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The posting benchmark

The Hindu BusinessLine on Facebook, beside its peers

How The Hindu BusinessLine's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in India with 200k to 2m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within India

The Hindu BusinessLine: 68.1 a day

Median in India: 93.1 a day

That is 25 fewer a day than the median in India.

Place the dots by

Posts a day4th/18Photos and video18th/18Evening posts1st/18Weekend day8th/18
Engagement per post14th/18Engagement a day18th/18Per 1,000 followers16th/18Comments per post18th/18Comments a day17th/18

The Hindu BusinessLine, India

4thof 18

Rank among its peers, highest first, posts a day

The Hindu BusinessLine posted 68.1 times a day to Facebook, 61% more than the median of 17 news publishers in India with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: photos and video

217 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

The Hindu BusinessLine's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Hindu BusinessLine beside 17 peers

The Hindu BusinessLine and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day68.14th of 1842.3
Photos and video7%18th of 1852%
Evening posts39%1st of 1820.7%
Weekend day75%8th of 1867%
Engagement per post114th of 1814
Engagement a day24018th of 186,411
Engagement per 1,000 followers0.001616th of 180.016
Comments per post0.218th of 187.5
Comments a day1417th of 18333

What it would take

What would reaching the median of its peers take?

The Hindu BusinessLine's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

217more posts a week

as photos or video, of its 477 a week: 33 now, 250 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 477 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Hindu BusinessLine's Facebook posts drew 14 comments a day, 96% less than the median of 17 news publishers in India with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Hindu BusinessLine's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Hindu BusinessLine posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Hindu BusinessLine
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Hindu BusinessLine, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Hindu BusinessLineMedian of its peers
Monday 29 June8641
Tuesday 30 June8141
Wednesday 1 July8343
Thursday 2 July7145
Friday 3 July7738
Saturday 4 July5140
Sunday 5 July5121
Monday 6 July5842
Tuesday 7 July4948
Wednesday 8 July4946
Thursday 9 July7044
Friday 10 July5641
Saturday 11 July5137
Sunday 12 July5922
Monday 13 July7940
Tuesday 14 July7947
Wednesday 15 July6648
Thursday 16 July6448
Friday 17 July7640
Saturday 18 July6242
Sunday 19 July5322
Monday 20 July10343
Tuesday 21 July10352
Wednesday 22 July9449
Thursday 23 July12647
Friday 24 July12945
Saturday 25 July4440
Sunday 26 July4821
Monday 27 July5438
Tuesday 28 July6043
Wednesday 29 July5942
Thursday 30 July5144
Friday 31 July5342
Saturday 1 August6039
Sunday 2 August4722
Monday 3 August7543
Tuesday 4 August7746
Wednesday 5 August7842
Thursday 6 August6740
Friday 7 August6444
Saturday 8 August4834
Sunday 9 August4520
Monday 10 August7544
Tuesday 11 August6947
Wednesday 12 August7148
Thursday 13 August6951
Friday 14 August7248
Saturday 15 August5134
Sunday 16 August5726
Monday 17 August6546
Tuesday 18 August5943
Wednesday 19 August5143
Thursday 20 August5740
Friday 21 August5352
Saturday 22 August6435
Sunday 23 August5222
Monday 24 August8543
Tuesday 25 August9147
Wednesday 26 August8241
Thursday 27 August7538
Friday 28 August7343
Saturday 29 August5034
Sunday 30 August5624
Monday 31 August5740
Tuesday 1 September6245
Wednesday 2 September5848
Thursday 3 September6148
Friday 4 September6844
Saturday 5 September6338
Sunday 6 September5625
Monday 7 September7846
Tuesday 8 September7356
Wednesday 9 September8849
Thursday 10 September7147
Friday 11 September6943
Saturday 12 September5639
Sunday 13 September8025
Monday 14 September3938
Tuesday 15 September9444
Wednesday 16 September10149
Thursday 17 September9448
Friday 18 September10041
Saturday 19 September5339
Sunday 20 September6425

Share of posts by local hour

Show the figures as a table
Share of posts by The Hindu BusinessLine in each local hour, beside the median of its peers.
Local hourThe Hindu BusinessLineMedian of its peers
00:000.1%0.2%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.1%1.7%
07:000%2.6%
08:000.3%4.6%
09:0012.9%5.6%
10:008.1%8.6%
11:005.6%8.8%
12:005.5%8.6%
13:005.1%7.8%
14:005.1%7.1%
15:005.4%9%
16:006.2%7.9%
17:006.4%6.4%
18:005.4%5.4%
19:006.5%5%
20:006.7%4.2%
21:0015%3.3%
22:005.1%2.4%
23:000.5%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by The Hindu BusinessLine on each local weekday, beside the median of its peers.
WeekdayThe Hindu BusinessLineMedian of its peers
Monday71.242.9
Tuesday74.845.6
Wednesday73.145.8
Thursday73.345.7
Friday74.243.8
Saturday54.439.9
Sunday55.727.3

What it posted

Show the figures as a table
Share of each format among posts by The Hindu BusinessLine, and the median across its peers.
FormatThe Hindu BusinessLineIts peers, median
Photo6%41%
Video or reel0%11%
Album1%1%
Link88%48%
Text only5%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Hindu BusinessLine, 18:00 to midnight: 39%
  • Median of its peers, 18:00 to midnight: 20.7%
  • On a weekend day, The Hindu BusinessLine posted 75% of a weekday's posts. The median of its peers: 67%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Hindu BusinessLine's peers are 17 news publishers in India with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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