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The posting benchmark

The Independent on Facebook, beside its peers

How The Independent's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Europe with 3m to 30m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United Kingdom

The Independent: 121 a day

Median in United Kingdom: 40.7 a day

That is 80.4 more a day than the median in United Kingdom.

Place the dots by

Posts a day3rd/16Photos and video3rd/16Evening posts15th/16Weekend day14th/16
Engagement per post8th/16Engagement a day2nd/16Per 1,000 followers11th/16Comments per post2nd/16Comments a day2nd/16

The Independent, United Kingdom

3rdof 16

Rank among its peers, highest first, posts a day

The Independent posted 121 times a day to Facebook, 69% more than the median of 15 news publishers in Europe with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: evening posts

37 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

The Independent's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Independent beside 15 peers

The Independent and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1213rd of 1671.5
Photos and videoover 99%3rd of 1667%
Evening posts25%15th of 1629%
Weekend day65%14th of 1685%
Engagement per post3308th of 16185
Engagement a day247,8602nd of 16102,420
Engagement per 1,000 followers0.02811th of 160.046
Comments per post4312nd of 16205
Comments a day52,1572nd of 1617,606

What it would take

What would reaching the median of its peers take?

The Independent's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

37more posts a week

between 18:00 and midnight, of its 847 a week: 212 now, 249 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • The Independent
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • The Independent, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 29%
Show as a table
Posts in each local hour, beside the median of its peers
HourThe IndependentMedian of its peers
00:001.9%2.2%
01:001.5%2.1%
02:001.4%1.6%
03:001.8%1.0%
04:002.8%1.1%
05:003.0%1.7%
06:003.0%2.7%
07:003.7%4.5%
08:004.3%4.8%
09:004.8%5.0%
10:005.8%5.3%
11:006.1%5.3%
12:005.9%6.0%
13:005.7%5.6%
14:005.7%5.4%
15:006.1%5.6%
16:006.1%5.2%
17:005.3%5.7%
18:004.8%5.4%
19:004.2%5.8%
20:004.5%5.6%
21:004.2%5.0%
22:004.0%4.3%
23:003.4%3.1%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 65% of a weekday's posts; the median of its peers 85%

    56 more posts a weekend: 28 on Saturday and 28 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Independent's Facebook posts drew 52,157 comments a day, 3.0 times the median of 15 news publishers in Europe with 3m to 30m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Independent's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Independent posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Independent
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Independent, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe IndependentMedian of its peers
Monday 29 June12583
Tuesday 30 June13176
Wednesday 1 July13685
Thursday 2 July12475
Friday 3 July10283
Saturday 4 July9767
Sunday 5 July9462
Monday 6 July11390
Tuesday 7 July12490
Wednesday 8 July11089
Thursday 9 July11380
Friday 10 July11182
Saturday 11 July6857
Sunday 12 July6766
Monday 13 July12187
Tuesday 14 July12888
Wednesday 15 July12196
Thursday 16 July12586
Friday 17 July12082
Saturday 18 July10163
Sunday 19 July10273
Monday 20 July10994
Tuesday 21 July10873
Wednesday 22 July10272
Thursday 23 July12070
Friday 24 July10671
Saturday 25 July6464
Sunday 26 July7048
Monday 27 July13469
Tuesday 28 July13373
Wednesday 29 July14179
Thursday 30 July12768
Friday 31 July13266
Saturday 1 August8153
Sunday 2 August8348
Monday 3 August13962
Tuesday 4 August13861
Wednesday 5 August14170
Thursday 6 August12964
Friday 7 August12166
Saturday 8 August7761
Sunday 9 August9052
Monday 10 August13566
Tuesday 11 August13163
Wednesday 12 August14871
Thursday 13 August14266
Friday 14 August14765
Saturday 15 August7566
Sunday 16 August7966
Monday 17 August14067
Tuesday 18 August13271
Wednesday 19 August13369
Thursday 20 August12569
Friday 21 August12567
Saturday 22 August8262
Sunday 23 August8664
Monday 24 August14864
Tuesday 25 August15572
Wednesday 26 August16579
Thursday 27 August15076
Friday 28 August12969
Saturday 29 August10263
Sunday 30 August10058
Monday 31 August11869
Tuesday 1 September16675
Wednesday 2 September16187
Thursday 3 September14580
Friday 4 September12580
Saturday 5 September7362
Sunday 6 September7255
Monday 7 September14377
Tuesday 8 September12987
Wednesday 9 September13088
Thursday 10 September15084
Friday 11 September16484
Saturday 12 September11261
Sunday 13 September10168
Monday 14 September19279
Tuesday 15 September16877
Wednesday 16 September17776
Thursday 17 September15273
Friday 18 September17179
Saturday 19 September11057
Sunday 20 September10256

Share of posts by local hour

Show the figures as a table
Share of posts by The Independent in each local hour, beside the median of its peers.
Local hourThe IndependentMedian of its peers
00:001.9%2.2%
01:001.5%2.1%
02:001.4%1.6%
03:001.8%1%
04:002.8%1.1%
05:003%1.7%
06:003%2.7%
07:003.7%4.5%
08:004.3%4.8%
09:004.8%5%
10:005.8%5.3%
11:006.1%5.3%
12:005.9%6%
13:005.7%5.6%
14:005.7%5.4%
15:006.1%5.6%
16:006.1%5.2%
17:005.3%5.7%
18:004.8%5.4%
19:004.2%5.8%
20:004.5%5.6%
21:004.2%5%
22:004%4.3%
23:003.4%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Independent on each local weekday, beside the median of its peers.
WeekdayThe IndependentMedian of its peers
Monday13475.1
Tuesday13774
Wednesday13981.2
Thursday13578.2
Friday12975.6
Saturday87.160.2
Sunday87.359.7

What it posted

Show the figures as a table
Share of each format among posts by The Independent, and the median across its peers.
FormatThe IndependentIts peers, median
Photo91%60%
Video or reel9%10%
Album0%1%
Link0%30%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Independent, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Independent posted 65% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Independent's peers are 15 news publishers in Europe with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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