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The posting benchmark

The Australian on Facebook, beside its peers

How The Australian's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 214 peers: news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Australia

The Australian: 25.9 a day

Median in Australia: 20.9 a day

That is 5 more a day than the median in Australia.

Place the dots by

Posts a day184th/215Photos and video44th/215Evening postsWeekend day
Engagement per post48th/215Engagement a day94th/215Per 1,000 followers59th/215Comments per post18th/215Comments a day61st/215

The Australian, Australia

184thof 215

Rank among its peers, highest first, posts a day

The Australian posted 25.9 times a day to Facebook, 46% less than the median of 214 news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

22.1 more posts a day would reach its peers' median. What it would take

See all nine measures

The Australian's 214 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Australian beside 214 peers

The Australian and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.9184th of 21548
Photos and video97%44th of 21563%
Evening postsNot countedNo rank28%
Weekend dayNot countedNo rank81%
Engagement per post12648th of 21550
Engagement a day21,77894th of 21519,285
Engagement per 1,000 followers0.09359th of 2150.046
Comments per post24718th of 21564
Comments a day6,41661st of 2153,455

What it would take

What would reaching the median of its peers take?

22.1more posts a day

155 a week, to reach the median of its peers: 48 a day, against 25.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Australian's posts drew 6,416 comments a day, 1.9 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Australian's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Australian posted, beside its peers

Its own posts beside its 214 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Australian
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Australian, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe AustralianMedian of its peers
Monday 29 June2453
Tuesday 30 June2454.5
Wednesday 1 July2656
Thursday 2 July2853.5
Friday 3 July2551.5
Saturday 4 July2741
Sunday 5 July2440
Monday 6 July2750
Tuesday 7 July2955.5
Wednesday 8 July3351
Thursday 9 July2853
Friday 10 July2852
Saturday 11 July2343.5
Sunday 12 July2542.5
Monday 13 July3050
Tuesday 14 July2452.5
Wednesday 15 July2555
Thursday 16 July2553
Friday 17 July2450.5
Saturday 18 July2344
Sunday 19 July2342.5
Monday 20 July3050
Tuesday 21 July2454.5
Wednesday 22 July2954.5
Thursday 23 July2855
Friday 24 July2452.5
Saturday 25 July2342
Sunday 26 July2639
Monday 27 July2849
Tuesday 28 July2753
Wednesday 29 July2454.5
Thursday 30 July2555
Friday 31 July2653.5
Saturday 1 August2542.5
Sunday 2 August2540.5
Monday 3 August3248
Tuesday 4 August2354.5
Wednesday 5 August2352
Thursday 6 August2650
Friday 7 August2252
Saturday 8 August2341
Sunday 9 August2538
Monday 10 August2748
Tuesday 11 August2152.5
Wednesday 12 August2552
Thursday 13 August2652.5
Friday 14 August2551
Saturday 15 August2544
Sunday 16 August2241
Monday 17 August2847
Tuesday 18 August2452
Wednesday 19 August2752
Thursday 20 August3052
Friday 21 August2350.5
Saturday 22 August2241
Sunday 23 August2540
Monday 24 August2649
Tuesday 25 August2752
Wednesday 26 August2751.5
Thursday 27 August3051.5
Friday 28 August2849.5
Saturday 29 August2443.5
Sunday 30 August2141
Monday 31 August2651
Tuesday 1 September2852.5
Wednesday 2 September2651.5
Thursday 3 September2954.5
Friday 4 September2750
Saturday 5 September2244
Sunday 6 September2742
Monday 7 September3050.5
Tuesday 8 September3054
Wednesday 9 September2754.5
Thursday 10 September3053
Friday 11 September2653
Saturday 12 September2245
Sunday 13 September2643
Monday 14 September3152
Tuesday 15 September2952.5
Wednesday 16 September2854.5
Thursday 17 September2853
Friday 18 September2651
Saturday 19 September2243
Sunday 20 September2340

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Australian, and the median across its peers.
FormatThe AustralianIts peers, median
Photo84%57%
Video or reel12%10%
Album1%1%
Link3%32%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Australian's peers are 214 news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 214 peers, A to Z.

The peers

Its 214 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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