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The posting benchmark

Delfi RUS on Facebook, beside its peers

How Delfi RUS's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in southern and eastern Europe with 20k to 200k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Delfi RUS: 37.7 a day

Median in Estonia: at least 6.1 a day

That is 31.6 more a day than the median in Estonia.

Place the dots by

Posts a day5th/19Photos and video8th/19Evening posts13th/19Weekend day7th/19
Engagement per post8th/19Engagement a day2nd/19Per 1,000 followers7th/19Comments per post8th/19Comments a day5th/19

Delfi RUS, Estonia

5thof 19

Rank among its peers, highest first, posts a day

Delfi RUS posted 37.7 times a day to Facebook, 40% more than the median of 18 news publishers in southern and eastern Europe with 20k to 200k followers, 29 June to 20 September 2026.

The comments its posts draw

937 comments a day, 3.2 times the median of its peers. What it would take

See all nine measures

Delfi RUS's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Delfi RUS beside 18 peers

Delfi RUS and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day37.75th of 1927
Photos and video10%8th of 199%
Evening posts25%13th of 1928%
Weekend day85%7th of 1971%
Engagement per post128th of 1911
Engagement a day4,3952nd of 191,146
Engagement per 1,000 followers0.187th of 190.093
Comments per post258th of 1911
Comments a day9375th of 19292

The comments

The comments its posts draw

937comments a day

on its Facebook posts, 3.2 times the median of its peers (292)

Spread evenly over 24 hours, that is 39 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Delfi RUS beside its 18 peers

  • Delfi RUS: 937 a day
  • Median of its peers: 292
  • 90th percentile of its peers: 1,328
  • Middle half of its peers: 63 to 721
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 28%

    8 more of its 264 posts a week between 18:00 and midnight: 66 now, 74 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Delfi RUS's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Delfi RUS posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Delfi RUS
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Delfi RUS, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDelfi RUSMedian of its peers
Monday 29 June4229.5
Tuesday 30 June4031
Wednesday 1 July5034
Thursday 2 July4031.5
Friday 3 July4330
Saturday 4 July3221
Sunday 5 July3818
Monday 6 July4331.5
Tuesday 7 July4832
Wednesday 8 July4929.5
Thursday 9 July5627.5
Friday 10 July4828
Saturday 11 July2819.5
Sunday 12 July3422
Monday 13 July4631.5
Tuesday 14 July3932.5
Wednesday 15 July4832
Thursday 16 July4128.5
Friday 17 July4228
Saturday 18 July3122
Sunday 19 July4025
Monday 20 July3926.5
Tuesday 21 July4230
Wednesday 22 July3430
Thursday 23 July4831
Friday 24 July4330
Saturday 25 July3617
Sunday 26 July3922
Monday 27 July4629.5
Tuesday 28 July4230.5
Wednesday 29 July3633
Thursday 30 July4728.5
Friday 31 July4229
Saturday 1 August2722.5
Sunday 2 August3320
Monday 3 August3328
Tuesday 4 August4129.5
Wednesday 5 August3630
Thursday 6 August4230
Friday 7 August3627
Saturday 8 August4522.5
Sunday 9 August4316.5
Monday 10 August3527.5
Tuesday 11 August3729.5
Wednesday 12 August3133.5
Thursday 13 August3428.5
Friday 14 August3629.5
Saturday 15 August2426
Sunday 16 August2920.5
Monday 17 August3632
Tuesday 18 August3332.5
Wednesday 19 August3228.5
Thursday 20 August3928
Friday 21 August2827
Saturday 22 August3023.5
Sunday 23 August3717.5
Monday 24 August2729.5
Tuesday 25 August3231
Wednesday 26 August3827.5
Thursday 27 August4032
Friday 28 August2930
Saturday 29 August3722.5
Sunday 30 August3022
Monday 31 August3831.5
Tuesday 1 September4232
Wednesday 2 September5030
Thursday 3 September3730.5
Friday 4 September4229
Saturday 5 September3125
Sunday 6 September3826
Monday 7 September4331
Tuesday 8 September4133.5
Wednesday 9 September3230
Thursday 10 September3531.5
Friday 11 September4229
Saturday 12 September2623.5
Sunday 13 September3021
Monday 14 September4126.5
Tuesday 15 September2831
Wednesday 16 September3933
Thursday 17 September3431
Friday 18 September3633
Saturday 19 September2921
Sunday 20 September3419.5

Share of posts by local hour

Show the figures as a table
Share of posts by Delfi RUS in each local hour, beside the median of its peers.
Local hourDelfi RUSMedian of its peers
00:000.1%0.5%
01:000.1%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.1%0.6%
07:003.8%2.6%
08:006.9%5.8%
09:006.8%6.8%
10:007.4%6.8%
11:007.3%7.3%
12:007.5%7.3%
13:008%7.1%
14:007.8%6.9%
15:006.3%6.5%
16:006.7%6.3%
17:006.1%6.6%
18:005.4%6.3%
19:006%6%
20:005.6%5.9%
21:005.9%5.3%
22:002%4.3%
23:000.2%1%

Posts a day by weekday

Show the figures as a table
Posts a day by Delfi RUS on each local weekday, beside the median of its peers.
WeekdayDelfi RUSMedian of its peers
Monday39.228.6
Tuesday38.830.1
Wednesday39.630.7
Thursday41.129.9
Friday38.828.9
Saturday31.222.6
Sunday35.622.4

What it posted

Show the figures as a table
Share of each format among posts by Delfi RUS, and the median across its peers.
FormatDelfi RUSIts peers, median
Photo4%4%
Video or reel4%2%
Album2%0%
Link90%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Delfi RUS, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Delfi RUS posted 85% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Delfi RUS's peers are 18 news publishers in southern and eastern Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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