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The posting benchmark

Australian Financial Review on Facebook, beside its peers

How Australian Financial Review's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Australia with 100k to 1m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Australian Financial Review: 15.8 a day

Median in Australia: 20.9 a day

That is 5.1 fewer a day than the median in Australia.

Place the dots by

Posts a day15th/19Photos and video15th/19Evening postsWeekend day
Engagement per post12th/19Engagement a day8th/19Per 1,000 followers10th/19Comments per post3rd/19Comments a day6th/19

Australian Financial Review, Australia

15thof 19

Rank among its peers, highest first, posts a day

Australian Financial Review posted 15.8 times a day to Facebook. The median of its 18 peers: 19.

Its first gap: posts a day

3.2 more posts a day would reach its peers' median. What it would take

Peers: 18 news publishers in Australia with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Australian Financial Review's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Australian Financial Review beside 18 peers

Australian Financial Review and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.815th of 1919
Photos and video61%15th of 1994%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post4712th of 1964
Engagement a day5,9668th of 194,252
Engagement per 1,000 followers0.1510th of 190.17
Comments per post1393rd of 1957
Comments a day2,2066th of 19974

What it would take

What would reaching the median of its peers take?

3.2more posts a day

23 a week, to reach the median of its peers: 19 a day, against 15.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    61% of its posts; the median of its peers 94%

    37 more of its 111 posts a week as photos or video: 68 now, 105 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Australian Financial Review's Facebook posts drew 2,206 comments a day, 2.3 times the median of 18 news publishers in Australia with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Australian Financial Review's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Australian Financial Review posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Australian Financial Review
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Australian Financial Review, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAustralian Financial ReviewMedian of its peers
Monday 29 June2417
Tuesday 30 June2219.5
Wednesday 1 July2122.5
Thursday 2 July2621
Friday 3 July1919
Saturday 4 July714
Sunday 5 July813.5
Monday 6 July1418
Tuesday 7 July2123.5
Wednesday 8 July1721.5
Thursday 9 July1519
Friday 10 July1820
Saturday 11 July516.5
Sunday 12 July617.5
Monday 13 July1819.5
Tuesday 14 July1820.5
Wednesday 15 July2324
Thursday 16 July1722.5
Friday 17 July1820
Saturday 18 July716
Sunday 19 July920
Monday 20 July1920
Tuesday 21 July1823
Wednesday 22 July2023
Thursday 23 July2219.5
Friday 24 July1619
Saturday 25 July915
Sunday 26 July914.5
Monday 27 July920
Tuesday 28 July1824.5
Wednesday 29 July2722.5
Thursday 30 July1821.5
Friday 31 July1618
Saturday 1 August015.5
Sunday 2 August517
Monday 3 August1821
Tuesday 4 August2320.5
Wednesday 5 August2521.5
Thursday 6 August2421
Friday 7 August2021.5
Saturday 8 August917
Sunday 9 August315
Monday 10 August2219.5
Tuesday 11 August2319
Wednesday 12 August2420
Thursday 13 August1922
Friday 14 August1821
Saturday 15 August1414.5
Sunday 16 August515.5
Monday 17 August1719
Tuesday 18 August2521.5
Wednesday 19 August1919.5
Thursday 20 August2524
Friday 21 August1918.5
Saturday 22 August1614
Sunday 23 August416.5
Monday 24 August1618.5
Tuesday 25 August2021.5
Wednesday 26 August2521
Thursday 27 August1520
Friday 28 August1620.5
Saturday 29 August516
Sunday 30 August1216
Monday 31 August1421
Tuesday 1 September821.5
Wednesday 2 September2121.5
Thursday 3 September1722
Friday 4 September1820.5
Saturday 5 September714.5
Sunday 6 September1016
Monday 7 September1419
Tuesday 8 September1920
Wednesday 9 September2120
Thursday 10 September2120.5
Friday 11 September1818.5
Saturday 12 September916
Sunday 13 September1116
Monday 14 September1518.5
Tuesday 15 September2121
Wednesday 16 September1920
Thursday 17 September1917.5
Friday 18 September1618
Saturday 19 September614.5
Sunday 20 September616

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Australian Financial Review, and the median across its peers.
FormatAustralian Financial ReviewIts peers, median
Photo60%90%
Video or reel1%4%
Album0%0%
Link39%5%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Australian Financial Review's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Australian Financial Review's peers are 18 news publishers in Australia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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