9%0.7%
02:003.2%0.4%
03:002.7%0.3%
04:002%0.6%
05:007.7%1.3%
06:002.7%3.6%
07:002.5%5.2%
08:003.3%5.7%
09:003.3%5.3%
10:003.4%5.8%
11:004.9%5.5%
12:005.9%6.6%
13:006.6%5.8%
14:005.3%5.5%
15:005.7%5.4%
16:005.3%5.4%
17:005.9%5.8%
18:005.2%6%
19:004.6%5.9%
20:003.6%5.8%
21:004.8%5.4%
22:004.3%4.5%
23:003%2.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Financial Times on each local weekday, beside the median of its peers.
WeekdayFinancial TimesMedian of its peers
Monday38.180.3
Tuesday36.880.3
Wednesday36.979.3
Thursday36.678.3
Friday35.877.4
Saturday13.174.7
Sunday24.375

What it posted

Show the figures as a table
Share of each format among posts by Financial Times, and the median across its peers.
FormatFinancial TimesIts peers, median
Photo43%90%
Video or reel6%9%
Album0%1%
Link51%0%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Financial Times, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Financial Times posted 51% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Financial Times's peers are 10 news publishers in the United Kingdom with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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