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The posting benchmark

Pärnu Postimees on Facebook, beside its peers

How Pärnu Postimees's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Pärnu Postimees: 5.9 a day

Median in Estonia: at least 6.1 a day

That is 0.2 fewer a day than the median in Estonia.

Place the dots by

Posts a day12th/14Photos and video10th/14Evening posts12th/14Weekend day8th/13
Engagement per post1st/14Engagement a day6th/14Per 1,000 followers1st/14Comments per post5th/14Comments a day10th/14

Pärnu Postimees, Estonia

12thof 14

Rank among its peers, highest first, posts a day

Pärnu Postimees posted 5.9 times a day to Facebook, at least 56% less than the median of 13 news publishers in southern and eastern Europe with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

7.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Pärnu Postimees's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Pärnu Postimees beside 13 peers

Pärnu Postimees and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.912th of 1413.3
Photos and video4%10th of 1410%
Evening posts13%12th of 1424%
Weekend day70%8th of 1372.1%
Engagement per post211st of 144
Engagement a day2576th of 14206
Engagement per 1,000 followers0.821st of 140.11
Comments per post5.45th of 143.4
Comments a day3210th of 1443

What it would take

What would reaching the median of its peers take?

7.4more posts a day

52 a week, to reach the median of its peers: 13.3 a day, against 5.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    4.0% of its posts; the median of its peers 10.3%

    3 more of its 41 posts a week as photos or video: 2 now, 5 at the median

  • Evening posts

    18:00 to midnight: 13% of its posts; the median of its peers 24%

    5 more of its 41 posts a week between 18:00 and midnight: 5 now, 10 at the median

  • Weekend day

    A weekend day: 70.4% of a weekday's posts; the median of its peers 72.1%

    1 more post a weekend, on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pärnu Postimees's posts drew 32 comments a day. The median of its peers: 43.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pärnu Postimees's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Pärnu Postimees posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pärnu Postimees
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pärnu Postimees, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPärnu PostimeesMedian of its peers
Monday 29 June614
Tuesday 30 June516
Wednesday 1 July713
Thursday 2 July316
Friday 3 July914
Saturday 4 July410
Sunday 5 July310
Monday 6 July515
Tuesday 7 July716
Wednesday 8 July519
Thursday 9 July414
Friday 10 July418
Saturday 11 July49
Sunday 12 July59
Monday 13 July514
Tuesday 14 July516
Wednesday 15 July319
Thursday 16 July613
Friday 17 July417
Saturday 18 July28
Sunday 19 July17
Monday 20 July1115
Tuesday 21 July515
Wednesday 22 July915
Thursday 23 July815
Friday 24 July916
Saturday 25 July613
Sunday 26 July410
Monday 27 July813
Tuesday 28 July516
Wednesday 29 July315
Thursday 30 July517
Friday 31 July618
Saturday 1 August610
Sunday 2 August610
Monday 3 August412
Tuesday 4 August1216
Wednesday 5 August615
Thursday 6 August414
Friday 7 August418
Saturday 8 August510
Sunday 9 August58
Monday 10 August815
Tuesday 11 August718
Wednesday 12 August1116
Thursday 13 August716
Friday 14 August514
Saturday 15 August513
Sunday 16 August510
Monday 17 August714
Tuesday 18 August417
Wednesday 19 August916
Thursday 20 August811
Friday 21 August814
Saturday 22 August411
Sunday 23 August611
Monday 24 August517
Tuesday 25 August415
Wednesday 26 August817
Thursday 27 August618
Friday 28 August415
Saturday 29 August310
Sunday 30 August210
Monday 31 August716
Tuesday 1 September819
Wednesday 2 September518
Thursday 3 September617
Friday 4 September1118
Saturday 5 September810
Sunday 6 September211
Monday 7 September913
Tuesday 8 September1314
Wednesday 9 September1017
Thursday 10 September520
Friday 11 September613
Saturday 12 September610
Sunday 13 September710
Monday 14 September216
Tuesday 15 September817
Wednesday 16 September516
Thursday 17 September615
Friday 18 September814
Saturday 19 September510
Sunday 20 September59

Share of posts by local hour

Show the figures as a table
Share of posts by Pärnu Postimees in each local hour, beside the median of its peers.
Local hourPärnu PostimeesMedian of its peers
00:000.2%0.1%
01:000.2%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.2%0.1%
07:001.4%4.2%
08:003%6.9%
09:004.8%6.6%
10:007.5%7.3%
11:0012.1%7.1%
12:006.3%8.2%
13:009.3%7.1%
14:009.5%7.5%
15:0011.7%6%
16:0011.9%6.3%
17:008.9%6.8%
18:005.2%7.2%
19:003%6.2%
20:002.2%5.2%
21:001.2%4.8%
22:001%2.2%
23:000.4%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Pärnu Postimees on each local weekday, beside the median of its peers.
WeekdayPärnu PostimeesMedian of its peers
Monday6.4215.9
Tuesday6.8316.6
Wednesday6.8316.5
Thursday5.5816.1
Friday6.5816.7
Saturday4.839.58
Sunday4.259.25

What it posted

Show the figures as a table
Share of each format among posts by Pärnu Postimees, and the median across its peers.
FormatPärnu PostimeesIts peers, median
Photo3%5%
Video or reel1%1%
Album1%0%
Link96%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Pärnu Postimees, 18:00 to midnight: 13%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Pärnu Postimees posted 70% of a weekday's posts. The median of its peers: 72.1%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pärnu Postimees's peers are 13 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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