The posting benchmark

Eesti Päevaleht on Facebook, beside its peers

How Eesti Päevaleht's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country: Estonia
Sub-region: Southern and Eastern Europe
Region: Europe
Kind: Publisher, digital-native or agency
Followers: Under 100k

Within Estonia

Eesti Päevaleht: at least 1.6 a day

Median in Estonia: at least 6.1 a day

Posts a dayat least 15th/15Photos and video15th/15Evening posts15th/15Weekend day

Engagement per post8th/15Engagement a dayat least 15th/15Per 1,000 followers9th/15Comments per post12th/15Comments a dayat least 15th/15

Eesti Päevaleht, Estonia

Place the dots by

15thor higher, of 15

Rank among its peers, highest first, posts a day

Eesti Päevaleht posted at least 1.6 times a day to Facebook. The median of its 14 peers: 10.3.

Facebook's Graph API returns a limited number of posts, so Eesti Päevaleht's figure is a floor: at least 1.6 a day over the 12 weeks, and 1.6 a day over the 83 days read, from Tuesday 30 June.

Peers: 14 news publishers in southern and eastern Europe with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Eesti Päevaleht's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Eesti Päevaleht beside 14 peers

Eesti Päevaleht and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	at least 1.6	15th or higher of 15	10.3
Photos and video	0%	15th of 15	7%
Evening posts	0%	15th of 15	19%
Weekend day	Not counted	No rank	68%
Engagement per post	4	8th of 15	5
Engagement a day	at least 13	15th or higher of 15	204
Engagement per 1,000 followers	0.11	9th of 15	0.21
Comments per post	2.3	12th of 15	3.5
Comments a day	at least 3.6	15th or higher of 15	36

What it would take

Where its posting stands beside its peers

Its posts a day are a floor: at least 1.6, beside a median of 10.3 for its peers, so we don't work out a gap in posts.

How it posts

Below the median of its peers on photos and video (0%; median 7%) and evening posts (0%; median 19%). Its posts a day are a floor, so these aren't counted in posts.
A weekend day isn't counted: days before Tuesday 30 June weren't read.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Eesti Päevaleht's posts drew at least 3.6 comments a day. The median of its peers: 36.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Eesti Päevaleht's.

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Or one of its peers in its own country

Day by day

How Eesti Päevaleht posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

The first days of the window went unread: Facebook returned no older posts, so the line starts on its first day with a post.

Eesti Päevaleht
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by Eesti Päevaleht, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	Eesti Päevaleht	Median of its peers
Tuesday 30 June	4	13.5
Wednesday 1 July	0	14
Thursday 2 July	4	12
Friday 3 July	4	11.5
Saturday 4 July	0	5.5
Sunday 5 July	0	4
Monday 6 July	1	11.5
Tuesday 7 July	2	13.5
Wednesday 8 July	0	15
Thursday 9 July	2	11.5
Friday 10 July	2	13.5
Saturday 11 July	0	5
Sunday 12 July	0	5.5
Monday 13 July	1	12
Tuesday 14 July	4	13.5
Wednesday 15 July	0	14.5
Thursday 16 July	4	11.5
Friday 17 July	4	13
Saturday 18 July	0	4
Sunday 19 July	0	4
Monday 20 July	0	13
Tuesday 21 July	7	14.5
Wednesday 22 July	4	13
Thursday 23 July	6	11.5
Friday 24 July	4	12.5
Saturday 25 July	0	8
Sunday 26 July	0	4.5
Monday 27 July	1	11
Tuesday 28 July	4	13.5
Wednesday 29 July	1	12
Thursday 30 July	0	14
Friday 31 July	5	13
Saturday 1 August	0	5.5
Sunday 2 August	0	6
Monday 3 August	1	12
Tuesday 4 August	3	14
Wednesday 5 August	0	12.5
Thursday 6 August	3	11.5
Friday 7 August	4	12
Saturday 8 August	0	5.5
Sunday 9 August	0	5.5
Monday 10 August	1	12.5
Tuesday 11 August	4	13
Wednesday 12 August	0	13.5
Thursday 13 August	3	12.5
Friday 14 August	4	10.5
Saturday 15 August	0	7.5
Sunday 16 August	0	6.5
Monday 17 August	1	12
Tuesday 18 August	4	13.5
Wednesday 19 August	1	12.5
Thursday 20 August	0	9.5
Friday 21 August	4	11
Saturday 22 August	0	5.5
Sunday 23 August	0	5.5
Monday 24 August	1	13.5
Tuesday 25 August	5	12.5
Wednesday 26 August	1	14.5
Thursday 27 August	4	14.5
Friday 28 August	1	13
Saturday 29 August	0	6
Sunday 30 August	0	5.5
Monday 31 August	0	11.5
Tuesday 1 September	2	14
Wednesday 2 September	1	14
Thursday 3 September	5	15
Friday 4 September	3	14.5
Saturday 5 September	0	7
Sunday 6 September	0	5.5
Monday 7 September	1	11
Tuesday 8 September	4	13.5
Wednesday 9 September	0	14.5
Thursday 10 September	3	14.5
Friday 11 September	0	11.5
Saturday 12 September	0	6
Sunday 13 September	0	6
Monday 14 September	0	12
Tuesday 15 September	0	13
Wednesday 16 September	1	12.5
Thursday 17 September	2	11.5
Friday 18 September	0	11.5
Saturday 19 September	0	6
Sunday 20 September	0	6

Share of posts by local hour

Show the figures as a table

Share of posts by Eesti Päevaleht in each local hour, beside the median of its peers.
Local hour	Eesti Päevaleht	Median of its peers
00:00	0%	0.3%
01:00	0%	0%
02:00	0%	0%
03:00	0%	0%
04:00	0%	0%
05:00	6.9%	0%
06:00	5.4%	0.1%
07:00	41.2%	2.2%
08:00	30.5%	5.2%
09:00	8.4%	6.7%
10:00	0%	7.7%
11:00	2.3%	8.9%
12:00	1.5%	8%
13:00	2.3%	7.3%
14:00	1.5%	9%
15:00	0%	7.3%
16:00	0%	8.3%
17:00	0%	6.9%
18:00	0%	7.1%
19:00	0%	5.3%
20:00	0%	4.9%
21:00	0%	2.4%
22:00	0%	1.7%
23:00	0%	0.7%

Posts a day by weekday

Show the figures as a table

Posts a day by Eesti Päevaleht on each local weekday, beside the median of its peers.
Weekday	Eesti Päevaleht	Median of its peers
Monday	0.7	11.9
Tuesday	3.6	13
Wednesday	0.8	13.3
Thursday	3	12.8
Friday	2.9	12.3
Saturday	0	5
Sunday	0	4.75

What it posted

Show the figures as a table

Share of each format among posts by Eesti Päevaleht, and the median across its peers.
Format	Eesti Päevaleht	Its peers, median
Photo	0%	4%
Video or reel	0%	1%
Album	0%	0%
Link	100%	95%
Text only	0%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

Eesti Päevaleht, 18:00 to midnight: 0%
Median of its peers, 18:00 to midnight: 19%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Eesti Päevaleht's peers are 14 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

ÄripäevEstonia
Bosna infoBosnia and Herzegovina
Delovõje VedomostiEstonia
Dubrovački vjesnikCroatia
ItaliaOggiItaly
KorzárSlovakia
La RiojaSpain
ParkietPoland
Pärnu PostimeesEstonia
Postimees (Russian)Estonia
SakalaEstonia
Tartu PostimeesEstonia
The Slovak SpectatorSlovakia
Virumaa TeatajaEstonia

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