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The posting benchmark

PerthNow on Facebook, beside its peers

How PerthNow's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 310 peers: news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

PerthNow: 64.3 a day

Median in Australia: 20.9 a day

That is 43.4 more a day than the median in Australia.

Place the dots by

Posts a day57th/311Photos and video93rd/311Evening postsWeekend day
Engagement per post113th/311Engagement a day74th/311Per 1,000 followers136th/311Comments per post94th/311Comments a day57th/311

PerthNow, Australia

57thof 311

Rank among its peers, highest first, posts a day

PerthNow posted 64.3 times a day to Facebook. The median of its 310 peers: 37.9.

The comments its posts draw

4,265 comments a day, 2.7 times the median of its peers. What it would take

Peers: 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

PerthNow's 310 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

PerthNow beside 310 peers

PerthNow and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day64.357th of 31137.9
Photos and video87%93rd of 31159%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank77%
Engagement per post47113th of 31130
Engagement a day17,50874th of 3117,085
Engagement per 1,000 followers0.069136th of 3110.060
Comments per post6694th of 31142
Comments a day4,26557th of 3111,554

The comments

The comments its posts draw

4,265comments a day

on its Facebook posts, 2.7 times the median of its peers (1,554)

Spread evenly over 24 hours, that is 178 an hour, about 3 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: PerthNow beside its 310 peers

  • PerthNow: 4,265 a day
  • Median of its peers: 1,554
  • 90th percentile of its peers: 6,979
  • Middle half of its peers: 610 to 3,212
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside PerthNow's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How PerthNow posted, beside its peers

Its own posts beside its 310 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • PerthNow
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by PerthNow, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPerthNowMedian of its peers
Monday 29 June7438.5
Tuesday 30 June7140
Wednesday 1 July9042
Thursday 2 July8540
Friday 3 July6339.5
Saturday 4 July5932
Sunday 5 July4530
Monday 6 July5839
Tuesday 7 July6341
Wednesday 8 July7841
Thursday 9 July7340
Friday 10 July5840
Saturday 11 July3334
Sunday 12 July3430
Monday 13 July7039
Tuesday 14 July7841
Wednesday 15 July8242
Thursday 16 July7741
Friday 17 July5740
Saturday 18 July3933
Sunday 19 July3930.5
Monday 20 July6637
Tuesday 21 July7539
Wednesday 22 July6840
Thursday 23 July7341
Friday 24 July5439
Saturday 25 July3534
Sunday 26 July4730
Monday 27 July7137
Tuesday 28 July7340
Wednesday 29 July7840
Thursday 30 July7239.5
Friday 31 July5739
Saturday 1 August4134
Sunday 2 August4628.5
Monday 3 August7137
Tuesday 4 August7540
Wednesday 5 August7639
Thursday 6 August6940
Friday 7 August4439
Saturday 8 August5032
Sunday 9 August3427
Monday 10 August5636
Tuesday 11 August5840
Wednesday 12 August5141
Thursday 13 August5842
Friday 14 August5341
Saturday 15 August3634
Sunday 16 August3830
Monday 17 August6737
Tuesday 18 August7841
Wednesday 19 August6642
Thursday 20 August9042
Friday 21 August5840.5
Saturday 22 August4633
Sunday 23 August6430
Monday 24 August8337.5
Tuesday 25 August6342
Wednesday 26 August8342
Thursday 27 August7440
Friday 28 August5441
Saturday 29 August6033
Sunday 30 August4929
Monday 31 August8239.5
Tuesday 1 September7642
Wednesday 2 September10542
Thursday 3 September10842
Friday 4 September8041
Saturday 5 September4733
Sunday 6 September5231
Monday 7 September8137
Tuesday 8 September7240.5
Wednesday 9 September8743
Thursday 10 September8043
Friday 11 September7241
Saturday 12 September3334
Sunday 13 September3631
Monday 14 September10139
Tuesday 15 September7942
Wednesday 16 September8043.5
Thursday 17 September9542
Friday 18 September6541.5
Saturday 19 September3533
Sunday 20 September4932

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by PerthNow, and the median across its peers.
FormatPerthNowIts peers, median
Photo82%52%
Video or reel5%7%
Album1%1%
Link13%41%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

PerthNow's peers are 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 310 peers, A to Z.

The peers

Its 310 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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