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The posting benchmark

Sakala on Facebook, beside its peers

How Sakala's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Sakala: 4.2 a day

Median in Estonia: at least 6.1 a day

That is 2 fewer a day than the median in Estonia.

Place the dots by

Posts a day12th/14Photos and video8th/14Evening posts12th/14Weekend day10th/13
Engagement per post1st/14Engagement a day6th/14Per 1,000 followers1st/14Comments per post6th/14Comments a day12th/14

Sakala, Estonia

12thof 14

Rank among its peers, highest first, posts a day

Sakala posted 4.2 times a day to Facebook, at least 69% less than the median of 13 news publishers in southern and eastern Europe with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

9.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Sakala's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sakala beside 13 peers

Sakala and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4.212th of 1413.3
Photos and video7%8th of 1410%
Evening posts9%12th of 1424%
Weekend day57%10th of 1372.1%
Engagement per post221st of 144
Engagement a day2116th of 14206
Engagement per 1,000 followers1.61st of 140.11
Comments per post4.16th of 143.4
Comments a day1712th of 1443

What it would take

What would reaching the median of its peers take?

9.2more posts a day

65 a week, to reach the median of its peers: 13.3 a day, against 4.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    7.5% of its posts; the median of its peers 10.3%

    1 more of its 29 posts a week as photos or video: 2 now, 3 at the median

  • Evening posts

    18:00 to midnight: 9% of its posts; the median of its peers 24%

    4 more of its 29 posts a week between 18:00 and midnight: 3 now, 7 at the median

  • Weekend day

    A weekend day: 57.2% of a weekday's posts; the median of its peers 72.1%

    2 more posts a weekend, all on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Sakala's Facebook posts drew 17 comments a day, at least 61% less than the median of 13 news publishers in southern and eastern Europe with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sakala's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Sakala posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Sakala
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Sakala, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySakalaMedian of its peers
Monday 29 June314
Tuesday 30 June516
Wednesday 1 July513
Thursday 2 July316
Friday 3 July814
Saturday 4 July210
Sunday 5 July010
Monday 6 July215
Tuesday 7 July616
Wednesday 8 July219
Thursday 9 July314
Friday 10 July618
Saturday 11 July49
Sunday 12 July29
Monday 13 July314
Tuesday 14 July416
Wednesday 15 July519
Thursday 16 July413
Friday 17 July517
Saturday 18 July18
Sunday 19 July17
Monday 20 July115
Tuesday 21 July115
Wednesday 22 July515
Thursday 23 July715
Friday 24 July716
Saturday 25 July1013
Sunday 26 July310
Monday 27 July713
Tuesday 28 July916
Wednesday 29 July415
Thursday 30 July517
Friday 31 July818
Saturday 1 August410
Sunday 2 August210
Monday 3 August312
Tuesday 4 August516
Wednesday 5 August815
Thursday 6 August614
Friday 7 August618
Saturday 8 August410
Sunday 9 August28
Monday 10 August415
Tuesday 11 August718
Wednesday 12 August616
Thursday 13 August516
Friday 14 August714
Saturday 15 August413
Sunday 16 August210
Monday 17 August314
Tuesday 18 August617
Wednesday 19 August516
Thursday 20 August511
Friday 21 August714
Saturday 22 August411
Sunday 23 August011
Monday 24 August417
Tuesday 25 August615
Wednesday 26 August817
Thursday 27 August518
Friday 28 August715
Saturday 29 August510
Sunday 30 August210
Monday 31 August316
Tuesday 1 September319
Wednesday 2 September418
Thursday 3 September617
Friday 4 September518
Saturday 5 September110
Sunday 6 September011
Monday 7 September413
Tuesday 8 September314
Wednesday 9 September617
Thursday 10 September220
Friday 11 September413
Saturday 12 September410
Sunday 13 September310
Monday 14 September416
Tuesday 15 September017
Wednesday 16 September516
Thursday 17 September115
Friday 18 September314
Saturday 19 September410
Sunday 20 September19

Share of posts by local hour

Show the figures as a table
Share of posts by Sakala in each local hour, beside the median of its peers.
Local hourSakalaMedian of its peers
00:000.3%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.1%
07:000%4.2%
08:007.2%6.9%
09:008.3%6.6%
10:008.6%7.3%
11:0012%7.1%
12:008.6%8.2%
13:008.9%7.1%
14:0010.3%7.5%
15:008.3%6%
16:0012%6.3%
17:006.3%6.8%
18:002.3%7.2%
19:002.3%6.2%
20:002%5.2%
21:000.9%4.8%
22:001.1%2.2%
23:000.6%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Sakala on each local weekday, beside the median of its peers.
WeekdaySakalaMedian of its peers
Monday3.4215.9
Tuesday4.5816.6
Wednesday5.2516.5
Thursday4.3316.1
Friday6.0816.7
Saturday3.839.58
Sunday1.589.25

What it posted

Show the figures as a table
Share of each format among posts by Sakala, and the median across its peers.
FormatSakalaIts peers, median
Photo2%5%
Video or reel3%1%
Album2%0%
Link93%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Sakala, 18:00 to midnight: 9%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Sakala posted 57% of a weekday's posts. The median of its peers: 72.1%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sakala's peers are 13 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us