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The posting benchmark

Äripäev on Facebook, beside its peers

How Äripäev's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 16 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Äripäev: 6.1 a day

Median in Estonia: at least 6.1 a day

Place the dots by

Posts a day10th/17Photos and video5th/17Evening posts9th/17Weekend day11th/16
Engagement per post7th/17Engagement a day10th/17Per 1,000 followers6th/17Comments per post5th/17Comments a day7th/17

Äripäev, Estonia

10thof 17

Rank among its peers, highest first, posts a day

Äripäev posted 6.1 times a day to Facebook. The median of its 16 peers: 8.6.

Its first gap: posts a day

2.5 more posts a day would reach its peers' median. What it would take

Peers: 16 news publishers in southern and eastern Europe with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Äripäev's 16 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Äripäev beside 16 peers

Äripäev and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.110th of 178.6
Photos and video15%5th of 177%
Evening posts20%9th of 1722%
Weekend day67%11th of 1671%
Engagement per post9.57th of 176
Engagement a day20610th of 17210
Engagement per 1,000 followers0.276th of 170.14
Comments per post75th of 173.8
Comments a day437th of 1736

What it would take

What would reaching the median of its peers take?

2.5more posts a day

18 a week, to reach the median of its peers: 8.6 a day, against 6.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 20% of its posts; the median of its peers 22%

    2 more of its 43 posts a week between 18:00 and midnight: 8 now, 10 at the median

  • Weekend day

    A weekend day: 67% of a weekday's posts; the median of its peers 71%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Äripäev's posts drew 43 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Äripäev's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Äripäev posted, beside its peers

Its own posts beside its 16 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Äripäev
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Äripäev, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayÄripäevMedian of its peers
Monday 29 June1010
Tuesday 30 June710.5
Wednesday 1 July813.5
Thursday 2 July59
Friday 3 July59.5
Saturday 4 July47.5
Sunday 5 July47.5
Monday 6 July59
Tuesday 7 July610.5
Wednesday 8 July119.5
Thursday 9 July98.5
Friday 10 July78.5
Saturday 11 July58
Sunday 12 July57.5
Monday 13 July611
Tuesday 14 July710.5
Wednesday 15 July69.5
Thursday 16 July89.5
Friday 17 July38.5
Saturday 18 July37
Sunday 19 July35.5
Monday 20 July510.5
Tuesday 21 July811
Wednesday 22 July610
Thursday 23 July59.5
Friday 24 July69
Saturday 25 July311.5
Sunday 26 July49
Monday 27 July98.5
Tuesday 28 July710
Wednesday 29 July69
Thursday 30 July310.5
Friday 31 July49.5
Saturday 1 August48
Sunday 2 August48
Monday 3 August611.5
Tuesday 4 August610
Wednesday 5 August610
Thursday 6 August59.5
Friday 7 August68
Saturday 8 August610
Sunday 9 August58
Monday 10 August810
Tuesday 11 August78.5
Wednesday 12 August711
Thursday 13 August69.5
Friday 14 August68.5
Saturday 15 August811.5
Sunday 16 August89.5
Monday 17 August610
Tuesday 18 August510
Wednesday 19 August710.5
Thursday 20 August611
Friday 21 August79
Saturday 22 August68.5
Sunday 23 August48.5
Monday 24 August911
Tuesday 25 August810.5
Wednesday 26 August811
Thursday 27 August611
Friday 28 August811
Saturday 29 August68
Sunday 30 August58.5
Monday 31 August68.5
Tuesday 1 September89.5
Wednesday 2 September710
Thursday 3 September911.5
Friday 4 September612
Saturday 5 September410
Sunday 6 September210.5
Monday 7 September710
Tuesday 8 September611.5
Wednesday 9 September811
Thursday 10 September910
Friday 11 September108.5
Saturday 12 September48
Sunday 13 September38.5
Monday 14 September89.5
Tuesday 15 September89.5
Wednesday 16 September910.5
Thursday 17 September89
Friday 18 September310
Saturday 19 September58
Sunday 20 September48

Share of posts by local hour

Show the figures as a table
Share of posts by Äripäev in each local hour, beside the median of its peers.
Local hourÄripäevMedian of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.2%
07:000.2%3.5%
08:0012.4%6.2%
09:006.6%6.7%
10:006.6%8.3%
11:009.5%7.7%
12:007%8.1%
13:005.4%7.3%
14:009.5%8%
15:006.4%6.6%
16:009.1%7%
17:007.8%6.8%
18:008.3%5.9%
19:005.6%5.3%
20:004.6%5%
21:000.8%4.2%
22:000.2%2.2%
23:000%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Äripäev on each local weekday, beside the median of its peers.
WeekdayÄripäevMedian of its peers
Monday7.089.25
Tuesday6.929.46
Wednesday7.4210.2
Thursday6.589.76
Friday5.928.96
Saturday4.838.46
Sunday4.258.21

What it posted

Show the figures as a table
Share of each format among posts by Äripäev, and the median across its peers.
FormatÄripäevIts peers, median
Photo7%4%
Video or reel5%1%
Album3%0%
Link85%95%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Äripäev, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Äripäev posted 67% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Äripäev's peers are 16 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 16 peers, A to Z.

The peers

Its 16 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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