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The posting benchmark

Indian Express Malayalam on Facebook, beside its peers

How Indian Express Malayalam's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in India with 200k to 2m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within India

Indian Express Malayalam: 52.2 a day

Median in India: 93.1 a day

That is 40.9 fewer a day than the median in India.

Place the dots by

Posts a day7th/18Photos and video14th/18Evening posts5th/18Weekend day9th/18
Engagement per post14th/18Engagement a day17th/18Per 1,000 followers14th/18Comments per post16th/18Comments a day16th/18

Indian Express Malayalam, India

7thof 18

Rank among its peers, highest first, posts a day

Indian Express Malayalam posted 52.2 times a day to Facebook. The median of its 17 peers: 42.3.

Its first gap: photos and video

40 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 17 news publishers in India with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Indian Express Malayalam's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Indian Express Malayalam beside 17 peers

Indian Express Malayalam and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day52.27th of 1842.3
Photos and video41%14th of 1852%
Evening posts29%5th of 1820.7%
Weekend day75%9th of 1867%
Engagement per post114th of 1814
Engagement a day42217th of 186,411
Engagement per 1,000 followers0.002114th of 180.016
Comments per post0.816th of 187.5
Comments a day4316th of 18333

What it would take

What would reaching the median of its peers take?

Indian Express Malayalam's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

40more posts a week

as photos or video, of its 365 a week: 151 now, 191 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 365 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Indian Express Malayalam's Facebook posts drew 43 comments a day, 87% less than the median of 17 news publishers in India with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Indian Express Malayalam's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Indian Express Malayalam posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Indian Express Malayalam
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Indian Express Malayalam, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIndian Express MalayalamMedian of its peers
Monday 29 June4341
Tuesday 30 June5641
Wednesday 1 July5043
Thursday 2 July6545
Friday 3 July5838
Saturday 4 July5140
Sunday 5 July3821
Monday 6 July6442
Tuesday 7 July7548
Wednesday 8 July7446
Thursday 9 July7144
Friday 10 July5741
Saturday 11 July5737
Sunday 12 July4622
Monday 13 July5240
Tuesday 14 July6647
Wednesday 15 July6748
Thursday 16 July6048
Friday 17 July6540
Saturday 18 July6242
Sunday 19 July4722
Monday 20 July6543
Tuesday 21 July7052
Wednesday 22 July6849
Thursday 23 July5747
Friday 24 July8045
Saturday 25 July5940
Sunday 26 July4221
Monday 27 July5438
Tuesday 28 July6543
Wednesday 29 July6842
Thursday 30 July6044
Friday 31 July6342
Saturday 1 August5039
Sunday 2 August3922
Monday 3 August5743
Tuesday 4 August7346
Wednesday 5 August5042
Thursday 6 August4740
Friday 7 August5144
Saturday 8 August4134
Sunday 9 August2023
Monday 10 August5344
Tuesday 11 August1048
Wednesday 12 August3450
Thursday 13 August7151
Friday 14 August4449
Saturday 15 August3634
Sunday 16 August2630
Monday 17 August5946
Tuesday 18 August4143
Wednesday 19 August4244
Thursday 20 August3942
Friday 21 August5252
Saturday 22 August3835
Sunday 23 August2622
Monday 24 August6043
Tuesday 25 August5647
Wednesday 26 August2950
Thursday 27 August5138
Friday 28 August6743
Saturday 29 August4934
Sunday 30 August3224
Monday 31 August6140
Tuesday 1 September6245
Wednesday 2 September5148
Thursday 3 September4850
Friday 4 September3446
Saturday 5 September3038
Sunday 6 September3225
Monday 7 September4647
Tuesday 8 September6056
Wednesday 9 September7249
Thursday 10 September6447
Friday 11 September5243
Saturday 12 September4539
Sunday 13 September3125
Monday 14 September5538
Tuesday 15 September5344
Wednesday 16 September6549
Thursday 17 September5848
Friday 18 September6441
Saturday 19 September5839
Sunday 20 September2526

Share of posts by local hour

Show the figures as a table
Share of posts by Indian Express Malayalam in each local hour, beside the median of its peers.
Local hourIndian Express MalayalamMedian of its peers
00:001.3%0.1%
01:000.7%0%
02:000.7%0%
03:000.5%0%
04:000.4%0%
05:001.9%0%
06:001.6%0.4%
07:003.7%2.2%
08:004.9%3.5%
09:005.3%6.1%
10:006.9%8.9%
11:007.4%9.1%
12:006.6%8.9%
13:006.1%8%
14:006.1%7.3%
15:005.9%9.3%
16:005.9%8.1%
17:005.5%6.6%
18:005.4%5.6%
19:005.3%5.2%
20:005.3%4.3%
21:004.5%3.4%
22:004.3%2.5%
23:003.8%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Indian Express Malayalam on each local weekday, beside the median of its peers.
WeekdayIndian Express MalayalamMedian of its peers
Monday54.842.9
Tuesday57.245.6
Wednesday55.945.8
Thursday56.845.7
Friday56.443.8
Saturday50.939.9
Sunday33.427.3

What it posted

Show the figures as a table
Share of each format among posts by Indian Express Malayalam, and the median across its peers.
FormatIndian Express MalayalamIts peers, median
Photo40%39%
Video or reel1%11%
Album0%1%
Link59%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Indian Express Malayalam, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 20.7%
  • On a weekend day, Indian Express Malayalam posted 75% of a weekday's posts. The median of its peers: 67%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Indian Express Malayalam's peers are 17 news publishers in India with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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