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The posting benchmark

Herald Sun on Facebook, beside its peers

How Herald Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 310 peers: news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Herald Sun: 24 a day

Median in Australia: 20.9 a day

That is 3.1 more a day than the median in Australia.

Place the dots by

Posts a day238th/311Photos and video45th/311Evening posts188th/209Weekend day94th/208
Engagement per post44th/311Engagement a day66th/311Per 1,000 followers39th/311Comments per post23rd/311Comments a day57th/311

Herald Sun, Australia

238thof 311

Rank among its peers, highest first, posts a day

Herald Sun posted 24 times a day to Facebook. The median of its 310 peers: 37.9.

Its first gap: posts a day

13.9 more posts a day would reach its peers' median. What it would take

Peers: 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Herald Sun's 310 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Herald Sun beside 310 peers

Herald Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day24238th of 31137.9
Photos and video99%45th of 31159%
Evening posts16%188th of 20927%
Weekend day80%94th of 20877%
Engagement per post12644th of 31130
Engagement a day19,51866th of 3117,085
Engagement per 1,000 followers0.2239th of 3110.060
Comments per post17723rd of 31142
Comments a day4,23957th of 3111,554

What it would take

What would reaching the median of its peers take?

13.9more posts a day

98 a week, to reach the median of its peers: 37.9 a day, against 24 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 16% of its posts; the median of its peers 27%

    21 more of its 168 posts a week between 18:00 and midnight: 26 now, 47 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Herald Sun's posts drew 4,239 comments a day, 2.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Herald Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Herald Sun posted, beside its peers

Its own posts beside its 310 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Herald Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Herald Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHerald SunMedian of its peers
Monday 29 June1538.5
Tuesday 30 June2440
Wednesday 1 July2642
Thursday 2 July2540
Friday 3 July2239.5
Saturday 4 July1432
Sunday 5 July1530
Monday 6 July1839
Tuesday 7 July2641
Wednesday 8 July2641
Thursday 9 July2640
Friday 10 July2440
Saturday 11 July1934
Sunday 12 July1630
Monday 13 July1939
Tuesday 14 July3341
Wednesday 15 July2842
Thursday 16 July2741
Friday 17 July2540
Saturday 18 July1533
Sunday 19 July2030.5
Monday 20 July2137
Tuesday 21 July2539
Wednesday 22 July3340
Thursday 23 July2941
Friday 24 July2239
Saturday 25 July2234
Sunday 26 July1730
Monday 27 July2637
Tuesday 28 July3440
Wednesday 29 July2940
Thursday 30 July2739.5
Friday 31 July2439
Saturday 1 August2234
Sunday 2 August2528.5
Monday 3 August2237
Tuesday 4 August2740
Wednesday 5 August3139
Thursday 6 August2540
Friday 7 August2139
Saturday 8 August1732
Sunday 9 August1927
Monday 10 August2536
Tuesday 11 August1940
Wednesday 12 August3141
Thursday 13 August3142
Friday 14 August2041
Saturday 15 August2234
Sunday 16 August2230
Monday 17 August2337
Tuesday 18 August2541
Wednesday 19 August2842
Thursday 20 August2642
Friday 21 August2440.5
Saturday 22 August1533
Sunday 23 August2230
Monday 24 August2637.5
Tuesday 25 August2842
Wednesday 26 August3742
Thursday 27 August2740
Friday 28 August2541
Saturday 29 August1833
Sunday 30 August2429
Monday 31 August2539.5
Tuesday 1 September2842
Wednesday 2 September2842
Thursday 3 September2242
Friday 4 September1941
Saturday 5 September1733
Sunday 6 September2531
Monday 7 September2337
Tuesday 8 September3240.5
Wednesday 9 September2743
Thursday 10 September3043
Friday 11 September2741
Saturday 12 September2434
Sunday 13 September2531
Monday 14 September2139
Tuesday 15 September2742
Wednesday 16 September2543.5
Thursday 17 September2342
Friday 18 September1841.5
Saturday 19 September2433
Sunday 20 September2432

Share of posts by local hour

Show the figures as a table
Share of posts by Herald Sun in each local hour, beside the median of its peers.
Local hourHerald SunMedian of its peers
00:000%0.5%
01:000%0.2%
02:000%0.1%
03:000.1%0.1%
04:000%0.1%
05:000.1%0.4%
06:000.2%2.8%
07:005.6%4.5%
08:007.6%5.4%
09:008.8%6.1%
10:008.7%6.6%
11:008.1%6.5%
12:008.2%6.5%
13:008.4%6.5%
14:007.3%6.4%
15:007.3%6.4%
16:007.1%6.4%
17:006.9%6.2%
18:005.8%6%
19:004.7%6%
20:003.5%5.4%
21:001.3%5%
22:000.3%4%
23:000%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Herald Sun on each local weekday, beside the median of its peers.
WeekdayHerald SunMedian of its peers
Monday22.339.3
Tuesday25.940.8
Wednesday29.641.6
Thursday2641.5
Friday23.342
Saturday21.430.4
Sunday19.327.4

What it posted

Show the figures as a table
Share of each format among posts by Herald Sun, and the median across its peers.
FormatHerald SunIts peers, median
Photo89%52%
Video or reel9%7%
Album1%1%
Link1%41%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Herald Sun, 18:00 to midnight: 16%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Herald Sun posted 80% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Herald Sun's peers are 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 310 peers, A to Z.

The peers

Its 310 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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