Skip to content

The posting benchmark

The Economist on Facebook, beside its peers

How The Economist's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Europe with 3m to 30m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United Kingdom

The Economist: 38 a day

Median in United Kingdom: 40.7 a day

That is 2.7 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day14th/16Photos and video10th/16Evening posts12th/16Weekend day1st/16
Engagement per post15th/16Engagement a day16th/16Per 1,000 followers15th/16Comments per post14th/16Comments a day16th/16

The Economist, United Kingdom

14thof 16

Rank among its peers, highest first, posts a day

The Economist posted 38 times a day to Facebook, 51% less than the median of 15 news publishers in Europe with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

39 more posts a day would reach its peers' median. What it would take

See all nine measures

The Economist's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Economist beside 15 peers

The Economist and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3814th of 1677
Photos and video61%10th of 1694%
Evening posts26%12th of 1629%
Weekend dayover 99%1st of 1684%
Engagement per post9515th of 16330
Engagement a day23,85916th of 16111,830
Engagement per 1,000 followers0.007915th of 160.046
Comments per post10914th of 16244
Comments a day4,13816th of 1618,870

What it would take

What would reaching the median of its peers take?

39more posts a day

273 a week, to reach the median of its peers: 77 a day, against 38 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    61% of its posts; the median of its peers 94%

    86 more of its 266 posts a week as photos or video: 163 now, 249 at the median

  • Evening posts

    18:00 to midnight: 26% of its posts; the median of its peers 29%

    8 more of its 266 posts a week between 18:00 and midnight: 70 now, 78 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Economist's Facebook posts drew 4,138 comments a day, 78% less than the median of 15 news publishers in Europe with 3m to 30m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Economist's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Economist posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Economist
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Economist, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe EconomistMedian of its peers
Monday 29 June3683
Tuesday 30 June3686
Wednesday 1 July3688
Thursday 2 July3485
Friday 3 July3889
Saturday 4 July3967
Sunday 5 July3665
Monday 6 July38101
Tuesday 7 July3893
Wednesday 8 July3597
Thursday 9 July3584
Friday 10 July3982
Saturday 11 July3868
Sunday 12 July3867
Monday 13 July3692
Tuesday 14 July3595
Wednesday 15 July35101
Thursday 16 July3395
Friday 17 July3683
Saturday 18 July3975
Sunday 19 July3680
Monday 20 July3694
Tuesday 21 July3787
Wednesday 22 July3578
Thursday 23 July4379
Friday 24 July4286
Saturday 25 July3864
Sunday 26 July3554
Monday 27 July3876
Tuesday 28 July3874
Wednesday 29 July3685
Thursday 30 July3778
Friday 31 July3967
Saturday 1 August3461
Sunday 2 August3657
Monday 3 August3675
Tuesday 4 August3867
Wednesday 5 August4373
Thursday 6 August4572
Friday 7 August4070
Saturday 8 August3865
Sunday 9 August3553
Monday 10 August3672
Tuesday 11 August3469
Wednesday 12 August3980
Thursday 13 August3975
Friday 14 August4665
Saturday 15 August4067
Sunday 16 August3766
Monday 17 August3768
Tuesday 18 August3789
Wednesday 19 August3872
Thursday 20 August4180
Friday 21 August4467
Saturday 22 August4074
Sunday 23 August3572
Monday 24 August3679
Tuesday 25 August3688
Wednesday 26 August3986
Thursday 27 August3883
Friday 28 August3786
Saturday 29 August3870
Sunday 30 August3662
Monday 31 August3589
Tuesday 1 September3580
Wednesday 2 September3593
Thursday 3 September3680
Friday 4 September4182
Saturday 5 September3864
Sunday 6 September4257
Monday 7 September4185
Tuesday 8 September4089
Wednesday 9 September3690
Thursday 10 September3990
Friday 11 September4685
Saturday 12 September4373
Sunday 13 September3676
Monday 14 September4194
Tuesday 15 September3880
Wednesday 16 September3690
Thursday 17 September3884
Friday 18 September4487
Saturday 19 September4376
Sunday 20 September4079

Share of posts by local hour

Show the figures as a table
Share of posts by The Economist in each local hour, beside the median of its peers.
Local hourThe EconomistMedian of its peers
00:005.2%1.9%
01:005.2%1.9%
02:002.8%1.5%
03:005.2%1%
04:002.8%1.1%
05:002.8%1.7%
06:005.2%2.7%
07:004.9%4.4%
08:003.3%4.9%
09:002.9%5.1%
10:002.8%5.5%
11:005.3%5.3%
12:002.5%6%
13:005.1%5.8%
14:004.9%5.5%
15:005.5%5.6%
16:003.6%5.3%
17:003.8%5.7%
18:003.6%5.4%
19:004.9%5.8%
20:003%5.6%
21:004.4%5.1%
22:005.4%4.1%
23:004.9%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Economist on each local weekday, beside the median of its peers.
WeekdayThe EconomistMedian of its peers
Monday37.284.8
Tuesday36.884.8
Wednesday36.987.8
Thursday38.380.9
Friday40.878.4
Saturday3961.4
Sunday36.861

What it posted

Show the figures as a table
Share of each format among posts by The Economist, and the median across its peers.
FormatThe EconomistIts peers, median
Photo57%79%
Video or reel3%13%
Album1%1%
Link39%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Economist, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Economist posted over 99% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Economist's peers are 15 news publishers in Europe with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us