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The posting benchmark

The Guardian on Facebook, beside its peers

How The Guardian's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Europe with 3m to 30m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

The Guardian: 33.5 a day

Median in United Kingdom: 40.7 a day

That is 7.2 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day15th/16Photos and video9th/16Evening posts12th/16Weekend day15th/16
Engagement per post1st/16Engagement a day13th/16Per 1,000 followers7th/16Comments per post4th/16Comments a day10th/16

The Guardian, United Kingdom

15thof 16

Rank among its peers, highest first, posts a day

The Guardian posted 33.5 times a day to Facebook, 56% less than the median of 15 news publishers in Europe with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

43.5 more posts a day would reach its peers' median. What it would take

See all nine measures

The Guardian's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Guardian beside 15 peers

The Guardian and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day33.515th of 1677
Photos and video67%9th of 1694%
Evening posts26%12th of 1629%
Weekend day62%15th of 1685%
Engagement per post4411st of 16185
Engagement a day70,05813th of 16111,830
Engagement per 1,000 followers0.0467th of 160.046
Comments per post3754th of 16205
Comments a day12,58310th of 1618,870

What it would take

What would reaching the median of its peers take?

43.5more posts a day

305 a week, to reach the median of its peers: 77 a day, against 33.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    67% of its posts; the median of its peers 94%

    62 more of its 235 posts a week as photos or video: 158 now, 220 at the median

  • Evening posts

    18:00 to midnight: 26% of its posts; the median of its peers 29%

    7 more of its 235 posts a week between 18:00 and midnight: 62 now, 69 at the median

  • Weekend day

    A weekend day: 62% of a weekday's posts; the median of its peers 85%

    19 more posts a weekend: 10 on Saturday and 9 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Guardian's posts drew 12,583 comments a day. The median of its peers: 18,870.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Guardian's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Guardian posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Guardian
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Guardian, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe GuardianMedian of its peers
Monday 29 June3783
Tuesday 30 June5686
Wednesday 1 July2688
Thursday 2 July7085
Friday 3 July3489
Saturday 4 July2367
Sunday 5 July3165
Monday 6 July65101
Tuesday 7 July4993
Wednesday 8 July2497
Thursday 9 July3184
Friday 10 July3482
Saturday 11 July2368
Sunday 12 July1867
Monday 13 July7792
Tuesday 14 July5095
Wednesday 15 July25101
Thursday 16 July2695
Friday 17 July3683
Saturday 18 July2875
Sunday 19 July2780
Monday 20 July7194
Tuesday 21 July6187
Wednesday 22 July3578
Thursday 23 July2679
Friday 24 July3486
Saturday 25 July2464
Sunday 26 July3654
Monday 27 July3876
Tuesday 28 July2674
Wednesday 29 July2285
Thursday 30 July2378
Friday 31 July2967
Saturday 1 August2461
Sunday 2 August2257
Monday 3 August3175
Tuesday 4 August2867
Wednesday 5 August2073
Thursday 6 August1872
Friday 7 August2670
Saturday 8 August1665
Sunday 9 August2053
Monday 10 August3772
Tuesday 11 August2669
Wednesday 12 August2980
Thursday 13 August4375
Friday 14 August2965
Saturday 15 August1967
Sunday 16 August2266
Monday 17 August6068
Tuesday 18 August5789
Wednesday 19 August4772
Thursday 20 August2680
Friday 21 August3267
Saturday 22 August1974
Sunday 23 August3072
Monday 24 August3879
Tuesday 25 August4788
Wednesday 26 August2286
Thursday 27 August2683
Friday 28 August2786
Saturday 29 August2170
Sunday 30 August2262
Monday 31 August2489
Tuesday 1 September3080
Wednesday 2 September2993
Thursday 3 September2980
Friday 4 September3782
Saturday 5 September2064
Sunday 6 September2157
Monday 7 September5985
Tuesday 8 September6689
Wednesday 9 September4290
Thursday 10 September4290
Friday 11 September2985
Saturday 12 September2773
Sunday 13 September2776
Monday 14 September6594
Tuesday 15 September4480
Wednesday 16 September3090
Thursday 17 September3184
Friday 18 September3187
Saturday 19 September2376
Sunday 20 September1279

Share of posts by local hour

Show the figures as a table
Share of posts by The Guardian in each local hour, beside the median of its peers.
Local hourThe GuardianMedian of its peers
00:001.1%2.2%
01:000.4%2.1%
02:000.6%1.6%
03:000.4%1.2%
04:000.3%1.4%
05:001.1%2%
06:001.3%3%
07:004.6%4.4%
08:005.5%4.6%
09:006.4%4.9%
10:006%5.3%
11:006.4%5.3%
12:006.5%6%
13:006.1%5.6%
14:006.2%5.4%
15:007%5.6%
16:007.1%5.3%
17:006.8%5.4%
18:006.3%5.3%
19:005.9%5.2%
20:004.8%5.6%
21:004.2%5.1%
22:002.9%4.3%
23:002.1%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Guardian on each local weekday, beside the median of its peers.
WeekdayThe GuardianMedian of its peers
Monday49.684.8
Tuesday45.284.8
Wednesday29.887.8
Thursday32.380.9
Friday31.578.4
Saturday22.461.4
Sunday23.961

What it posted

Show the figures as a table
Share of each format among posts by The Guardian, and the median across its peers.
FormatThe GuardianIts peers, median
Photo67%79%
Video or reel0%13%
Album0%1%
Link33%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Guardian, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Guardian posted 62% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Guardian's peers are 15 news publishers in Europe with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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