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The posting benchmark

The Sun on Facebook, beside its peers

How The Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 36 peers: news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

The Sun: 90.5 a day

Median in United Kingdom: 40.7 a day

That is 49.9 more a day than the median in United Kingdom.

Place the dots by

Posts a day10th/37Photos and video1st/37Evening posts21st/37Weekend day19th/37
Engagement per post15th/37Engagement a day7th/37Per 1,000 followers23rd/37Comments per post11th/37Comments a day7th/37

The Sun, United Kingdom

10thof 37

Rank among its peers, highest first, posts a day

The Sun posted 90.5 times a day to Facebook, 33% more than the median of 36 news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers, 29 June to 20 September 2026.

The comments its posts draw

22,103 comments a day, 2.3 times the median of its peers. What it would take

See all nine measures

The Sun's 36 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Sun beside 36 peers

The Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day90.510th of 3768.1
Photos and video100%1st of 3758%
Evening posts29%21st of 3730%
Weekend day84%19th of 3784%
Engagement per post18215th of 37131
Engagement a day102,4207th of 3755,483
Engagement per 1,000 followers0.04623rd of 370.050
Comments per post24411th of 37151
Comments a day22,1037th of 379,493

The comments

The comments its posts draw

22,103comments a day

on its Facebook posts, 2.3 times the median of its peers (9,493)

Spread evenly over 24 hours, that is 921 an hour, about 15 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Sun beside its 36 peers

  • The Sun: 22,103 a day
  • Median of its peers: 9,493
  • 90th percentile of its peers: 25,303
  • Middle half of its peers: 4,838 to 13,981
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 29% of its posts; the median of its peers 30%

    4 more of its 634 posts a week between 18:00 and midnight: 186 now, 190 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Sun posted, beside its peers

Its own posts beside its 36 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe SunMedian of its peers
Monday 29 June9477
Tuesday 30 June7473.5
Wednesday 1 July8276
Thursday 2 July10675
Friday 3 July8976
Saturday 4 July8061
Sunday 5 July8561.5
Monday 6 July9074
Tuesday 7 July9978
Wednesday 8 July10175
Thursday 9 July8076
Friday 10 July9773.5
Saturday 11 July8360.5
Sunday 12 July8259
Monday 13 July9275
Tuesday 14 July10477.5
Wednesday 15 July10776
Thursday 16 July9577
Friday 17 July11576.5
Saturday 18 July8062
Sunday 19 July8365.5
Monday 20 July9475
Tuesday 21 July9969.5
Wednesday 22 July10372
Thursday 23 July7970
Friday 24 July9371
Saturday 25 July7660.5
Sunday 26 July7353.5
Monday 27 July8967.5
Tuesday 28 July9071
Wednesday 29 July9372.5
Thursday 30 July9170.5
Friday 31 July7569
Saturday 1 August9057.5
Sunday 2 August7954
Monday 3 August9364.5
Tuesday 4 August9266
Wednesday 5 August8668.5
Thursday 6 August9266.5
Friday 7 August8562.5
Saturday 8 August6855.5
Sunday 9 August7452
Monday 10 August9666
Tuesday 11 August9364
Wednesday 12 August11768.5
Thursday 13 August8465.5
Friday 14 August10264.5
Saturday 15 August8457.5
Sunday 16 August8359
Monday 17 August10666
Tuesday 18 August10066.5
Wednesday 19 August10063
Thursday 20 August9965.5
Friday 21 August10965.5
Saturday 22 August7459.5
Sunday 23 August7953
Monday 24 August9863
Tuesday 25 August8869
Wednesday 26 August11671
Thursday 27 August9872.5
Friday 28 August9568
Saturday 29 August7055.5
Sunday 30 August7058
Monday 31 August8966
Tuesday 1 September9267
Wednesday 2 September9870.5
Thursday 3 September10371
Friday 4 September9267.5
Saturday 5 September7654.5
Sunday 6 September9252.5
Monday 7 September9972.5
Tuesday 8 September8778.5
Wednesday 9 September10572
Thursday 10 September8473.5
Friday 11 September8768
Saturday 12 September8659
Sunday 13 September8758.5
Monday 14 September9470.5
Tuesday 15 September10672
Wednesday 16 September9074
Thursday 17 September8672.5
Friday 18 September8772.5
Saturday 19 September7657
Sunday 20 September9156

Share of posts by local hour

Show the figures as a table
Share of posts by The Sun in each local hour, beside the median of its peers.
Local hourThe SunMedian of its peers
00:001.3%1.3%
01:001.1%1.2%
02:000.1%0.7%
03:000%0.7%
04:001.1%0.2%
05:001.1%1.5%
06:001.4%2.8%
07:006.3%4%
08:005.9%5.1%
09:005.3%5.4%
10:005.5%5.7%
11:006%6%
12:006.4%6.1%
13:005.7%5.8%
14:006%5.6%
15:006%5.6%
16:005.8%5.6%
17:005.6%6%
18:005.8%5.8%
19:005.7%6.1%
20:005.5%5.6%
21:005.4%5.5%
22:005.1%4.5%
23:001.9%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Sun on each local weekday, beside the median of its peers.
WeekdayThe SunMedian of its peers
Monday94.869
Tuesday93.869.8
Wednesday99.671
Thursday91.671.5
Friday93.871.1
Saturday78.159.8
Sunday81.857.9

What it posted

Show the figures as a table
Share of each format among posts by The Sun, and the median across its peers.
FormatThe SunIts peers, median
Photo83%46%
Video or reel17%9%
Album0%1%
Link0%45%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Sun, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, The Sun posted 84% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Sun's peers are 36 news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 36 peers, A to Z.

The peers

Its 36 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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