The posting benchmark

The Courier-Mail on Facebook, beside its peers

How The Courier-Mail's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in Australia and New Zealand with 300k to 3m followers.

Country: Australia
Region: Australia and New Zealand
Kind: Publisher, digital-native or agency
Followers: 100k to 1m

Within Australia

The Courier-Mail: 30.1 a day

Median in Australia: 20.9 a day

That is 9.2 more a day than the median in Australia.

Posts a day8th/13Photos and video6th/13Evening postsWeekend day

Engagement per post4th/13Engagement a day3rd/13Per 1,000 followers4th/13Comments per post3rd/13Comments a day3rd/13

The Courier-Mail, Australia

Place the dots by

8thof 13

Rank among its peers, highest first, posts a day

The Courier-Mail posted 30.1 times a day to Facebook. The median of its 12 peers: 37.5.

Its first gap: posts a day

7.4 more posts a day would reach its peers' median. What it would take

Peers: 12 news publishers in Australia and New Zealand with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

The Courier-Mail's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Courier-Mail beside 12 peers

The Courier-Mail and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	30.1	8th of 13	37.5
Photos and video	95%	6th of 13	90%
Evening posts	Not counted	No rank	Too few peers
Weekend day	Not counted	No rank	Too few peers
Engagement per post	116	4th of 13	49
Engagement a day	21,731	3rd of 13	18,091
Engagement per 1,000 followers	0.15	4th of 13	0.092
Comments per post	154	3rd of 13	94
Comments a day	4,647	3rd of 13	3,910

What it would take

What would reaching the median of its peers take?

7.4more posts a day

52 a week, to reach the median of its peers: 37.5 a day, against 30.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video.
No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Courier-Mail's posts drew 4,647 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Courier-Mail's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Courier-Mail posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

The Courier-Mail
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by The Courier-Mail, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	The Courier-Mail	Median of its peers
Monday 29 June	29	40
Tuesday 30 June	32	38
Wednesday 1 July	26	40
Thursday 2 July	31	32.5
Friday 3 July	28	40.5
Saturday 4 July	21	30.5
Sunday 5 July	30	35
Monday 6 July	31	42.5
Tuesday 7 July	28	43.5
Wednesday 8 July	34	39
Thursday 9 July	27	33.5
Friday 10 July	28	34
Saturday 11 July	30	32
Sunday 12 July	31	33.5
Monday 13 July	34	40.5
Tuesday 14 July	29	36
Wednesday 15 July	36	42.5
Thursday 16 July	32	34.5
Friday 17 July	27	35
Saturday 18 July	28	35
Sunday 19 July	30	36
Monday 20 July	34	38
Tuesday 21 July	31	42.5
Wednesday 22 July	32	35
Thursday 23 July	31	37
Friday 24 July	34	31
Saturday 25 July	32	32
Sunday 26 July	29	32
Monday 27 July	31	37.5
Tuesday 28 July	28	35
Wednesday 29 July	34	36.5
Thursday 30 July	31	37
Friday 31 July	24	34.5
Saturday 1 August	26	33.5
Sunday 2 August	29	36
Monday 3 August	29	39.5
Tuesday 4 August	33	40.5
Wednesday 5 August	35	36.5
Thursday 6 August	30	33.5
Friday 7 August	30	32.5
Saturday 8 August	27	32
Sunday 9 August	26	32.5
Monday 10 August	30	42.5
Tuesday 11 August	33	31.5
Wednesday 12 August	33	38
Thursday 13 August	32	40
Friday 14 August	29	37
Saturday 15 August	28	30.5
Sunday 16 August	35	37
Monday 17 August	32	41.5
Tuesday 18 August	33	39
Wednesday 19 August	33	43
Thursday 20 August	31	39.5
Friday 21 August	28	36
Saturday 22 August	29	33
Sunday 23 August	32	32.5
Monday 24 August	30	40.5
Tuesday 25 August	31	35
Wednesday 26 August	32	43
Thursday 27 August	31	40.5
Friday 28 August	25	39.5
Saturday 29 August	21	30.5
Sunday 30 August	29	33
Monday 31 August	31	37.5
Tuesday 1 September	34	44
Wednesday 2 September	33	41.5
Thursday 3 September	35	44.5
Friday 4 September	31	44
Saturday 5 September	30	33
Sunday 6 September	25	34
Monday 7 September	32	42
Tuesday 8 September	32	37
Wednesday 9 September	31	41
Thursday 10 September	30	40.5
Friday 11 September	28	34.5
Saturday 12 September	32	32.5
Sunday 13 September	26	35.5
Monday 14 September	32	37.5
Tuesday 15 September	31	33.5
Wednesday 16 September	36	42.5
Thursday 17 September	29	36.5
Friday 18 September	27	37
Saturday 19 September	20	34
Sunday 20 September	28	39.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table

Share of each format among posts by The Courier-Mail, and the median across its peers.
Format	The Courier-Mail	Its peers, median
Photo	84%	82%
Video or reel	10%	8%
Album	1%	1%
Link	5%	10%
Text only	0%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place The Courier-Mail's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Courier-Mail's peers are 12 news publishers in Australia and New Zealand with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.