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The posting benchmark

Brisbane Times on Facebook, beside its peers

How Brisbane Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Australia with 100k to 1m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Brisbane Times: 9.2 a day

Median in Australia: 20.9 a day

That is 11.7 fewer a day than the median in Australia.

Place the dots by

Posts a day18th/19Photos and video17th/19Evening postsWeekend day
Engagement per post19th/19Engagement a day17th/19Per 1,000 followers19th/19Comments per post14th/19Comments a day16th/19

Brisbane Times, Australia

18thof 19

Rank among its peers, highest first, posts a day

Brisbane Times posted 9.2 times a day to Facebook, 51% less than the median of 18 news publishers in Australia with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

9.8 more posts a day would reach its peers' median. What it would take

See all nine measures

Brisbane Times's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Brisbane Times beside 18 peers

Brisbane Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.218th of 1919
Photos and video11%17th of 1994%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post319th of 1964
Engagement a day54817th of 194,252
Engagement per 1,000 followers0.01319th of 190.17
Comments per post1414th of 1957
Comments a day12716th of 19974

What it would take

What would reaching the median of its peers take?

9.8more posts a day

69 a week, to reach the median of its peers: 19 a day, against 9.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    11% of its posts; the median of its peers 94%

    55 more of its 65 posts a week as photos or video: 7 now, 62 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Brisbane Times's Facebook posts drew 127 comments a day, 87% less than the median of 18 news publishers in Australia with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Brisbane Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Brisbane Times posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Brisbane Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Brisbane Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBrisbane TimesMedian of its peers
Monday 29 June1117
Tuesday 30 June419.5
Wednesday 1 July622.5
Thursday 2 July321
Friday 3 July819
Saturday 4 July614
Sunday 5 July413.5
Monday 6 July418
Tuesday 7 July223.5
Wednesday 8 July321.5
Thursday 9 July619
Friday 10 July620
Saturday 11 July116.5
Sunday 12 July117.5
Monday 13 July719.5
Tuesday 14 July1220.5
Wednesday 15 July1124
Thursday 16 July1122.5
Friday 17 July920
Saturday 18 July316
Sunday 19 July320
Monday 20 July1420
Tuesday 21 July723
Wednesday 22 July923
Thursday 23 July519.5
Friday 24 July1019
Saturday 25 July815
Sunday 26 July614.5
Monday 27 July1120
Tuesday 28 July1124.5
Wednesday 29 July1222.5
Thursday 30 July1521.5
Friday 31 July718
Saturday 1 August715.5
Sunday 2 August1317
Monday 3 August1121
Tuesday 4 August1220.5
Wednesday 5 August1021.5
Thursday 6 August1121
Friday 7 August1221.5
Saturday 8 August917
Sunday 9 August815
Monday 10 August1119.5
Tuesday 11 August819
Wednesday 12 August1120
Thursday 13 August922
Friday 14 August1021
Saturday 15 August1014.5
Sunday 16 August815.5
Monday 17 August1319
Tuesday 18 August1321.5
Wednesday 19 August919.5
Thursday 20 August924
Friday 21 August1218.5
Saturday 22 August914
Sunday 23 August916.5
Monday 24 August818.5
Tuesday 25 August921.5
Wednesday 26 August1021
Thursday 27 August720
Friday 28 August1120.5
Saturday 29 August916
Sunday 30 August1116
Monday 31 August1421
Tuesday 1 September721.5
Wednesday 2 September821.5
Thursday 3 September722
Friday 4 September1420.5
Saturday 5 September1514.5
Sunday 6 September1016
Monday 7 September1519
Tuesday 8 September1020
Wednesday 9 September1220
Thursday 10 September1120.5
Friday 11 September1018.5
Saturday 12 September1316
Sunday 13 September1216
Monday 14 September1018.5
Tuesday 15 September1121
Wednesday 16 September820
Thursday 17 September1117.5
Friday 18 September1118
Saturday 19 September1114.5
Sunday 20 September2016

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Brisbane Times, and the median across its peers.
FormatBrisbane TimesIts peers, median
Photo5%90%
Video or reel6%4%
Album1%0%
Link89%5%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Brisbane Times's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Brisbane Times's peers are 18 news publishers in Australia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us