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The posting benchmark

Samayam Malayalam on Facebook, beside its peers

How Samayam Malayalam's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in India with 200k to 2m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within India

Samayam Malayalam: 26.8 a day

Median in India: 93.1 a day

That is 66.3 fewer a day than the median in India.

Place the dots by

Posts a day13th/14Photos and video1st/14Evening posts9th/14Weekend day3rd/14
Engagement per post2nd/14Engagement a day6th/14Per 1,000 followers1st/14Comments per post4th/14Comments a day5th/14

Samayam Malayalam, India

13thof 14

Rank among its peers, highest first, posts a day

Samayam Malayalam posted 26.8 times a day to Facebook, 49% less than the median of 13 news publishers in India with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

25.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Samayam Malayalam's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Samayam Malayalam beside 13 peers

Samayam Malayalam and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.813th of 1452.2
Photos and video99%1st of 1446%
Evening posts19%9th of 1420%
Weekend day95%3rd of 1467%
Engagement per post292nd of 142
Engagement a day6,4116th of 141,249
Engagement per 1,000 followers0.0391st of 140.0048
Comments per post184th of 142.7
Comments a day4725th of 14143

What it would take

What would reaching the median of its peers take?

25.4more posts a day

178 a week, to reach the median of its peers: 52.2 a day, against 26.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 19% of its posts; the median of its peers 20%

    2 more of its 188 posts a week between 18:00 and midnight: 36 now, 38 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Samayam Malayalam's posts drew 472 comments a day, 3.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Samayam Malayalam's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Samayam Malayalam posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Samayam Malayalam
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Samayam Malayalam, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySamayam MalayalamMedian of its peers
Monday 29 June1443
Tuesday 30 June2353
Wednesday 1 July2551
Thursday 2 July2154
Friday 3 July2251
Saturday 4 July1751
Sunday 5 July2621
Monday 6 July1646
Tuesday 7 July2553
Wednesday 8 July2353
Thursday 9 July2757
Friday 10 July2757
Saturday 11 July2149
Sunday 12 July2224
Monday 13 July2549
Tuesday 14 July2951
Wednesday 15 July2955
Thursday 16 July3458
Friday 17 July2256
Saturday 18 July2250
Sunday 19 July2322
Monday 20 July2247
Tuesday 21 July2469
Wednesday 22 July2956
Thursday 23 July2657
Friday 24 July1252
Saturday 25 July1842
Sunday 26 July2119
Monday 27 July2354
Tuesday 28 July2960
Wednesday 29 July2659
Thursday 30 July3957
Friday 31 July2655
Saturday 1 August3445
Sunday 2 August2822
Monday 3 August3344
Tuesday 4 August3356
Wednesday 5 August3951
Thursday 6 August3153
Friday 7 August4051
Saturday 8 August3036
Sunday 9 August4715
Monday 10 August2248
Tuesday 11 August2748
Wednesday 12 August3750
Thursday 13 August4361
Friday 14 August3551
Saturday 15 August3736
Sunday 16 August3316
Monday 17 August3753
Tuesday 18 August2143
Wednesday 19 August2951
Thursday 20 August3752
Friday 21 August2553
Saturday 22 August3338
Sunday 23 August3714
Monday 24 August2946
Tuesday 25 August2552
Wednesday 26 August2052
Thursday 27 August1944
Friday 28 August2465
Saturday 29 August1949
Sunday 30 August2721
Monday 31 August3346
Tuesday 1 September4062
Wednesday 2 September2951
Thursday 3 September2761
Friday 4 September2550
Saturday 5 September3145
Sunday 6 September2532
Monday 7 September3551
Tuesday 8 September3560
Wednesday 9 September2472
Thursday 10 September2564
Friday 11 September3052
Saturday 12 September2945
Sunday 13 September1431
Monday 14 September2454
Tuesday 15 September2353
Wednesday 16 September2264
Thursday 17 September2058
Friday 18 September1652
Saturday 19 September647
Sunday 20 September1925

Share of posts by local hour

Show the figures as a table
Share of posts by Samayam Malayalam in each local hour, beside the median of its peers.
Local hourSamayam MalayalamMedian of its peers
00:000.3%0.1%
01:000.1%0%
02:000%0%
03:000.1%0%
04:000%0%
05:000%0%
06:003.4%0.2%
07:001.2%2.2%
08:002.8%4.9%
09:005.8%7.7%
10:008.4%9.4%
11:009%8.5%
12:008.8%8.4%
13:007.6%8%
14:008%6.9%
15:009.5%8%
16:0010%7.5%
17:006%6.8%
18:005.6%5.6%
19:004.7%5.2%
20:003.1%4%
21:003.1%3.5%
22:000.9%2.5%
23:001.6%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Samayam Malayalam on each local weekday, beside the median of its peers.
WeekdaySamayam MalayalamMedian of its peers
Monday26.344.1
Tuesday27.857.2
Wednesday27.655.1
Thursday29.256.8
Friday25.355.8
Saturday24.342.7
Sunday27.333.4

What it posted

Show the figures as a table
Share of each format among posts by Samayam Malayalam, and the median across its peers.
FormatSamayam MalayalamIts peers, median
Photo59%25%
Video or reel40%11%
Album0%2%
Link1%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Samayam Malayalam, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Samayam Malayalam posted 95% of a weekday's posts. The median of its peers: 67%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Samayam Malayalam's peers are 13 news publishers in India with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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