Skip to content

The posting benchmark

Nai Dunia on Facebook, beside its peers

How Nai Dunia's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in India with 300k to 3m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Nai Dunia: 17.8 a day

Median in India: 93.1 a day

That is 75.3 fewer a day than the median in India.

Place the dots by

Posts a day18th/19Photos and video7th/19Evening posts18th/19Weekend day19th/19
Engagement per post9th/19Engagement a day10th/19Per 1,000 followers9th/19Comments per post7th/19Comments a day11th/19

Nai Dunia, India

18thof 19

Rank among its peers, highest first, posts a day

Nai Dunia posted 17.8 times a day to Facebook, 64% less than the median of 18 news publishers in India with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

30.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Nai Dunia's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Nai Dunia beside 18 peers

Nai Dunia and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17.818th of 1948.7
Photos and video87%7th of 1970%
Evening posts9%18th of 1925%
Weekend day11%19th of 1978%
Engagement per post209th of 1916
Engagement a day6,78010th of 198,404
Engagement per 1,000 followers0.0179th of 190.015
Comments per post197th of 1911
Comments a day33311th of 19542

What it would take

What would reaching the median of its peers take?

30.9more posts a day

217 a week, to reach the median of its peers: 48.7 a day, against 17.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 9.0% of its posts; the median of its peers 25.4%

    21 more of its 125 posts a week between 18:00 and midnight: 11 now, 32 at the median

  • Weekend day

    A weekend day: 11% of a weekday's posts; the median of its peers 78%

    32 more posts a weekend: 15 on Saturday and 17 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Nai Dunia's posts drew 333 comments a day. The median of its peers: 542.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Nai Dunia's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Nai Dunia posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Nai Dunia
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Nai Dunia, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNai DuniaMedian of its peers
Monday 29 June2045.5
Tuesday 30 June1647
Wednesday 1 July1850.5
Thursday 2 July1151
Friday 3 July1346
Saturday 4 July747.5
Sunday 5 July028
Monday 6 July544.5
Tuesday 7 July551
Wednesday 8 July951
Thursday 9 July655
Friday 10 July1456.5
Saturday 11 July050
Sunday 12 July029.5
Monday 13 July2344.5
Tuesday 14 July2550
Wednesday 15 July2255
Thursday 16 July1556.5
Friday 17 July250.5
Saturday 18 July043.5
Sunday 19 July129.5
Monday 20 July045.5
Tuesday 21 July064
Wednesday 22 July056.5
Thursday 23 July1159
Friday 24 July060
Saturday 25 July143.5
Sunday 26 July028.5
Monday 27 July054
Tuesday 28 July259
Wednesday 29 July059
Thursday 30 July157.5
Friday 31 July052.5
Saturday 1 August040.5
Sunday 2 August028
Monday 3 August1844.5
Tuesday 4 August2957
Wednesday 5 August4153
Thursday 6 August3154.5
Friday 7 August3752.5
Saturday 8 August238
Sunday 9 August030
Monday 10 August3550.5
Tuesday 11 August3253
Wednesday 12 August5054.5
Thursday 13 August4459
Friday 14 August5149.5
Saturday 15 August343.5
Sunday 16 August032.5
Monday 17 August3851
Tuesday 18 August4051.5
Wednesday 19 August3053.5
Thursday 20 August3553
Friday 21 August2753
Saturday 22 August241.5
Sunday 23 August033
Monday 24 August3051.5
Tuesday 25 August3352.5
Wednesday 26 August3151
Thursday 27 August2844
Friday 28 August1955
Saturday 29 August744
Sunday 30 August429.5
Monday 31 August2943
Tuesday 1 September2755
Wednesday 2 September2851.5
Thursday 3 September3256.5
Friday 4 September3845.5
Saturday 5 September540
Sunday 6 September532.5
Monday 7 September4049.5
Tuesday 8 September3462
Wednesday 9 September3062
Thursday 10 September4058.5
Friday 11 September4248.5
Saturday 12 September444.5
Sunday 13 September429.5
Monday 14 September3842
Tuesday 15 September3853
Wednesday 16 September3660.5
Thursday 17 September4854.5
Friday 18 September3854.5
Saturday 19 September744
Sunday 20 September534

Share of posts by local hour

Show the figures as a table
Share of posts by Nai Dunia in each local hour, beside the median of its peers.
Local hourNai DuniaMedian of its peers
00:000.1%0.3%
01:000.1%0.1%
02:000%0%
03:000.1%0%
04:000.6%0%
05:000.7%0.1%
06:001.6%1.9%
07:001.7%2.6%
08:002%3.7%
09:000.1%5.6%
10:008.7%8%
11:0014.2%7.9%
12:0013.6%7.7%
13:009.6%7.8%
14:009.4%6.7%
15:0011.7%7.6%
16:009.3%7.3%
17:007.5%6.4%
18:005.2%5.8%
19:001.4%5.6%
20:001.2%5.4%
21:000.7%4.4%
22:000.3%3.8%
23:000.2%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Nai Dunia on each local weekday, beside the median of its peers.
WeekdayNai DuniaMedian of its peers
Monday22.846.3
Tuesday23.356.4
Wednesday24.453.4
Thursday25.256.3
Friday23.554.4
Saturday3.5842.4
Sunday1.5832.8

What it posted

Show the figures as a table
Share of each format among posts by Nai Dunia, and the median across its peers.
FormatNai DuniaIts peers, median
Photo75%53%
Video or reel11%11%
Album1%1%
Link13%36%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Nai Dunia, 18:00 to midnight: 9%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Nai Dunia posted 11% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Nai Dunia's peers are 18 news publishers in India with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us