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The posting benchmark

Parkiet on Facebook, beside its peers

How Parkiet's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: news publishers in southern and eastern Europe with 20k to 200k followers.

Country
Poland
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Poland

Parkiet: 2.1 a day

Median in Poland: 36.6 a day

That is 34.5 fewer a day than the median in Poland.

Place the dots by

Posts a day22nd/23Photos and video1st/23Evening posts22nd/23Weekend day22nd/22
Engagement per post18th/23Engagement a day20th/23Per 1,000 followers15th/23Comments per post6th/23Comments a day16th/23

Parkiet, Poland

22ndof 23

Rank among its peers, highest first, posts a day

Parkiet posted 2.1 times a day to Facebook, at least 92% less than the median of 22 news publishers in southern and eastern Europe with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

25 more posts a day would reach its peers' median. What it would take

See all nine measures

Parkiet's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Parkiet beside 22 peers

Parkiet and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2.122nd of 2327
Photos and video100%1st of 238%
Evening posts2%22nd of 2328%
Weekend day0%22nd of 2277%
Engagement per post418th of 2311
Engagement a day20120th of 231,146
Engagement per 1,000 followers0.08815th of 230.14
Comments per post276th of 238
Comments a day5616th of 23292

What it would take

What would reaching the median of its peers take?

25more posts a day

175 a week, to reach the median of its peers: 27 a day, against 2.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 1.7% of its posts; the median of its peers 27.5%

    4 more of its 14 posts a week between 18:00 and midnight: 0 now, 4 at the median

  • Weekend day

    A weekend day: 0% of a weekday's posts; the median of its peers 77%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Parkiet's Facebook posts drew 56 comments a day, at least 81% less than the median of 22 news publishers in southern and eastern Europe with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Parkiet's.

Type its name, then choose it.

Or one of its peers

Day by day

How Parkiet posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Parkiet
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Parkiet, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayParkietMedian of its peers
Monday 29 June329.5
Tuesday 30 June331
Wednesday 1 July334
Thursday 2 July231.5
Friday 3 July330
Saturday 4 July021
Sunday 5 July018
Monday 6 July229.5
Tuesday 7 July332
Wednesday 8 July329.5
Thursday 9 July327.5
Friday 10 July228
Saturday 11 July019.5
Sunday 12 July022
Monday 13 July331.5
Tuesday 14 July332.5
Wednesday 15 July332
Thursday 16 July328.5
Friday 17 July228
Saturday 18 July022
Sunday 19 July025
Monday 20 July326.5
Tuesday 21 July330
Wednesday 22 July330
Thursday 23 July331
Friday 24 July330
Saturday 25 July017
Sunday 26 July022
Monday 27 July329.5
Tuesday 28 July330.5
Wednesday 29 July333
Thursday 30 July028.5
Friday 31 July029
Saturday 1 August022.5
Sunday 2 August020
Monday 3 August328
Tuesday 4 August329.5
Wednesday 5 August330
Thursday 6 August330
Friday 7 August327
Saturday 8 August022.5
Sunday 9 August016.5
Monday 10 August327.5
Tuesday 11 August329.5
Wednesday 12 August331
Thursday 13 August328.5
Friday 14 August329.5
Saturday 15 August024
Sunday 16 August020.5
Monday 17 August032
Tuesday 18 August032.5
Wednesday 19 August328.5
Thursday 20 August328
Friday 21 August326.5
Saturday 22 August023.5
Sunday 23 August017.5
Monday 24 August327.5
Tuesday 25 August431
Wednesday 26 August427.5
Thursday 27 August332
Friday 28 August427.5
Saturday 29 August022.5
Sunday 30 August022
Monday 31 August431.5
Tuesday 1 September432
Wednesday 2 September330
Thursday 3 September430.5
Friday 4 September429
Saturday 5 September022
Sunday 6 September023.5
Monday 7 September331
Tuesday 8 September333.5
Wednesday 9 September330
Thursday 10 September331.5
Friday 11 September329
Saturday 12 September023.5
Sunday 13 September021
Monday 14 September426.5
Tuesday 15 September329
Wednesday 16 September433
Thursday 17 September331
Friday 18 September433
Saturday 19 September021
Sunday 20 September019.5

Share of posts by local hour

Show the figures as a table
Share of posts by Parkiet in each local hour, beside the median of its peers.
Local hourParkietMedian of its peers
00:000%0.3%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.8%
07:000%3.3%
08:001.2%6.1%
09:002.3%6.8%
10:005.7%7%
11:0016.7%7%
12:0010.3%7.2%
13:0012.6%6.9%
14:0015.5%6.8%
15:008%6.5%
16:0019%6.4%
17:006.9%6.6%
18:001.2%6.3%
19:000.6%6.2%
20:000%6%
21:000%5.3%
22:000%3.4%
23:000%1%

Posts a day by weekday

Show the figures as a table
Posts a day by Parkiet on each local weekday, beside the median of its peers.
WeekdayParkietMedian of its peers
Monday2.8328.6
Tuesday2.9230.1
Wednesday3.1730.7
Thursday2.7529.9
Friday2.8328.9
Saturday022.6
Sunday022.4

What it posted

Show the figures as a table
Share of each format among posts by Parkiet, and the median across its peers.
FormatParkietIts peers, median
Photo94%4%
Video or reel6%2%
Album0%0%
Link0%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Parkiet, 18:00 to midnight: 2%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Parkiet posted 0% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Parkiet's peers are 22 news publishers in southern and eastern Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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