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The posting benchmark

The Telegraph on Facebook, beside its peers

How The Telegraph's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in the United Kingdom with 2m to 20m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

The Telegraph: 53.8 a day

Median in United Kingdom: 40.7 a day

That is 13.2 more a day than the median in United Kingdom.

Place the dots by

Posts a day8th/11Photos and video7th/11Evening posts4th/11Weekend day7th/11
Engagement per post3rd/11Engagement a day6th/11Per 1,000 followers4th/11Comments per post1st/11Comments a day4th/11

The Telegraph, United Kingdom

8thof 11

Rank among its peers, highest first, posts a day

The Telegraph posted 53.8 times a day to Facebook. The median of its 10 peers: 78.

Its first gap: posts a day

24.2 more posts a day would reach its peers' median. What it would take

Peers: 10 news publishers in the United Kingdom with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

The Telegraph's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Telegraph beside 10 peers

The Telegraph and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day53.88th of 1178
Photos and video94%7th of 1195%
Evening posts31%4th of 1128%
Weekend day83%7th of 1188%
Engagement per post3553rd of 11249
Engagement a day98,6866th of 1197,785
Engagement per 1,000 followers0.0594th of 110.046
Comments per post4661st of 11286
Comments a day25,0504th of 1121,586

What it would take

What would reaching the median of its peers take?

24.2more posts a day

170 a week, to reach the median of its peers: 78 a day, against 53.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    94% of its posts; the median of its peers 95%

    6 more of its 377 posts a week as photos or video: 353 now, 359 at the median

  • Weekend day

    A weekend day: 83% of a weekday's posts; the median of its peers 88%

    6 more posts a weekend: 1 on Saturday and 5 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Telegraph's posts drew 25,050 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Telegraph's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Telegraph posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Telegraph
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Telegraph, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe TelegraphMedian of its peers
Monday 29 June4180
Tuesday 30 June5573
Wednesday 1 July5481
Thursday 2 July7077.5
Friday 3 July6481
Saturday 4 July4977.5
Sunday 5 July4781.5
Monday 6 July5587
Tuesday 7 July6279.5
Wednesday 8 July6277.5
Thursday 9 July6380.5
Friday 10 July5574
Saturday 11 July5475.5
Sunday 12 July4969
Monday 13 July5181
Tuesday 14 July6180
Wednesday 15 July5484.5
Thursday 16 July6380.5
Friday 17 July6378.5
Saturday 18 July4474.5
Sunday 19 July4773
Monday 20 July5086.5
Tuesday 21 July5280
Wednesday 22 July5479.5
Thursday 23 July6377
Friday 24 July5475.5
Saturday 25 July5264.5
Sunday 26 July4369
Monday 27 July5475
Tuesday 28 July5377
Wednesday 29 July5676
Thursday 30 July5676.5
Friday 31 July5576.5
Saturday 1 August4773.5
Sunday 2 August4570.5
Monday 3 August5074
Tuesday 4 August5282
Wednesday 5 August5273.5
Thursday 6 August5876
Friday 7 August5877
Saturday 8 August4766
Sunday 9 August4271.5
Monday 10 August5675
Tuesday 11 August5972.5
Wednesday 12 August6181.5
Thursday 13 August5980.5
Friday 14 August6572.5
Saturday 15 August4572
Sunday 16 August4072.5
Monday 17 August4676.5
Tuesday 18 August5680
Wednesday 19 August4880.5
Thursday 20 August6374.5
Friday 21 August6273
Saturday 22 August5166.5
Sunday 23 August5267.5
Monday 24 August5782
Tuesday 25 August6282.5
Wednesday 26 August6880
Thursday 27 August5678.5
Friday 28 August5682
Saturday 29 August5375.5
Sunday 30 August4975.5
Monday 31 August4880.5
Tuesday 1 September4880
Wednesday 2 September5978
Thursday 3 September6981
Friday 4 September5686
Saturday 5 September4574.5
Sunday 6 September4575.5
Monday 7 September5885
Tuesday 8 September5083.5
Wednesday 9 September4879.5
Thursday 10 September6381
Friday 11 September5773.5
Saturday 12 September5770
Sunday 13 September4471
Monday 14 September4983.5
Tuesday 15 September5985
Wednesday 16 September5680
Thursday 17 September5077.5
Friday 18 September5079.5
Saturday 19 September4171
Sunday 20 September4373.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Telegraph in each local hour, beside the median of its peers.
Local hourThe TelegraphMedian of its peers
00:003.4%1.2%
01:002.1%0.7%
02:001.5%0.4%
03:001.2%0.3%
04:000.9%0.7%
05:001.4%1.3%
06:003.9%3.2%
07:004.4%5.3%
08:004.4%5.7%
09:004.3%5.3%
10:004.9%5.8%
11:005%5.6%
12:005.5%6.6%
13:004.7%5.9%
14:005.5%5.5%
15:004.9%5.7%
16:005.5%5.4%
17:005.3%5.9%
18:005.1%6%
19:005.1%5.9%
20:005.1%5.8%
21:005.3%5.2%
22:005.4%4.3%
23:005.2%2.3%

Posts a day by weekday

Show the figures as a table
Posts a day by The Telegraph on each local weekday, beside the median of its peers.
WeekdayThe TelegraphMedian of its peers
Monday51.180.3
Tuesday55.480.3
Wednesday56.579.3
Thursday60.878.3
Friday58.377.4
Saturday48.974.7
Sunday45.275

What it posted

Show the figures as a table
Share of each format among posts by The Telegraph, and the median across its peers.
FormatThe TelegraphIts peers, median
Photo73%92%
Video or reel20.7%8%
Album1%1%
Link6%0%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Telegraph, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, The Telegraph posted 83% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Telegraph's peers are 10 news publishers in the United Kingdom with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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