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The posting benchmark

The Conversation on Facebook, beside its peers

How The Conversation's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and digital-native newsrooms in Australia with 100k to 1m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Conversation: 19.9 a day

Median in Australia: 17.9 a day

That is 2 more a day than the median in Australia.

Place the dots by

Posts a day11th/24Photos and video15th/24Evening postsWeekend day
Engagement per post15th/24Engagement a day16th/24Per 1,000 followers15th/24Comments per post15th/24Comments a day14th/24

The Conversation, Australia

11thof 24

Rank among its peers, highest first, posts a day

The Conversation posted 19.9 times a day to Facebook. The median of its 23 peers: 18.7.

Peers: 23 news publishers and digital-native newsrooms in Australia with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Conversation's 23 peers, lifted out of the 961 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.

At a glance

The Conversation beside 23 peers

The Conversation and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v5.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.911th of 2418.7
Photos and video74%15th of 2493%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post3515th of 2451
Engagement a day3,28416th of 244,291
Engagement per 1,000 followers0.08415th of 240.15
Comments per post4015th of 2457
Comments a day79614th of 241,054

What it would take

At or above the median of its peers on posts a day

The Conversation posts at or above the median of its peers: 19.9 a day, against their 18.7.

In posts, measure by measure

  • Photos and video

    74% of its posts; the median of its peers 93%

    26 more of its 139 posts a week as photos or video: 103 now, 129 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Conversation's posts drew 796 comments a day. The median of its peers: 1,054.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Conversation's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Conversation posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Conversation
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Conversation, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe ConversationMedian of its peers
Monday 29 June2218
Tuesday 30 June3020
Wednesday 1 July2221
Thursday 2 July2321
Friday 3 July2419
Saturday 4 July814
Sunday 5 July613
Monday 6 July2118
Tuesday 7 July2422
Wednesday 8 July2519
Thursday 9 July2218
Friday 10 July1919
Saturday 11 July414
Sunday 12 July317
Monday 13 July1719
Tuesday 14 July2420
Wednesday 15 July2824
Thursday 16 July2522
Friday 17 July1818
Saturday 18 July815
Sunday 19 July618
Monday 20 July3119
Tuesday 21 July3422
Wednesday 22 July2622
Thursday 23 July2819
Friday 24 July2318
Saturday 25 July614
Sunday 26 July614
Monday 27 July3119
Tuesday 28 July2622
Wednesday 29 July2221
Thursday 30 July3018
Friday 31 July1718
Saturday 1 August715
Sunday 2 August716
Monday 3 August2921
Tuesday 4 August3320
Wednesday 5 August2522
Thursday 6 August2521
Friday 7 August1421
Saturday 8 August816
Sunday 9 August815
Monday 10 August2519
Tuesday 11 August2619
Wednesday 12 August3220
Thursday 13 August2320
Friday 14 August1621
Saturday 15 August914
Sunday 16 August415
Monday 17 August3119
Tuesday 18 August2921
Wednesday 19 August2319
Thursday 20 August2324
Friday 21 August2018
Saturday 22 August614
Sunday 23 August815
Monday 24 August3418
Tuesday 25 August2821
Wednesday 26 August3022
Thursday 27 August2820
Friday 28 August2218
Saturday 29 August1315
Sunday 30 August615
Monday 31 August2221
Tuesday 1 September3220
Wednesday 2 September2921
Thursday 3 September2122
Friday 4 September1920
Saturday 5 September1214
Sunday 6 September916
Monday 7 September2019
Tuesday 8 September2520
Wednesday 9 September3120
Thursday 10 September2821
Friday 11 September1518
Saturday 12 September516
Sunday 13 September715
Monday 14 September3118
Tuesday 15 September2921
Wednesday 16 September2619
Thursday 17 September2618
Friday 18 September1818
Saturday 19 September1214
Sunday 20 September616

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Conversation, and the median across its peers.
FormatThe ConversationIts peers, median
Photo72.4%88%
Video or reel2%4%
Album0%0%
Link26%8%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place The Conversation's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Conversation's peers are 23 news publishers and digital-native newsrooms in Australia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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