Skip to content

The posting benchmark

Metro on Facebook, beside its peers

How Metro's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in the United Kingdom with 2m to 20m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

Metro: 62.8 a day

Median in United Kingdom: 40.7 a day

That is 22.2 more a day than the median in United Kingdom.

Place the dots by

Posts a day7th/11Photos and video1st/11Evening posts7th/11Weekend day8th/11
Engagement per post8th/11Engagement a day7th/11Per 1,000 followers8th/11Comments per post7th/11Comments a day8th/11

Metro, United Kingdom

7thof 11

Rank among its peers, highest first, posts a day

Metro posted 62.8 times a day to Facebook. The median of its 10 peers: 78.

Its first gap: posts a day

15.2 more posts a day would reach its peers' median. What it would take

Peers: 10 news publishers in the United Kingdom with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

Metro's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Metro beside 10 peers

Metro and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day62.87th of 1178
Photos and video100%1st of 1194%
Evening posts27%7th of 1130%
Weekend day75%8th of 1188%
Engagement per post1648th of 11323
Engagement a day94,2197th of 11100,018
Engagement per 1,000 followers0.0308th of 110.048
Comments per post2807th of 11295
Comments a day17,6068th of 1122,441

What it would take

What would reaching the median of its peers take?

15.2more posts a day

107 a week, to reach the median of its peers: 78 a day, against 62.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 30%

    14 more of its 440 posts a week between 18:00 and midnight: 117 now, 131 at the median

  • Weekend day

    A weekend day: 75% of a weekday's posts; the median of its peers 88%

    17 more posts a weekend: 9 on Saturday and 8 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Metro's posts drew 17,606 comments a day. The median of its peers: 22,441.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Metro's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Metro posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Metro
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Metro, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMetroMedian of its peers
Monday 29 June6680
Tuesday 30 June6773
Wednesday 1 July7581
Thursday 2 July6977.5
Friday 3 July6481
Saturday 4 July5377.5
Sunday 5 July5781.5
Monday 6 July8581.5
Tuesday 7 July7579.5
Wednesday 8 July6877.5
Thursday 9 July7080.5
Friday 10 July7372.5
Saturday 11 July5675.5
Sunday 12 July5269
Monday 13 July6181
Tuesday 14 July6880
Wednesday 15 July7584.5
Thursday 16 July7580.5
Friday 17 July6378.5
Saturday 18 July6174.5
Sunday 19 July6772.5
Monday 20 July7686.5
Tuesday 21 July6980
Wednesday 22 July6779.5
Thursday 23 July6577
Friday 24 July6375.5
Saturday 25 July4864.5
Sunday 26 July4669
Monday 27 July6175
Tuesday 28 July6077
Wednesday 29 July6476
Thursday 30 July6876.5
Friday 31 July6476.5
Saturday 1 August4973.5
Sunday 2 August4870.5
Monday 3 August5974
Tuesday 4 August6182
Wednesday 5 August7371.5
Thursday 6 August7274.5
Friday 7 August7072
Saturday 8 August4966
Sunday 9 August5171.5
Monday 10 August6675
Tuesday 11 August6372.5
Wednesday 12 August7181.5
Thursday 13 August6680.5
Friday 14 August6372.5
Saturday 15 August4572
Sunday 16 August5072.5
Monday 17 August6776.5
Tuesday 18 August7180
Wednesday 19 August6980.5
Thursday 20 August6774.5
Friday 21 August6573
Saturday 22 August5066.5
Sunday 23 August4867.5
Monday 24 August6082
Tuesday 25 August6782.5
Wednesday 26 August7180
Thursday 27 August6478.5
Friday 28 August6782
Saturday 29 August4975.5
Sunday 30 August4775.5
Monday 31 August6480.5
Tuesday 1 September7580
Wednesday 2 September6478
Thursday 3 September6681
Friday 4 September6886
Saturday 5 September5474.5
Sunday 6 September4775.5
Monday 7 September6985
Tuesday 8 September6883.5
Wednesday 9 September6679.5
Thursday 10 September6281
Friday 11 September6573.5
Saturday 12 September4970
Sunday 13 September4971
Monday 14 September6883.5
Tuesday 15 September7085
Wednesday 16 September6880
Thursday 17 September7077.5
Friday 18 September6479.5
Saturday 19 September4971
Sunday 20 September5073.5

Share of posts by local hour

Show the figures as a table
Share of posts by Metro in each local hour, beside the median of its peers.
Local hourMetroMedian of its peers
00:001.8%1.2%
01:001%0.8%
02:001.7%0.4%
03:000.9%0.3%
04:001.5%0.6%
05:001.5%1.3%
06:003.2%3.5%
07:004.5%5.3%
08:004.5%5.8%
09:005.5%5.1%
10:006.3%5.4%
11:004.8%5.6%
12:006.7%6.4%
13:005.5%6%
14:005.2%5.6%
15:006.6%5.4%
16:005.2%5.5%
17:006.9%5.9%
18:005.3%6%
19:004.7%6%
20:005.8%5.4%
21:004.2%5.5%
22:003.7%4.7%
23:003%2.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Metro on each local weekday, beside the median of its peers.
WeekdayMetroMedian of its peers
Monday67.180.3
Tuesday67.880.3
Wednesday69.379.3
Thursday67.878.3
Friday65.877.4
Saturday50.674.7
Sunday51.375

What it posted

Show the figures as a table
Share of each format among posts by Metro, and the median across its peers.
FormatMetroIts peers, median
Photo90%91%
Video or reel10%8%
Album0%1%
Link0%0%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Metro, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Metro posted 75% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Metro's peers are 10 news publishers in the United Kingdom with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us