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The posting benchmark

Business Standard on Facebook, beside its peers

How Business Standard's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 16 peers: news publishers in India with 200k to 2m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within India

Business Standard: 45.3 a day

Median in India: 93.1 a day

That is 47.8 fewer a day than the median in India.

Place the dots by

Posts a day8th/17Photos and video16th/17Evening posts15th/17Weekend day16th/17
Engagement per post12th/17Engagement a day13th/17Per 1,000 followers12th/17Comments per post13th/17Comments a day13th/17

Business Standard, India

8thof 17

Rank among its peers, highest first, posts a day

Business Standard posted 45.3 times a day to Facebook. The median of its 16 peers: 43.2.

Its first gap: photos and video

158 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 16 news publishers in India with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Business Standard's 16 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Standard beside 16 peers

Business Standard and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day45.38th of 1743.2
Photos and video15%16th of 1765%
Evening posts9%15th of 1722%
Weekend day40%16th of 1775%
Engagement per post212th of 1716
Engagement a day95013th of 176,595
Engagement per 1,000 followers0.003312th of 170.016
Comments per post2.413th of 1711
Comments a day11013th of 17402

What it would take

What would reaching the median of its peers take?

Business Standard's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

158more posts a week

as photos or video, of its 317 a week: 47 now, 205 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 317 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 9% of its posts; the median of its peers 22%

    40 more of its 317 posts a week between 18:00 and midnight: 29 now, 69 at the median

  • Weekend day

    A weekend day: 40% of a weekday's posts; the median of its peers 75%

    40 more posts a weekend, all on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Standard's Facebook posts drew 110 comments a day, 73% less than the median of 16 news publishers in India with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Standard's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Business Standard posted, beside its peers

Its own posts beside its 16 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Standard
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Standard, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness StandardMedian of its peers
Monday 29 June2343
Tuesday 30 June2641
Wednesday 1 July2549.5
Thursday 2 July3047
Friday 3 July2142.5
Saturday 4 July1745
Sunday 5 July226
Monday 6 July2944.5
Tuesday 7 July6548
Wednesday 8 July6447
Thursday 9 July7248
Friday 10 July12244.5
Saturday 11 July4938.5
Sunday 12 July026
Monday 13 July2440.5
Tuesday 14 July7648
Wednesday 15 July6650.5
Thursday 16 July5849
Friday 17 July5642
Saturday 18 July4442.5
Sunday 19 July324
Monday 20 July6943
Tuesday 21 July6953.5
Wednesday 22 July2253.5
Thursday 23 July6147.5
Friday 24 July7945
Saturday 25 July3242.5
Sunday 26 July126
Monday 27 July7040.5
Tuesday 28 July6248.5
Wednesday 29 July2951
Thursday 30 July6347.5
Friday 31 July7147
Saturday 1 August4040
Sunday 2 August227
Monday 3 August2044
Tuesday 4 August5650
Wednesday 5 August6546
Thursday 6 August5743.5
Friday 7 August6045
Saturday 8 August3635
Sunday 9 August125.5
Monday 10 August2446
Tuesday 11 August7247.5
Wednesday 12 August6349
Thursday 13 August5753.5
Friday 14 August4849.5
Saturday 15 August5435
Sunday 16 August031
Monday 17 August3149
Tuesday 18 August2747
Wednesday 19 August6343.5
Thursday 20 August5441
Friday 21 August5952
Saturday 22 August5636.5
Sunday 23 August328.5
Monday 24 August2747.5
Tuesday 25 August5248.5
Wednesday 26 August6045.5
Thursday 27 August3841
Friday 28 August6544
Saturday 29 August5035.5
Sunday 30 August226.5
Monday 31 August3741.5
Tuesday 1 September8745
Wednesday 2 September6649
Thursday 3 September7349
Friday 4 September6244
Saturday 5 September4238
Sunday 6 September228.5
Monday 7 September6046.5
Tuesday 8 September6454
Wednesday 9 September7449
Thursday 10 September6446.5
Friday 11 September7042.5
Saturday 12 September6540
Sunday 13 September427.5
Monday 14 September5537
Tuesday 15 September5644
Wednesday 16 September6448
Thursday 17 September7247.5
Friday 18 September2151.5
Saturday 19 September1940
Sunday 20 September229

Share of posts by local hour

Show the figures as a table
Share of posts by Business Standard in each local hour, beside the median of its peers.
Local hourBusiness StandardMedian of its peers
00:000.1%0.3%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000%1.7%
07:001.4%2.7%
08:005.8%3.4%
09:009.7%5.6%
10:009.8%8.8%
11:0014%8.6%
12:0011.9%8.6%
13:0010.4%8%
14:008.1%7%
15:009.2%8.1%
16:007.4%7.7%
17:002.9%6.6%
18:003.8%5.8%
19:004.7%5.3%
20:000.5%4.5%
21:000.2%3.6%
22:000.1%2.7%
23:000%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Business Standard on each local weekday, beside the median of its peers.
WeekdayBusiness StandardMedian of its peers
Monday39.343.4
Tuesday59.349
Wednesday55.148.5
Thursday58.350
Friday61.245.5
Saturday4240
Sunday1.6730.7

What it posted

Show the figures as a table
Share of each format among posts by Business Standard, and the median across its peers.
FormatBusiness StandardIts peers, median
Photo9%48%
Video or reel1%13%
Album4%1%
Link84%38%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Business Standard, 18:00 to midnight: 9%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Business Standard posted 40% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Standard's peers are 16 news publishers in India with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 16 peers, A to Z.

The peers

Its 16 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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