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The posting benchmark

The West Australian on Facebook, beside its peers

How The West Australian's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 310 peers: news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The West Australian: 82.1 a day

Median in Australia: 20.9 a day

That is 61.2 more a day than the median in Australia.

Place the dots by

Posts a day35th/311Photos and video102nd/311Evening postsWeekend day
Engagement per post165th/311Engagement a day88th/311Per 1,000 followers172nd/311Comments per post115th/311Comments a day49th/311

The West Australian, Australia

35thof 311

Rank among its peers, highest first, posts a day

The West Australian posted 82.1 times a day to Facebook. The median of its 310 peers: 37.9.

The comments its posts draw

4,623 comments a day, 3.0 times the median of its peers. What it would take

Peers: 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The West Australian's 310 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The West Australian beside 310 peers

The West Australian and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day82.135th of 31137.9
Photos and video84%102nd of 31159%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank77%
Engagement per post26165th of 31130
Engagement a day13,82588th of 3117,085
Engagement per 1,000 followers0.051172nd of 3110.060
Comments per post56115th of 31142
Comments a day4,62349th of 3111,554

The comments

The comments its posts draw

4,623comments a day

on its Facebook posts, 3.0 times the median of its peers (1,554)

Spread evenly over 24 hours, that is 193 an hour, about 3 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The West Australian beside its 310 peers

  • The West Australian: 4,623 a day
  • Median of its peers: 1,554
  • 90th percentile of its peers: 6,979
  • Middle half of its peers: 610 to 3,212
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The West Australian's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The West Australian posted, beside its peers

Its own posts beside its 310 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The West Australian
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The West Australian, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe West AustralianMedian of its peers
Monday 29 June10338.5
Tuesday 30 June8740
Wednesday 1 July11642
Thursday 2 July10040
Friday 3 July8839.5
Saturday 4 July6132
Sunday 5 July7030
Monday 6 July9039
Tuesday 7 July8741
Wednesday 8 July10541
Thursday 9 July10540
Friday 10 July6840
Saturday 11 July4034
Sunday 12 July8230
Monday 13 July8739
Tuesday 14 July9741
Wednesday 15 July9842
Thursday 16 July9041
Friday 17 July7240
Saturday 18 July6833
Sunday 19 July5430.5
Monday 20 July8837
Tuesday 21 July9439
Wednesday 22 July9040
Thursday 23 July9541
Friday 24 July7939
Saturday 25 July6334
Sunday 26 July6730
Monday 27 July9237
Tuesday 28 July9840
Wednesday 29 July8140
Thursday 30 July9839.5
Friday 31 July7639
Saturday 1 August4434
Sunday 2 August6628.5
Monday 3 August8537
Tuesday 4 August9740
Wednesday 5 August8039
Thursday 6 August8040
Friday 7 August6639
Saturday 8 August7032
Sunday 9 August6527
Monday 10 August8036
Tuesday 11 August7540
Wednesday 12 August7541
Thursday 13 August8242
Friday 14 August9141
Saturday 15 August4534
Sunday 16 August5730
Monday 17 August7737
Tuesday 18 August9641
Wednesday 19 August8442
Thursday 20 August10342
Friday 21 August7340.5
Saturday 22 August5533
Sunday 23 August8030
Monday 24 August10137.5
Tuesday 25 August8742
Wednesday 26 August10542
Thursday 27 August8140
Friday 28 August5741
Saturday 29 August7433
Sunday 30 August6929
Monday 31 August10039.5
Tuesday 1 September9542
Wednesday 2 September10942
Thursday 3 September11442
Friday 4 September7541
Saturday 5 September6533
Sunday 6 September7431
Monday 7 September10337
Tuesday 8 September8040.5
Wednesday 9 September10143
Thursday 10 September9943
Friday 11 September10241
Saturday 12 September5034
Sunday 13 September6031
Monday 14 September10939
Tuesday 15 September8842
Wednesday 16 September7843.5
Thursday 17 September10842
Friday 18 September7541.5
Saturday 19 September5533
Sunday 20 September6832

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The West Australian, and the median across its peers.
FormatThe West AustralianIts peers, median
Photo80%52%
Video or reel3%7%
Album0%1%
Link16%41%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The West Australian's peers are 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 310 peers, A to Z.

The peers

Its 310 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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