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The posting benchmark

Eesti Ekspress on Facebook, beside its peers

How Eesti Ekspress's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in southern and eastern Europe with 20k to 200k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Eesti Ekspress: 6 a day

Median in Estonia: at least 6.1 a day

That is 0.2 fewer a day than the median in Estonia.

Place the dots by

Posts a day17th/19Photos and video6th/19Evening posts13th/19Weekend day1st/19
Engagement per post12th/19Engagement a day14th/19Per 1,000 followers8th/19Comments per post10th/19Comments a day15th/19

Eesti Ekspress, Estonia

17thof 19

Rank among its peers, highest first, posts a day

Eesti Ekspress posted 6 times a day to Facebook, 78% less than the median of 18 news publishers in southern and eastern Europe with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

21.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Eesti Ekspress's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Eesti Ekspress beside 18 peers

Eesti Ekspress and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day617th of 1927
Photos and video17%6th of 199%
Evening posts27%13th of 1928%
Weekend day133%1st of 1971%
Engagement per post812th of 1911
Engagement a day27814th of 191,146
Engagement per 1,000 followers0.168th of 190.093
Comments per post8.110th of 1911
Comments a day4815th of 19292

What it would take

What would reaching the median of its peers take?

21.1more posts a day

148 a week, to reach the median of its peers: 27 a day, against 6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 28%

    1 more of its 42 posts a week between 18:00 and midnight: 11 now, 12 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Eesti Ekspress's Facebook posts drew 48 comments a day, 83% less than the median of 18 news publishers in southern and eastern Europe with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Eesti Ekspress's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Eesti Ekspress posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Eesti Ekspress
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Eesti Ekspress, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEesti EkspressMedian of its peers
Monday 29 June529.5
Tuesday 30 June431
Wednesday 1 July934
Thursday 2 July631.5
Friday 3 July530
Saturday 4 July521
Sunday 5 July518
Monday 6 July531.5
Tuesday 7 July432
Wednesday 8 July829.5
Thursday 9 July427.5
Friday 10 July428
Saturday 11 July719.5
Sunday 12 July622
Monday 13 July631.5
Tuesday 14 July332.5
Wednesday 15 July632
Thursday 16 July728.5
Friday 17 July628
Saturday 18 July622
Sunday 19 July425
Monday 20 July426.5
Tuesday 21 July530
Wednesday 22 July530
Thursday 23 July531
Friday 24 July630
Saturday 25 July1417
Sunday 26 July1022
Monday 27 July329.5
Tuesday 28 July630.5
Wednesday 29 July633
Thursday 30 July628.5
Friday 31 July529
Saturday 1 August222.5
Sunday 2 August420
Monday 3 August328
Tuesday 4 August429.5
Wednesday 5 August630
Thursday 6 August730
Friday 7 August427
Saturday 8 August1022.5
Sunday 9 August1116.5
Monday 10 August527.5
Tuesday 11 August429.5
Wednesday 12 August833.5
Thursday 13 August528.5
Friday 14 August229.5
Saturday 15 August1326
Sunday 16 August1020.5
Monday 17 August532
Tuesday 18 August432.5
Wednesday 19 August928.5
Thursday 20 August1028
Friday 21 August427
Saturday 22 August623.5
Sunday 23 August517.5
Monday 24 August329.5
Tuesday 25 August631
Wednesday 26 August727.5
Thursday 27 August732
Friday 28 August330
Saturday 29 August422.5
Sunday 30 August722
Monday 31 August431.5
Tuesday 1 September632
Wednesday 2 September630
Thursday 3 September530.5
Friday 4 September629
Saturday 5 September1225
Sunday 6 September1126
Monday 7 September831
Tuesday 8 September533.5
Wednesday 9 September530
Thursday 10 September631.5
Friday 11 September529
Saturday 12 September623.5
Sunday 13 September621
Monday 14 September726.5
Tuesday 15 September631
Wednesday 16 September733
Thursday 17 September631
Friday 18 September633
Saturday 19 September321
Sunday 20 September719.5

Share of posts by local hour

Show the figures as a table
Share of posts by Eesti Ekspress in each local hour, beside the median of its peers.
Local hourEesti EkspressMedian of its peers
00:000.2%0.5%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:001%0.6%
07:006.2%2.6%
08:009.5%5.8%
09:006%6.8%
10:007.6%6.8%
11:006.4%7.3%
12:007.6%7.3%
13:005.2%7.1%
14:006.4%6.9%
15:005.2%6.5%
16:005.4%6.3%
17:006%6.6%
18:004.8%6.3%
19:006.2%6%
20:008.5%5.9%
21:004.6%5.3%
22:002%4.3%
23:001.2%1%

Posts a day by weekday

Show the figures as a table
Posts a day by Eesti Ekspress on each local weekday, beside the median of its peers.
WeekdayEesti EkspressMedian of its peers
Monday4.7528.6
Tuesday4.8330.1
Wednesday6.8330.7
Thursday6.1729.9
Friday4.6728.9
Saturday7.3322.6
Sunday7.1722.4

What it posted

Show the figures as a table
Share of each format among posts by Eesti Ekspress, and the median across its peers.
FormatEesti EkspressIts peers, median
Photo8%4%
Video or reel9%2%
Album0%0%
Link83%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Eesti Ekspress, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Eesti Ekspress posted 133% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Eesti Ekspress's peers are 18 news publishers in southern and eastern Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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