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The posting benchmark

The Mirror on Facebook, beside its peers

How The Mirror's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 16 peers: news publishers in Europe with 2m to 20m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

The Mirror: 112 a day

Median in United Kingdom: 40.7 a day

That is 71.4 more a day than the median in United Kingdom.

Place the dots by

Posts a day4th/17Photos and video5th/17Evening posts4th/17Weekend day5th/17
Engagement per post3rd/17Engagement a day2nd/17Per 1,000 followers3rd/17Comments per post5th/17Comments a day2nd/17

The Mirror, United Kingdom

4thof 17

Rank among its peers, highest first, posts a day

The Mirror posted 112 times a day to Facebook, 65% more than the median of 16 news publishers in Europe with 2m to 20m followers, 29 June to 20 September 2026.

The comments its posts draw

32,582 comments a day, 2.6 times the median of its peers. What it would take

See all nine measures

The Mirror's 16 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Mirror beside 16 peers

The Mirror and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1124th of 1767.7
Photos and video95%5th of 1755%
Evening posts32%4th of 1729%
Weekend day91%5th of 1780%
Engagement per post3903rd of 17183
Engagement a day183,0302nd of 1791,744
Engagement per 1,000 followers0.0733rd of 170.042
Comments per post2915th of 17191
Comments a day32,5822nd of 1712,385

The comments

The comments its posts draw

32,582comments a day

on its Facebook posts, 2.6 times the median of its peers (12,385)

Spread evenly over 24 hours, that is 1,358 an hour, about 23 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Mirror beside its 16 peers

  • The Mirror: 32,582 a day
  • Median of its peers: 12,385
  • 90th percentile of its peers: 27,908
  • Middle half of its peers: 7,607 to 22,840
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Mirror's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Mirror posted, beside its peers

Its own posts beside its 16 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Mirror
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Mirror, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe MirrorMedian of its peers
Monday 29 June10382
Tuesday 30 June11375
Wednesday 1 July11383.5
Thursday 2 July11775
Friday 3 July11481.5
Saturday 4 July10466.5
Sunday 5 July10460.5
Monday 6 July14687.5
Tuesday 7 July11788.5
Wednesday 8 July12088.5
Thursday 9 July11479
Friday 10 July13380.5
Saturday 11 July13056.5
Sunday 12 July12362.5
Monday 13 July11582
Tuesday 14 July11484
Wednesday 15 July15986.5
Thursday 16 July12581
Friday 17 July10272.5
Saturday 18 July11762
Sunday 19 July10371
Monday 20 July12192.5
Tuesday 21 July11371
Wednesday 22 July10969.5
Thursday 23 July11567.5
Friday 24 July10567
Saturday 25 July10058
Sunday 26 July9547
Monday 27 July11465
Tuesday 28 July11166.5
Wednesday 29 July11571.5
Thursday 30 July11868
Friday 31 July11265
Saturday 1 August10451
Sunday 2 August10147.5
Monday 3 August11360.5
Tuesday 4 August11260.5
Wednesday 5 August11166.5
Thursday 6 August11362.5
Friday 7 August10862
Saturday 8 August10558
Sunday 9 August10351.5
Monday 10 August9966
Tuesday 11 August11361
Wednesday 12 August11767.5
Thursday 13 August11265.5
Friday 14 August10964.5
Saturday 15 August10060
Sunday 16 August9862
Monday 17 August11266.5
Tuesday 18 August11367.5
Wednesday 19 August11163.5
Thursday 20 August10968
Friday 21 August10966
Saturday 22 August10259.5
Sunday 23 August8753
Monday 24 August11662
Tuesday 25 August12369.5
Wednesday 26 August11776
Thursday 27 August11875
Friday 28 August11868
Saturday 29 August10058
Sunday 30 August10157
Monday 31 August10566.5
Tuesday 1 September11372
Wednesday 2 September11175.5
Thursday 3 September11574.5
Friday 4 September12074
Saturday 5 September11954.5
Sunday 6 September10352
Monday 7 September10973
Tuesday 8 September11386
Wednesday 9 September11584.5
Thursday 10 September11373.5
Friday 11 September10874.5
Saturday 12 September10859
Sunday 13 September9766
Monday 14 September12173.5
Tuesday 15 September11575.5
Wednesday 16 September11472
Thursday 17 September12272.5
Friday 18 September11173.5
Saturday 19 September10556.5
Sunday 20 September10156

Share of posts by local hour

Show the figures as a table
Share of posts by The Mirror in each local hour, beside the median of its peers.
Local hourThe MirrorMedian of its peers
00:000.3%2.1%
01:000.2%1.7%
02:000.1%1.6%
03:000.1%1.1%
04:000.1%1.3%
05:000.6%1.7%
06:005.2%2.3%
07:006.7%3.9%
08:007.1%4.6%
09:004.5%5.2%
10:004.7%5.6%
11:005.2%5.7%
12:007.3%6%
13:005.4%5.7%
14:004.8%5.3%
15:004.6%5.6%
16:005.2%5.7%
17:005.7%5.8%
18:007.2%5.4%
19:007.2%5.5%
20:007.2%5.4%
21:006.3%5%
22:003.4%4.5%
23:000.9%3.3%

Posts a day by weekday

Show the figures as a table
Posts a day by The Mirror on each local weekday, beside the median of its peers.
WeekdayThe MirrorMedian of its peers
Monday11571.1
Tuesday11471.5
Wednesday11875.3
Thursday11673
Friday11370.7
Saturday10759.8
Sunday10258

What it posted

Show the figures as a table
Share of each format among posts by The Mirror, and the median across its peers.
FormatThe MirrorIts peers, median
Photo78%35%
Video or reel7%14%
Album10%1%
Link0%50%
Text only5%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Mirror, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Mirror posted 91% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Mirror's peers are 16 news publishers in Europe with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 16 peers, A to Z.

The peers

Its 16 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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