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The posting benchmark

NT News on Facebook, beside its peers

How NT News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 310 peers: news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

NT News: 19.3 a day

Median in Australia: 20.9 a day

That is 1.6 fewer a day than the median in Australia.

Place the dots by

Posts a day258th/311Photos and video24th/311Evening posts149th/209Weekend day131st/208
Engagement per post57th/311Engagement a day143rd/311Per 1,000 followers46th/311Comments per post113th/311Comments a day184th/311

NT News, Australia

258thof 311

Rank among its peers, highest first, posts a day

NT News posted 19.3 times a day to Facebook, at least 49% less than the median of 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

18.6 more posts a day would reach its peers' median. What it would take

See all nine measures

NT News's 310 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NT News beside 310 peers

NT News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.3258th of 31137.9
Photos and videoover 99%24th of 31159%
Evening posts23%149th of 20927%
Weekend day68%131st of 20877%
Engagement per post10057th of 31130
Engagement a day7,971143rd of 3117,085
Engagement per 1,000 followers0.1946th of 3110.060
Comments per post58113th of 31142
Comments a day1,110184th of 3111,554

What it would take

What would reaching the median of its peers take?

18.6more posts a day

131 a week, to reach the median of its peers: 37.9 a day, against 19.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 27%

    5 more of its 135 posts a week between 18:00 and midnight: 32 now, 37 at the median
  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 77%

    5 more posts a weekend, all on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NT News's posts drew 1,110 comments a day. The median of its peers: 1,554.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NT News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NT News posted, beside its peers

Its own posts beside its 310 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NT News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NT News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNT NewsMedian of its peers
Monday 29 June2638.5
Tuesday 30 June2040
Wednesday 1 July2442
Thursday 2 July2340
Friday 3 July2139.5
Saturday 4 July2232
Sunday 5 July1030
Monday 6 July2339
Tuesday 7 July2541
Wednesday 8 July2841
Thursday 9 July2240
Friday 10 July1840
Saturday 11 July1434
Sunday 12 July1130
Monday 13 July1539
Tuesday 14 July2641
Wednesday 15 July2242
Thursday 16 July2541
Friday 17 July2040
Saturday 18 July2133
Sunday 19 July1130.5
Monday 20 July2137
Tuesday 21 July2239
Wednesday 22 July2540
Thursday 23 July1841
Friday 24 July1439
Saturday 25 July1834
Sunday 26 July1030
Monday 27 July1737
Tuesday 28 July2240
Wednesday 29 July2040
Thursday 30 July2639.5
Friday 31 July1639
Saturday 1 August1834
Sunday 2 August2028.5
Monday 3 August2437
Tuesday 4 August1740
Wednesday 5 August2539
Thursday 6 August2040
Friday 7 August2339
Saturday 8 August2132
Sunday 9 August1127
Monday 10 August1736
Tuesday 11 August1740
Wednesday 12 August2941
Thursday 13 August2442
Friday 14 August2441
Saturday 15 August1834
Sunday 16 August830
Monday 17 August1637
Tuesday 18 August2241
Wednesday 19 August2042
Thursday 20 August2742
Friday 21 August1940.5
Saturday 22 August1133
Sunday 23 August930
Monday 24 August1437.5
Tuesday 25 August2842
Wednesday 26 August2442
Thursday 27 August2440
Friday 28 August1941
Saturday 29 August1733
Sunday 30 August2029
Monday 31 August2139.5
Tuesday 1 September2442
Wednesday 2 September2242
Thursday 3 September2242
Friday 4 September2141
Saturday 5 September1233
Sunday 6 September931
Monday 7 September2037
Tuesday 8 September2440.5
Wednesday 9 September2043
Thursday 10 September1743
Friday 11 September1841
Saturday 12 September1634
Sunday 13 September1131
Monday 14 September1739
Tuesday 15 September2142
Wednesday 16 September2143.5
Thursday 17 September2142
Friday 18 September1941.5
Saturday 19 September1333
Sunday 20 September1132

Share of posts by local hour

Show the figures as a table
Share of posts by NT News in each local hour, beside the median of its peers.
Local hourNT NewsMedian of its peers
00:000.1%0.5%
01:000%0.2%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000.5%0.4%
06:003.2%2.8%
07:006%4.5%
08:006.2%5.4%
09:006.5%6.1%
10:007.3%6.6%
11:007.5%6.5%
12:006.7%6.5%
13:006.3%6.5%
14:006.2%6.4%
15:006.6%6.4%
16:006.5%6.4%
17:007.1%6.2%
18:006.9%6%
19:006.9%6%
20:004.9%5.4%
21:003.1%5%
22:001.3%4%
23:000.2%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by NT News on each local weekday, beside the median of its peers.
WeekdayNT NewsMedian of its peers
Monday18.339.3
Tuesday21.740.8
Wednesday23.541.6
Thursday22.841.5
Friday2042
Saturday16.730.4
Sunday12.327.4

What it posted

Show the figures as a table
Share of each format among posts by NT News, and the median across its peers.
FormatNT NewsIts peers, median
Photo92%52%
Video or reel8%7%
Album0%1%
Link0%41%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NT News, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, NT News posted 68% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NT News's peers are 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 310 peers, A to Z.

The peers

Its 310 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us