The posting benchmark

Maaleht on Facebook, beside its peers

How Maaleht's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country: Estonia
Sub-region: Southern and Eastern Europe
Region: Europe
Kind: Publisher, digital-native or agency
Followers: Under 100k

Within Estonia

Maaleht: 9.9 a day

Median in Estonia: at least 6.1 a day

That is 3.7 more a day than the median in Estonia.

Posts a day8th/15Photos and video8th/15Evening posts6th/15Weekend day3rd/15

Engagement per post7th/15Engagement a day4th/15Per 1,000 followers8th/15Comments per post5th/15Comments a day7th/15

Maaleht, Estonia

Place the dots by

8thof 15

Rank among its peers, highest first, posts a day

Maaleht posted 9.9 times a day to Facebook. The median of its 14 peers: 10.3.

Its first gap: posts a day

0.5 more posts a day would reach its peers' median. What it would take

Peers: 14 news publishers in southern and eastern Europe with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Maaleht's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Maaleht beside 14 peers

Maaleht and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	9.9	8th of 15	10.3
Photos and video	7%	8th of 15	7%
Evening posts	24%	6th of 15	19%
Weekend day	94%	3rd of 15	68%
Engagement per post	6	7th of 15	5
Engagement a day	271	4th of 15	204
Engagement per 1,000 followers	0.15	8th of 15	0.21
Comments per post	4.3	5th of 15	3.5
Comments a day	43	7th of 15	36

What it would take

What would reaching the median of its peers take?

0.5more posts a day

3 a week, to reach the median of its peers: 10.3 a day, against 9.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video, evening posts and a weekend day.

If it posted a different number a day

The ring marks what it posts now.

If Maaleht posted 9.9 a day

8th of 15 among its peers

69 posts a week
What it posts now

Maaleht
The rest of the way to the median
Median of its peers
Auto-pilot's starting hours

On Saturday and Sunday it already posts at or above that line, so nothing is added there. The rest of the way on the other days adds up to 15 posts a week; over the whole week the gap is 3.

Show as a table

Posts on each day of the week, and the rest of the way to the median of its peers
	Maaleht	Median of its peers	The rest of the way to the median
Monday	10.5	11.7	2
Tuesday	9.5	12.8	4
Wednesday	10.3	13.1	3
Thursday	10.1	12.6	3
Friday	10	12.1	3
Saturday	9.6	4.9	0
Sunday	9.3	4.7	0

Arithmetic on its peers' figures: the rank beside the ring counts it and its peers, highest first, with a tie sharing a rank. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Maaleht's posts drew 43 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Maaleht's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Maaleht posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

Maaleht
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by Maaleht, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	Maaleht	Median of its peers
Monday 29 June	10	12
Tuesday 30 June	10	13.5
Wednesday 1 July	10	14
Thursday 2 July	10	12
Friday 3 July	10	11.5
Saturday 4 July	10	5.5
Sunday 5 July	10	4
Monday 6 July	10	11.5
Tuesday 7 July	10	13.5
Wednesday 8 July	11	15
Thursday 9 July	8	11.5
Friday 10 July	8	13.5
Saturday 11 July	9	5
Sunday 12 July	9	5.5
Monday 13 July	12	12
Tuesday 14 July	10	13.5
Wednesday 15 July	9	14.5
Thursday 16 July	8	11.5
Friday 17 July	8	13
Saturday 18 July	8	4
Sunday 19 July	7	4
Monday 20 July	10	13
Tuesday 21 July	8	14.5
Wednesday 22 July	9	13
Thursday 23 July	11	11.5
Friday 24 July	9	12.5
Saturday 25 July	6	8
Sunday 26 July	8	4.5
Monday 27 July	9	11
Tuesday 28 July	9	13.5
Wednesday 29 July	9	12
Thursday 30 July	10	14
Friday 31 July	11	13
Saturday 1 August	10	5.5
Sunday 2 August	10	6
Monday 3 August	11	12
Tuesday 4 August	7	14
Wednesday 5 August	10	12.5
Thursday 6 August	10	11.5
Friday 7 August	10	12
Saturday 8 August	10	5.5
Sunday 9 August	8	5.5
Monday 10 August	10	12.5
Tuesday 11 August	9	13
Wednesday 12 August	11	13.5
Thursday 13 August	10	12.5
Friday 14 August	10	10.5
Saturday 15 August	10	7.5
Sunday 16 August	9	6.5
Monday 17 August	10	12
Tuesday 18 August	10	13.5
Wednesday 19 August	12	12.5
Thursday 20 August	11	9.5
Friday 21 August	10	11
Saturday 22 August	11	5.5
Sunday 23 August	11	5.5
Monday 24 August	12	13.5
Tuesday 25 August	11	12.5
Wednesday 26 August	10	14.5
Thursday 27 August	11	14.5
Friday 28 August	11	13
Saturday 29 August	10	6
Sunday 30 August	10	5.5
Monday 31 August	10	11.5
Tuesday 1 September	10	14
Wednesday 2 September	10	14
Thursday 3 September	10	15
Friday 4 September	13	14.5
Saturday 5 September	10	7
Sunday 6 September	10	5.5
Monday 7 September	11	11
Tuesday 8 September	10	13.5
Wednesday 9 September	10	14.5
Thursday 10 September	11	14.5
Friday 11 September	9	11.5
Saturday 12 September	11	6
Sunday 13 September	10	6
Monday 14 September	11	12
Tuesday 15 September	10	13
Wednesday 16 September	12	12.5
Thursday 17 September	11	11.5
Friday 18 September	11	11.5
Saturday 19 September	10	6
Sunday 20 September	9	6

Share of posts by local hour

Show the figures as a table

Share of posts by Maaleht in each local hour, beside the median of its peers.
Local hour	Maaleht	Median of its peers
00:00	0%	0.3%
01:00	0%	0%
02:00	0%	0%
03:00	0%	0%
04:00	0%	0%
05:00	0%	0%
06:00	0%	0.1%
07:00	7.5%	2.2%
08:00	8%	5.2%
09:00	4.5%	6.7%
10:00	8.4%	7.7%
11:00	6.1%	8.9%
12:00	6.4%	8%
13:00	7.6%	7.3%
14:00	6.8%	9%
15:00	6.6%	7.3%
16:00	7.8%	8.3%
17:00	6.4%	6.9%
18:00	6.7%	7.1%
19:00	7.6%	5.3%
20:00	4.5%	4.9%
21:00	4.3%	2.4%
22:00	0.7%	1.7%
23:00	0.1%	0.7%

Posts a day by weekday

Show the figures as a table

Posts a day by Maaleht on each local weekday, beside the median of its peers.
Weekday	Maaleht	Median of its peers
Monday	10.5	11.9
Tuesday	9.5	13
Wednesday	10.3	13.3
Thursday	10.1	12.8
Friday	10	12.3
Saturday	9.58	5
Sunday	9.25	4.75

What it posted

Show the figures as a table

Share of each format among posts by Maaleht, and the median across its peers.
Format	Maaleht	Its peers, median
Photo	5%	4%
Video or reel	2%	1%
Album	0%	0%
Link	93%	95%
Text only	0%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

Maaleht, 18:00 to midnight: 24%
Median of its peers, 18:00 to midnight: 19%
On a weekend day, Maaleht posted 94% of a weekday's posts. The median of its peers: 68%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Maaleht's peers are 14 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

ÄripäevEstonia
Bosna infoBosnia and Herzegovina
Delovõje VedomostiEstonia
Dubrovački vjesnikCroatia
ItaliaOggiItaly
KorzárSlovakia
La RiojaSpain
ParkietPoland
Pärnu PostimeesEstonia
Postimees (Russian)Estonia
SakalaEstonia
Tartu PostimeesEstonia
The Slovak SpectatorSlovakia
Virumaa TeatajaEstonia

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